30 golden ideas for real estate event marketing

Public relations activities are an important part of shaping the project image and establishing the corporate brand. They are also an artifact of attracting target customer groups and gathering popularity on site. Real estate activities can be roughly divided into the following five categories of activities: Category 1: Hyping urban regional sectors; Category 2: establishing the international quality of projects; Category 3: reflecting international leisure life; Category 4: establishing corporate brand image ; Category 5: Node classes developed by the project itself. This article collects and summarizes some classic marketing activities that have been held by real estate properties for your reference. You no longer have to worry about what activities to plan. 1. Hype City Regional Sector Category 1. The marketing directors of each project in the industry forum area will discuss the impact of the regional market and the future market trend of the region. The forum uses live webcasts for publicity. 2. High-level forum 3. Regional development seminar format: initiated by the project, led by the government, attended by experts and scholars, and major real estate developers in the region. Content: Data analysis and prediction of architectural form distribution pattern; government's future macro-control ideas; discussion of the relationship between the real estate industry and local development. 2. Establish the international quality category of the project 4. The international forum uses antiques and modern art porcelain appreciation to display the elegance and noble image of the project, attracting customer groups in the collection industry, and cooperate with soft article promotion to achieve the purpose of selling products. 5. Luxury goods joint exhibition to connect luxury brands and value, luxury cars, watches, bags, wine and other sponsorship activities. An Avenue of Stars paved with a red carpet is arranged at the entrance, symbolizing the extraordinary journey of the celebrity gathering. 6. Famous Car Exhibition 7. Swedish Crystal Exhibition Content: On-site display of Sweden's top crystal brand - ORREFORS; experts on-site guidance on how to identify crystals. 8. Prestigious car test drive activities Narrow group activities: Prestigious car test drive activities Purpose: to deepen the visibility and reputation of the project and extend the high-end image and brand of the project; to attract the attention of large customers and high-level people to the project. Activity location: sales office. Event idea: Cooperate with the media and car dealers to operate. The developers provide sponsorship and venues, and the media is responsible for publicity and promotion. Media promotion: 1. Newspaper advertisements 2. Telephone invitations 3. Other promotions. 9. Activities such as red wine and cigar tasting salons are in line with the aesthetic tastes of high-end project owners. Create a warm and comfortable event atmosphere. It can fully convey the noble and elegant quality of the project. Cooperate with the further implementation of the old-to-new policy through activities. 10. World Classic Car Show 11. Miss Tourism International Contest 12. New Year’s Concert 1. The New Year’s Concert can not only comprehensively improve the quality of the project; but also further enhance its humane and friendly brand image; 2. New Year’s activities at the end of the year It has become a hot spot in the market, and the newspaper media has become ineffective, so it has become a very good way to attack the market with the help of New Year's activities; 3. Personnel owners, registered customer groups, and related institutions, give full play to the market aggressiveness of New Year's concerts; 4. Use the theme of New Year's music and the news media to fully cooperate; 13. During the Spring Festival, the Spring Festival fireworks and float performances should take the initiative to make noise during the market gap period. The government will come forward and jointly hold a "New Year's Eve Party" with other central district real estate properties. and Fireworks Display", each real estate made floats, one by one, to parade throughout the city during the Spring Festival! 3. Reflect international leisure life category 14. Lifestyle Home Forum 15. Lifestyle Photography Exhibition Purpose: To increase the visibility and reputation of the project. Participants: famous photographers, photojournalists, photography enthusiasts, owners, and customers. Activity method: Well-known photographers and owners will go to the scene to take pictures of the scenery and architecture, select awards, and collect and organize the outstanding works for publication and distribution. 16. The golf club interactively selects regional high-end courses, holds golf competitions by setting up bonuses, and delivers project information among high-end customers participating in the event. And use the media to report the event to maintain the attention of the project. 17. British Royal Carriage Tour Activities British Royal Carriage Tours 18. Exclusive reception location: five-star hotel. Activity content: A product launch conference will be held after a high-end Western-style cocktail party. Cooperate to introduce developers, projects, international teams, property management, etc. 19. Parent-child education salon Parent-child education is the focus of my project target group. At the event, youth education experts interacted with owners and potential customers, and presented parent-child education books to customers present. Through the event, they continued to discover customers and promote sales. 20. The significance and function of celebrity baby selection: Selection of the owners’ babies, selecting the cutest baby, the naughtiest baby, etc. It can play a role in accumulating popularity and creating an atmosphere at the scene. Form and content: In the form of interaction between owners, the owners can understand and become familiar with each other through their lovely children. Create an on-site atmosphere and promote on-site transactions. 21. Treasure hunt activities: It is suitable for properties with rich mountain resources to hold "treasure hunt" activities on the mountain. Small gold jewelry, discount coupons, Barbie dolls and other items are placed everywhere on the mountain. Customers can search according to the treasure hunt map, and the items they find will be their own. 22. Suggestions for youth summer camp activities: Youth Leadership Training Camp; Youth Urban Survival Challenge. 23. Paying attention to health starts with physical examination. The meaning and function: provide physical examination to owners and visiting customers to feel the warm life in the community; attract door-to-door visits and promote transactions. Form and content: For owners and visiting customers, we conduct health check-ups, measure blood pressure, and measure vision. Experts give fitness advice and advocate healthy living, creating a sensational effect and driving more customers to participate, thereby driving sales through health check-ups.

24. The significance and function of health-preserving lectures: Based on the sales situation of two-generation residents, carry out health-preserving lectures for the elderly; impart health-preserving knowledge and promote healthy living; attract door-to-door visits, promote transactions, activate the on-site atmosphere, and experience the project Warm life. Form and content: To impart health knowledge to property owners and visiting customers, build popularity, create a sensational effect, and drive more customers to participate, thus driving sales through health lectures. 25. The significance and function of the series of health lectures: Conduct a series of health-focused knowledge lectures for project owners; discuss the health issues that the owners are concerned about, and experts give suggestions; attract visits, promote transactions, activate the on-site atmosphere, and feel the warm life of the project. Form and content: A series of health-focused lectures are conducted for owners and visiting customers. Experts give health advice to different individuals, build popularity, create a sensation, and drive more customers to participate, thereby driving sales through health knowledge lectures. 26. German Style Activities Series (1) "German Specialty Potato Meal" tasting activity "Potato Meal" is one of the most unique delicacies in Germany. (2) "Happy Drinking of Dark Beer" Activity Germany is rich in dark beer, and based on this feature, links such as "Dark Beer Drinking Contest" and "Wine Selection Contest" are set up. (3) "Pearl Carnival" activity Germany is a country of carnival. Hold a carnival in the community to attract popularity, shape community culture, and increase customers' favorability for the project. 4. Establishing corporate brand image 27. The purpose of the charity dinner: to increase the visibility, dignity and social responsibility of the project and the company. Participants: Government leaders, developer leaders, classic car owners, property owners, China Charity Federation, celebrities, famous collectors, media reporters, etc. Activities: banquets, charity donations, etc. 28. Christmas blessing meeting marketing strategy: By organizing the traditional Western festival "Christmas" and carrying out blessing activities, we can achieve close contact with new and old owners, establish a good social image of the developer, and continue to strengthen and consolidate the trust of the owners, in order to To achieve the ultimate goal of promoting sales. Core attack point: It must be held in the sales center; the breakthrough point to win people's hearts is to satisfy the curiosity of children. Keeping children will keep adults; the atmosphere at the scene is warm and harmonious, and you can dress up as Santa Claus to coordinate with the publicity method: large banners on site , telephone notification, etc. (intentional customers can be reached in person); no need for large-scale publicity. 29. Large-scale performance of the same song 5. Project self-development node category 30. Ecological Energy Saving Forum Ecological Energy Saving Forum - With the help of authoritative forum, let the project enter the market with high profile. Purpose: With the help of authoritative ecological energy conservation forum, let the project enter the market with high profile and accumulate experience Market popularity. Participants: Government leaders, ecological energy conservation experts. Topic content: Application of solar energy in residences; Ecological energy conservation and life. Mainstream mass media advertising warm-up announcements, online, paper and coal follow-up reports, and television media to produce relevant special programs or news reports.