What is "new tourism"?

In recent years, a new tourism model has emerged in China: rural tourism. Rural tourism can blossom everywhere from south to north in China, and become a new bright spot of tourism in China. This new tourism model can promote the development of tourism and rural areas in China.

With the improvement of people's living standards, people's psychology gradually matures and tends to be diversified, and they pay more attention to mutual cultural experience in the process of choosing tourism. Compared with cities, rural areas and suburbs have vast worlds, beautiful natural scenery and fresh air. Different cultures from cities have great attraction to residents living in tense, crowded, complex, noisy and polluted cities. In this way, rural tourism has become a very popular way of tourism. Now let's look at its development.

The so-called rural tourism is a social activity characterized by rural areas, with farmers as the main body, relying on tourism resources, taking tourism activities as the content and promoting rural development as the purpose. Beautiful countryside scenery, leisurely and comfortable lifestyle and peaceful living atmosphere, which are completely different from the city, are one of the main motivations for urban tourists to participate in rural tourism. In other words, rural naturalness and locality are the core, attraction and important resources of rural tourism. The Vision Design Institute pointed out that "rural nature is the core and unique selling point of the overall promotion of rural tourism." Therefore, relying on the beautiful rural natural environment, excavating rich local characteristics and showing real rural life are the basic conditions for developing rural tourism and the basic requirements for developing rural tourism products.