Traditional Culture Encyclopedia - Tourist attractions - IKEA’s internet-famous toy “Plush Shark” has been removed from the shelves in the UK. What’s the reason?
IKEA’s internet-famous toy “Plush Shark” has been removed from the shelves in the UK. What’s the reason?
A popular shark from the Swiss chain IKEA has captured the hearts of consumers around the world with its cute and cute expressions. However, recently, there were rumors that the product was removed from the shelves at IKEA's UK branch. news.
As IKEA’s Internet-famous plush toy, this cute little shark has a very high click-through rate and views on popular social networking sites. People dote on it as their second pet. Whether you go shopping for food or travel, you will take it with you. You can also gain a lot from the photos taken through various lenses. Praising and following the trend of purchasing desire, perhaps when designing this plush toy, we captured the original intention of people who like healing animal expressions, and after making it concrete, it led to a more popular effect than imagined. Staff at IKEA's UK branch said that due to supply chain issues, the internet-famous shark plush toy will be briefly restored for a period of time before being completely suspended from sale in April next year.
A British consumer couldn’t find this internet-famous shark plush toy on IKEA’s website, so he wrote an email to the local staff, but only learned about it after receiving a reply. Due to supply chain issues, sales of this internet-famous shark plush toy will be completely suspended in April next year. This caused panic among British consumers. They searched on other websites and found that sales in other regions except the UK were still relatively normal. People have launched an action to save sharks. Perhaps due to the special situation in the UK, the supply chains of many products have been affected to varying degrees, but if they are willing to spend more, they can still order them on foreign websites. This shark plush toy is sold at IKEA in China for 129 yuan. Due to the publicity effect of celebrities on popular social networking sites, the sales volume is also relatively high, and the photo of the little shark covered with a small quilt on the small wooden bed of IKEA is also Very endearing.
Domestic netizens said that there are actually many excellent local plush toy manufacturers that can produce all kinds of exquisite plush toys, and the quality is no worse than foreign ones, and there is no need to be particularly superstitious about it. For a certain so-called Internet celebrity plush toy, in addition to a certain amount of publicity expenses, there are also factors that push up the price in disguise. And the quality and workmanship of some highly sold internet celebrity products are not directly proportional to their price.
Just the appearance of beautiful pictures on popular social networking sites has increased its actual value in disguise.
This Internet celebrity plush toy in the IKEA UK branch is not produced locally, and still needs to rely on manufacturers elsewhere. Due to the impact of the British environment, many supply chain problems may not be solved for the time being.
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