Overview of tourism marketing

Tourism marketing refers to the process that producers of tourism products or services identify the needs of tourists, determine the target market they can provide, and design appropriate tourism products, services and projects to meet these market needs. Integrated communication and focus communication of tourism marketing

Integrated marketing of tourism brands is still the dominant form of tourism marketing.

Integrated marketing of tourism brand is the dominant form of tourism marketing, which mainly focuses on the integration of tourism image, spreads the image with the driving result of tourism attractions, realizes the purchase of tourism products and achieves the purpose of tourism sales.

Wuling Mountain Villa divides tourism brand integrated marketing communication system (TBIMC) into four steps: brand building, brand packaging, brand communication and brand management.

The focus mode of tourism marketing is becoming an effective supporting structure of tourism marketing.

Focus mode requires that the tourism products be subdivided, and the subdivided products correspond to the segmented market demand. Focus media should be selected through focus channels to carry out focus communication, and finally effective marketing of the segmented market can be realized.

Brand integrated marketing communication is a process that takes brand as the carrier, compresses a lot of tourism information, forms cohesion, integrates all products with brands and forms a unified image structure.

Focus mode and development trend of tourism marketing

1. Tourism product sales mechanism-pre-sales attraction reaction and experience process

2, the demand difference of market segments

(1) Division of socio-economic variables in tourism market

(2) The division of tourism market in tourism.

(3) Five main markets for leisure tourism.

3. Charm creation and differentiated development of packaging

4. The focus of attraction communication.

5. Diversification of sales channels of tourism products.