Traditional Culture Encyclopedia - Tourist attractions - Is Ctrip an OTA or a travel platform? What's the difference between travel platform and OTA?
Is Ctrip an OTA or a travel platform? What's the difference between travel platform and OTA?
OTA refers to online travel agents, which are actually B2B2C, that is, Ctrip directly sells resources and collects commissions;
Tourism platform is not only an online agent resource, but also a part of the platform, that is, all kinds of resources (whether resources or agents) are sold on the platform. In addition, Ctrip also has its own resources, such as Ctrip International Travel Service and Ctrip's cruise resources, which indicate that Ctrip has become a huge online travel platform.
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