Traditional Culture Encyclopedia - Tourist attractions - The hit of "Country Love", Zhao Benshan set fire to the Ivory Villa, with thousands of tourists. Why is there no one now?

The hit of "Country Love", Zhao Benshan set fire to the Ivory Villa, with thousands of tourists. Why is there no one now?

Ivory Villa is the shooting location of Zhao Benshan's country TV series "Country Love".

When "Country Love" was first broadcast, its ratings were excellent and the popularity was very high, which attracted the attention of many netizens. Naturally, Ivory Mountain Villa became famous and became a very popular tourist attraction.

This is a typical star shop problem. Ivory Mountain Villa is a hit because of Zhao Benshan's series of "Country Love". Relying on the star effect of Zhao Benshan and his apprentice, it has gathered a large number of followers, and even many fans go to play to satisfy their vanity. In fact, on one hand, the success rate of star business seems much simpler than that of civilian business.

Ivory Mountain Villa and Ivory Mountain Village are both shooting places of rural love, but these places only rely on TV dramas, without their own cultural connotations. If there are no TV dramas, then this place is a farmhouse. What is a farmhouse? The substitutability is too strong, and ivory mountain has not developed any functions other than farmhouse music. It is not even a novel travel experience, and it can only attract opera fans. Strictly speaking, ivory mountain is also a kind of "online celebrity scenic spot".

but not through the internet, but through a continuously updated TV series; Such scenic spots have the same attributes as online celebrity scenic spots, that is, tourists are accidental, because this place is not a scenic spot originally, and tourists who come here may be lost at any time due to the influence of TV dramas or other factors; There are no tourists in ivory mountain now, largely because the popularity of TV dramas has declined and people's attention to this place is low.

but it is precisely because of the star aura that their stores will be more difficult to manage than ordinary stores. People who come here to travel are all for the stars. Even if Ivory Villa has its own characteristics, it will be drowned out by the star effect. In a word, they come here to satisfy their curiosity and vanity, not to really enjoy the trip. The original ivory mountain was a small and unremarkable scenic spot, formerly known as Kangtun Village, which became completely popular just because of a TV series.

After it became popular, many tourists came here, which brought great wealth to the local area for a time. The original ivory mountain was in tatters, and we can see it through the early TV works, but now ivory mountain has changed a lot.

product depth and quality issues. As a cultural consumption product, tourism also has its connotation. Ivory Mountain Villa is essentially a rural area in Northeast China. If it weren't for the TV series "Country Love Story", it wouldn't be much different from other rural areas. Since there is no difference, it is not distinctive. There is a general reaction among donkey friends that a village will be finished soon and there is nothing to see. This shows that the depth of the product is not enough.

In addition to the ivory mountain Scenic Area with Ivory Villa as its selling point, there are two well-known scenic spots nearby, namely Tieling Lotus Wetland and Longshou Mountain, but the pictures are not very distinctive, so it is difficult to attract tourists to go there specially.

Finally, as long as the stars are out of breath, the ratings of "Country Love" are already far from what they used to be, and people's novelty for a thing has passed, so naturally they have no curiosity at the beginning.