Reasons for China's Tourism Deficit

(A) the tourism environment is not satisfactory

Tourism environment is divided into natural environment, social environment and legal environment, all of which are tourism resources and should be developed equally. Nowadays, everyone knows that tourism is a new economic growth point with less investment, quick results and wide employment. More than 20 provinces, municipalities and autonomous regions in China regard tourism as a key industry, and some provinces have set up 40 tourism development zones. For example, the mysterious Xishuangbanna is a precious tropical virgin forest in China and a tourist attraction with great development value. However, in recent ten years, due to deforestation and firewood cutting, the forest area has fallen sharply, and the originally good ecological environment has now fallen to the critical boundary. In order to achieve political achievements during their term of office, some officials plundered the tourism resources and artificially destroyed the cultural heritage, regardless of the consequences of environmental damage and pollution, which made the per capita waste of limited resources in China more serious. In addition, according to the investigation of 42 scenic spots in China, 3 1 scenic spot has serious tourism waste pollution problems, accounting for 73.8% of the total number investigated; There are 4 places with serious pollution, and only 8 places with light environmental damage and pollution, accounting for only 19.05% of the total investigation. - 。 Compared with natural resources, people are often less aware of the social environment that belongs to the same tourism environment and its influence on tourists in the development of modern tourism. The theory of destroying social environment, that is, destroying tourism resources, has not attracted people's attention.

In addition, the legal environment needs to be improved. There are various factors in a country's tourism environment, including political, economic, natural, social, cultural and even psychological factors, but legal factors play a decisive role, because the above factors directly affect foreign tourists and investors in tourism service trade mainly through certain legal systems and regulations.

(B) the lack of international standardized tourism services

Tourism is actually a multinational industry. Only by removing obstacles to international tourism and ensuring an increase in the number of international tourists can we earn foreign exchange for the country's economic development. High-quality, efficient and internationally standardized tourism service is an important condition to ensure the repeated consumption of international tourists. At present, China lacks such international standardized tourism services, such as cumbersome visa procedures, inefficient customs and border inspection, and few exchange places. In addition, the travel agency market is chaotic. For example, competitive price reduction, high rebate, price fraud, illegal operation and illegal operation in disorderly competition; "degraded service" in service trade, etc.

(C) the lack of development and protection of tourist attractions

Tourism resources are not equal to tourism products, let alone tourism. To develop tourism, we must establish the concept of tourism products, which are an organic synthesis of tourism resources, tourism facilities and tourism services. Without paying attention to the transformation of tourism resources into tourism products, there can be no sustainable development of tourism. For example, there are 5 12 national scenic spots in the natural landscape, which only pay attention to development and utilization, but not to management and protection.