Traditional Culture Encyclopedia - Tourist attractions - How to write a report on the design and planning of tourist attractions

How to write a report on the design and planning of tourist attractions

First, the power of shaping scenic spots.

1. What are the scenic spots selling?

2. How to plan our image points, profit points, blocking points and strategy points according to positioning?

3. How to systematize the attraction and competitiveness of scenic spots?

4. How to plan the existing scenic spots, improve the attraction power and sales power, and avoid the slow growth of scenic spots?

5. How to design scenic spots according to their characteristics to meet the needs of tourists?

Work objectives:

Create a unique and competitive scenic spot system that meets the demand trend of tourists and makes our scenic spots more attractive than our competitors under the same conditions. Realize the transformation of tourists from the first experience of scenic spots to loyal consumption.

Second, create image power.

Work objectives:

Create a brand connotation and external image system that is in line with tourists' expected psychology, recognizable and competitive, so that tourists can have a good impression when they first recognize the brand, thus promoting purchase behavior.

Third, expand communication power.

Work objectives:

Create a communication force with low input and high output, and improve the strategic performance system.

Fourth, strengthen sales force.

How to improve the sales team is an important issue for each scenic spot.

career objective

Create a targeted price system, sales policy, market layout and a professional sales system that can be replicated on a large scale.