How to promote tourism products in the era of mobile internet

To do marketing, the first thing to consider is who your target customers are and what kind of network operation behavior they will have.

The promotion methods of mobile Internet include:

The better results are search engine, WeChat large size and application market. (The application market and the size of WeChat belong to the search mechanism, refer to Google. Wechat l is based on KOL influence and social distribution. ) In the field of digital advertising, Baidu (Google) and Tencent (FACEBOOK) will have the best effects in the future.

High-quality traffic is mainly concentrated in Baidu Department and Tencent Department, especially WeChat and QQ series.

The biggest influences on the mobile terminal are WeChat, Weibo and Today's headlines.

Promotion strategy:

The channel chosen determines the effect of communication. What story to tell and how to present the communication effect will be the best, which is especially important for the choice of channels.

For example, some interviews with the founders of the company may be more inclined to the paper media with higher weight related to industry and finance, which is conducive to promoting large-scale communication;

For the voice of products, it is more inclined to new media of science and technology, which can attract attention in the industry faster;

For news with topical events, we prefer to choose large portals.

For the self-media field, the strength is uneven, so it is a good choice to choose a self-media voice with neutral viewpoint and strength. But the cost is not the most cost-effective for startups. For TV media, choosing programs that match your potential users is a way to make products explode quickly.