Traditional Culture Encyclopedia - Tourist attractions - The station wagon has the advantages of both SUV and car. Why do few people buy station wagons?

The station wagon has the advantages of both SUV and car. Why do few people buy station wagons?

The station wagon is very popular abroad, especially in Europe, North America and some other countries in China. I like it very much! Not only the passability and carrying capacity of SUV, but also the clear appearance and handling performance of the car. Really a little expert at home! Then why can't a station wagon work in China?

There are really few kinds of station wagons in China! Speaking of the first station wagon in China, many people will think that it is the Santana Travel Edition released by 1992, but it is actually the alias of "Big Fat Hip" and "Sanglv". Actually, Guangzhou Meili 505SW8 released by 1985 is the "originator of China station wagon"! More than 30 years have passed, and there are many station wagons of various brands, but they are basically indifferent. For example, Volkswagen C-TREK and Skoda Ming Rui Travel Edition stopped production in previous years due to poor sales.

For the joint venture, the station wagon is a "mess" with no real meaning. Even cars that everyone can't beat, no one dares to touch other brands. At present, most of the wagons on sale in China are imported models, such as Volkswagen Wei Lan, Audi A4allroad, Mercedes-Benz CLA Hunting Edition, Volvo V60 and so on. Domestic brands include Baojun Valli. The total number of station wagons should not exceed 20 at most. Compared with ordinary cars, the range consumers can choose is really too small!

The main reason why the station wagon is not easy to sell is the high price! Its price is 30,000-40,000 higher than the general sedan version of the same model. For example, the service platforms of Volkswagen Wei Lan and Magotan are the same, except that the rear end is different, and the appearance inside the car is basically the same. However, the reference price of Volkswagen Wei Lan is 26.48-33.88 million, with three versions, and the standard configuration is a 2.0T turbocharged car engine with a maximum horsepower of 65,438+090, matching 7. The Magotan 330 version with similar equipment only costs 233,900 yuan, and there is a red envelope discount of more than 20,000 yuan.

In front of the price, although the real identity of Wei Lan station wagon seems to be somewhat unsatisfactory, for some people who are appearance-controlled and like to pursue perfect imported quality, Volkswagen Wei Lan is mostly the cheapest authentic station wagon that can be bought at this stage. In addition, if you have to buy imported cars, the 202 1 Volkswagen CC Hunting Edition is a good choice, and I think it is more fashionable than the sedan CC in appearance.

The station wagon is expensive and the sales volume is poor. Then, in order to reduce the market price, manufacturers gradually reduce distribution through various means, and finally fall into a vicious circle. The most classic is Skoda Ming Rui Travel Edition. For example, the European model 20 18 is equipped with 1.8TEA888 automobile engine and 7-speed dry clutch gearbox. The rear suspension of the automobile chassis is a link-type independent suspension with a four-wheel drive system. Off-road performance, comfort and energy characteristics are quite good.

The domestic version is equipped with1.4tea21/automobile engine and 7-speed dual-clutch automobile gearbox, and the rear suspension is not independent. It can be said that in addition to the appearance of the car interior is basically mechanically copied from the European version, the characteristics and equipment level are affected, only the outer shell of the station wagon, not the characteristics of the station wagon.

One is that there is no time to travel at all! Entering the workplace for the first time, working hard, the market competition is more intense, and everyone's pressure is increasing. Nowadays, under the working mode of "996", holidays are very luxurious, and sometimes I want to rest at home for a long time, so go on road trip has become an unreachable dream. The station wagon becomes a means of transportation during commuting hours, not an artifact for going out to play!

Second, it doesn't meet the car purchase standards of China people! It is a well-known objective fact that the appearance of station wagon is fashionable and personalized, but the larger SUV has stronger spatial performance and off-road vehicle working ability. It looks heavy, but it can produce more faces. "Great Beauty" has always been the norm for China customers to buy cars! Moreover, the strength of domestic brands in the SUV sales market and the continuous emergence of a large number of excellent personality cars make SUVs more cost-effective than station wagons!