Big Data Analysis to Develop Smart Tourism

Big Data Analysis to Develop Smart Tourism

A few days ago, the world first stop of "Smart City Challenge" was held in Huizhou. Focusing on the theme of "smart tourism", after three weeks of field research, the project put forward positive suggestions for Huizhou to develop smart tourism by using big data analysis and "internet plus".

Recently, the State Council issued "Several Opinions on Further Promoting Tourism Investment and Consumption" (hereinafter referred to as "Opinions"), and deployed reform and innovation to promote tourism investment and consumption. Among them, it is clear that the tourism investment and consumption promotion plan should be implemented, "Internet plus tourism" should be actively developed, new tourism consumption markets should be opened up, and new consumption hotspots should be cultivated.

"Huizhou, as a pilot city for the construction of smart cities in China, will vigorously promote smart tourism to become a new hot spot for economic growth if it can further utilize new technologies such as the Internet." Huang Xihua, director of Huizhou Tourism Bureau, said.

In this regard, Hong, a member of the expert group from IBM and the head of smart city strategy and analysis consulting, said that tourists in the Internet era have become passive and active. It is suggested that Huizhou pay attention to the balance between government, enterprises, communities and tourists, and build a tourism data cloud from the perspective of tourists, create a 360-degree tourist perspective to analyze and predict, and build a "tourism+"ecosystem.

Tourism presents four major trends.

With the economic development and consumption encouragement in recent years, tourism has great potential in the future. According to expert analysis, combined with the ubiquitous Internet environment and information revolution, the development of tourism presents four major trends.

"First of all, tourists in the Internet age have changed from passive to active. Travelers have changed from relying on travel agencies in the past to relying on the Internet for self-help travel, and fully obtain the information of tourist destinations to arrange their own itinerary. Therefore, from the perspective of tourists, consider them and improve the quality of perception and experience. " Kaaren Koomen, a project team expert, said.

At the same time, in view of the big data-driven tourism revolution, through in-depth mining of tourism data such as review data and consumption data, tourists' own consumption behavior can be accurately guided, and at the same time, scenic spots can better understand tourists. This also makes smart tourism a new trend, and the wisdom of scenic spots has become the focus.

In addition, "tourism+"has become a new direction. It is necessary to give full play to the driving force, integration ability, catalysis and integration of tourism, provide a platform for the development of related industries and businesses, form a new format, enhance its development level and comprehensive value, and create a harmonious and win-win tourism ecosystem.

It is understood that "Smart City Challenge", as the largest public welfare plan invested by IBM on a global scale, selects cities with smart development and vitality to cooperate with them every year, and provides planning, management and technical suggestions for selected cities in the fields of economic development, industrial transformation, culture and education through expert research. In May this year, Huizhou stood out from more than 0/00 cities in the world, and was successfully selected for this project, becoming the fifth China city selected for IBM's "Smart City Challenge" after Chengdu, Nanjing, Foshan and Jinan.

Big data analysis aided decision-making

A few days ago, the State Council released the Action Plan for Promoting Big Data Development, pointing out that big data has become a new driving force for economic transformation and development, which can significantly improve the level and efficiency of economic operation, constantly stimulate business model innovation, and constantly spawn new formats. At the same time, big data has become a new way to improve government governance.

Susan Schreitmueller, a cloud computing expert, agrees. "In order to better understand tourists and propose targeted and accurate solutions to optimize the quality of experience, big data resources in the context of the Internet should be valued."

Taking Huizhou as an example, relevant data show that at present, only 15% of the above information is available, 30% of the data exists but cannot be enjoyed, and as much as 55% of the data cannot be obtained. "Big data collection and analysis should be used to enhance customer insight, from visiting attractions, staying time, social media expression to various consumption. And should establish a 360-degree tour objective to better understand them. "

For example, she said, "Based on descriptive analysis, we can find that the number of tourists coming here has increased in August this year. Why? Then make a forecast analysis to find out whether the number of tourists coming here will increase or decrease in August next year, and how much; Finally, through normative analysis, it is necessary to increase parking spaces by 22%. "

The above is the related content of big data analysis and development of smart tourism shared by Bian Xiao. For more information, you can pay attention to Global Ivy and share more dry goods.