How does a novice do live streaming?

1. Choose a platform Before starting to sell goods through live broadcast, it is very important to choose a platform.

If you live broadcast on a suitable platform, fan traffic will be obtained faster. Therefore, the importance of choosing a platform that suits you accounts for 50% of live selling. The current mainstream platforms for live streaming sales include Taobao, Kuaishou, Douyin, Xigua Video, Pinduoduo, etc. Different platforms have different user groups and different operating rules. So you can download these software and try them out first to see which one is more suitable for you and the products you bring.

2. Choose products and supply sources. If you want to sell goods live, supply is the key.

Food, daily necessities, cosmetics, etc. If you don’t have the supply around you, you need to keep your eyes open and go out to look for it. Beginners must be careful when buying goods. There are many factors that determine whether a product sells well or not, so don’t just invest a lot in buying a lot of goods, only to end up not being able to sell them.

3. Live broadcast equipment Live broadcast equipment is also the key to affecting live broadcast sales

Different platforms have different requirements for equipment. Taobao Live can be broadcast on mobile phones or computers, but most of them have become popular on computers, but the computer configuration requirements are relatively high. Kuaishou and Xigua Video still focus on mobile phones. You should try to choose mobile phones with high configuration and clear cameras. Then there are the lighting in the live broadcast room and the microphones that need to be carefully studied.

Techniques of selling goods through live broadcast

1. Create memory points

In fact, online live broadcast is very similar to offline brand building. When opening an offline store, you must build your own brand, just like when you think of milk tea, you will think of Heytea, and when you think of hot pot, you will think of Haidilao. Make sure consumers think of you when they want to buy something. Shaping memory points will not only create a psychological suggestion, but also make your image easier to remember.

2. Hunger Marketing

Many people who are new to live broadcasting make a mistake and only say, "My product is really good, and many people have bought it!" Vague words like "It's very popular in my store, you can try it". At this time, you actually need to quantify the popularity of your product.