The concept of travel planning: What exactly is travel planning?

Although the term tourism planning has been widely used, people have not formed a common understanding of this concept. Different scholars have proposed their own views on tourism planning from different perspectives. different perspectives on words. Among these different opinions, the representative views mainly include: Shen Zuxiang and Zhang Fan believe that tourism planning refers to the creative way that tourism planners achieve the goals of tourism organizations through investigation, analysis and demonstration of the tourism market and tourism environment. It is an operational process of designing and planning tourism plans, planning countermeasures, and then implementing them in order to obtain optimal economic and social benefits. In short, tourism planning is an operational process of planning and conceiving a certain tourism organization or tourism product. Jiang Sangeng believes that tourism planning is the overall strategy and strategic planning of tourism organizations, tourism products or tourism activities by planners through investigation, analysis and research, using their intelligence and with the help of certain scientific methods, means and technologies to achieve a certain purpose. planning process. Yang Zhenzhi believes that tourism planning is to integrate and connect various resources and related factors through creativity, and then through investigation and research on the needs of each segmented target market, launch the required product combination for the market and the feasibility of its implementation The process of conducting systematic demonstration. Chen Fang believes that tourism planning is a process based on tourism resources, integrating tourism resources through creative thinking, and realizing the matching of tourism resources and the market while achieving tourism development goals. It has the characteristics of economic, social, innovative and timely. . Ouyang Bin believes that tourism planning is a goal set to meet the needs of tourism development itself and the needs of tourists, as well as the thinking and actions taken to achieve this goal. Xiao Xing believes that tourism planning is when the main body of tourism planning predicts the changing trends of tourism activities and tourism industry based on the actual situation of tourism resources of tourist destinations or tourism enterprises and tourism market development information, and uses certain channels and methods to achieve certain goals. We can comprehensively conceive and design the overall development of a local or tourism enterprise or a certain local work or event, and formulate and select practical implementation plans to fully coordinate the use of tourism resources with market demand, thereby forming correct decisions and achieving efficient work creativity. thinking process. Wang Yanyong and Cao Shitu believe that tourism planning is a process based on tourism resources, analyzing tourism resources and tourism markets through creative thinking, designing tourism products, realizing the connection between tourism products and tourism markets, and achieving tourism development goals at the same time. Chen Yangle believes that tourism planning is when the planning subject plans and designs the overall development or partial work and events of the tourism object based on the resource status of the tourism object and tourism market information, with the help of scientific and technological means, formulates and selects practical action plans, and Put it into practice to achieve the optimal allocation of tourism resources and the creative planning process and results of balancing supply and demand in the tourism market. Yang Limin believes that tourism planning is a systematic project of creative thinking, with the purpose of maximizing the benefits of the tourism industry. Based on comprehensive investigation, analysis and demonstration of tourism resources, targeting a specific tourism market, through the creative thinking of planners, Design new tourism products and marketing methods that meet the development needs of the tourism market and are conducive to the sustainable development of the local tourism industry. Jia Yunfeng believes that tourism planning is a process that relies on creative thinking to integrate tourism resources, optimize resources, environment, transportation and markets, and then achieve tourism development goals; planning emphasizes finding out the relationship between resources and the market through creative thinking. core relationships, construct the most feasible approach, form a clear and implementable plan, and make systematic arrangements for recent actions. It can be seen from the above definition that due to the strong comprehensiveness of tourism planning, the differences between different types of tourism planning are large, and the multiple attributes of tourism planning itself and the different perspectives of people’s understanding of things. Experts and scholars have There is no complete consensus on the concept of tourism planning. However, the above-mentioned opinions basically agree that tourism planning emphasizes creative conception, planning and design, and is a process to achieve tourism development goals; most opinions also mention tourism resources, tourism markets, and tourism products, trying to reflect the content of tourism planning. 2. The definition concept of tourism planning in this book should scientifically reveal the intrinsic attributes and essential characteristics of things. Based on a brief analysis of the different understandings of planning and tourism planning, this book puts forward the following views on defining the professional term tourism planning: First, analyzing from a systematic point of view, tourism planning should have tourism planning subjects, tourism planning There are six major elements: object, tourism planning environment, tourism planning goals, tourism planning methods, and tourism planning plan. Second, starting from the intrinsic attributes of things, tourism planning should be regarded as an activity. This activity shows a continuous dynamic process in time changes, and the result is a planning plan that guides future practice and achieves the established goals. Third, from the essential characteristics of the activity, tourism planning activities are creative thinking activities based on logical thinking that fully utilize the human brain. It is a complex mental work that organically integrates science and art. Fourth, from the perspective of the specific content of planning, the comprehensive nature of tourism activities makes the content of tourism planning relatively complex. Only by grasping the main line of production, marketing and exchange of tourism products can we grasp the accuracy of the specific content of tourism planning.

In view of this, this book believes that tourism planning is a specific organization or individual using a unique method to plan and plan the production, marketing and exchange of tourism products in a specific environment, and forming a copy to guide future operations and management activities, and obtain Creative thinking activities for optimal benefits.