What is the prominent character in the illustration?

Appropriate use of illustrations can enhance visual appeal and enhance brand awareness. Using characters in illustrations and telling the characters’ stories through scenes makes it easier for users to feel involved and establish an emotional connection.

Source: Tencent Weiyun

1. Establish a character resource library

A corresponding character resource library can be established based on the core user positioning of the product. The characters in the illustration system It doesn’t have to be one, it can be a unique user group, or people of different ages and genders. For example, for maternal and infant products, you can choose mothers and male and female babies, and for educational products, you can choose teachers and students. In the later stage, these characters can be gradually given personality, life attitude, etc.

Source: Ctrip

When designing characters, a head-to-body ratio of 1:9 is generally used. Common skin colors, hairstyles, clothing (style-business, casual, sports, etc., styles, colors), shoes, accessories (glasses, hats), and even office supplies/daily necessities, and transportation methods can also be accumulated and improved in the form of component libraries.

2. Character Action Library

In a limited space, expressions are relatively difficult to express, so it is particularly important to reflect the storyline through actions. For example, for common standing postures, sitting postures, lying postures, walking postures, etc., as well as different perspectives (front, side, 3/4 angle), you can find character sketches, animations and other materials for reference.

Before designing task movements, body deconstruction must be carried out.

Source: Zokuu-Chen Rongyu Works-Illustration Component Library Design

Source: Ctrip

Source: keep Illustration System Design Exploration and Application

3. Scene construction

The scene is mainly used to highlight the storyline. For example, business products generally use office environments, and fitness products can choose gyms, etc. The scene library can be assembled through the component library, and corresponding specifications can be formulated and typical scenes can be designed for use by team members. In order to enhance the performance effect, the corresponding proportions can be appropriately exaggerated.

Source: Zokuu-Chen Rongyu Works-Illustration Component Library Design

4. Three-dimensionalization

Products with different tones should use different visual styles , as graphic designers gradually master 3D skills, the three-dimensional design trend is increasingly entering the public eye.