What are the difficulties in asset securitization of tourist attraction tickets?

1. Service quality control is difficult. Compared with the improvement of the hardware environment, it is not so easy to deal with people, especially many segmented tourist attractions, which implement multi-department management. There are conflicts between scenic spot managers and tourism departments, tourism business owners, and tourism business owners and tourists. Frictions in shopping service management are most likely to occur due to interest relationships, especially in scenic spots with a relatively high degree of commercialization. Shopping service management is a difficult point, and rules and regulations must be improved. Practice has proved that improving the quality of humanized services and getting timely and appropriate responses when tourists need the intervention of service personnel and management personnel can not only directly improve the scores of Rules 1 and 3, but also increase tourists' dependence and evaluation.

2. Publicity and promotion is difficult. To strengthen e-commerce work, "tourist attraction promotion" is a secondary indicator. Its score is not high, but it is difficult to improve. Although tourist attractions are paying more attention to marketing, in planning practice, it is found that many tourist attractions that are preparing to apply for 5A level often choose to be established in some central places in order to succeed in their creation, in addition to participating in annual tourism fairs and exhibitions. The top media carried out indiscriminate publicity and marketing. Therefore, correctly viewing the role of traditional media marketing methods and modern Internet marketing is the key to improving the scores of scenic spot publicity assessment projects and improving tourist attractions. Since most of my country's tourist attractions, especially those with better resource endowments, are still operated within the system, planning and management personnel are also responsible for administrative functions, so in fact, their time and energy in business cannot be guaranteed. Therefore, it is of great significance to entrust a professional planning and design agency to carry out special improvement planning at the beginning of the establishment work.