Some people say that tourism e-commerce is to build a tourism website. what do you think?

E-commerce is a new business operation mode in which buyers and sellers conduct various business activities by using microcomputer technology and network communication technology without meeting each other. This model can realize online shopping for consumers, online transactions between businesses, online electronic payment, and various business activities, trading activities, financial activities and related comprehensive service activities. The development of Internet technology, the fierce competition within the tourism industry and the change of travelers' lifestyle have promoted the application of e-commerce in the tourism industry, which in turn gave birth to the emergence and development of tourism e-commerce.

The application of e-commerce in tourism has the following aspects:

(1) Tourism product suppliers

Scenic spots and scenic spots are the common providers of tourism products. At present, there is still a considerable gap between the e-commerce level of tourist attractions and scenic spots in China and developed countries. As far as market conditions are concerned, China's tourist attractions have a market scale, which provides material conditions for the development of e-commerce market and can expand the further dissemination of tourist attractions (spots) information.

(B) Tourism service intermediary

Tourism e-commerce websites, travel agencies and local tourism service websites are common tourism e-service intermediaries. China tourism e-commerce websites began to appear in 1996. Although it has not been established for a long time, it has a strong development momentum and has become a new mode of tourism transaction in the information age. At present, there are more than 8,000 websites with certain tourism information capabilities, mainly including regional websites, professional websites and portals. Generally speaking, most of these tourism e-commerce websites use the Internet to introduce enterprises, scenic spots and tourist routes. Lack of interaction with consumers, low attraction, it is extremely difficult to reflect its entertainment and interest; The website lacks its own freshness, and the introduction of scenic spots is pasted and copied with each other. In addition, the content of the website is slow to update, so it is impossible to update the latest information of related attractions, including preferential information. It should be said that at present, China's tourism e-commerce websites have not made full use of the powerful information management and transmission functions of the modern Internet to extend the core business processes, customer relationship management and potential customer resource development to the network.

(3) consumers of tourism products

From tourism planning to travel, and then to the end of the trip, the e-commerce applications involved in the whole process mainly include scenic spot inquiry, tickets, air tickets and ticket reservation payment systems, hotel reservation systems and group travel operation systems; If overseas travel involves various visa processing systems, etc. The affiliation of these tourism e-commerce companies can be summarized as tourism websites, transportation, civil aviation, scenic spots, hotels and diplomatic consulates. It can be seen that the traveler's complicated itinerary.

Facing all kinds of complicated travel systems, how to reduce the operating burden of travelers and realize convenient operation will be an important topic. Obviously, this is not available in various tourism e-commerce websites and various single-function systems. It will be a trend to coordinate various departments, build a composite tourism system integrating subsystems, provide transparent one-stop services and solve conventional tourism problems, such as integrating information on scenic spot introduction, ticket purchase, scenic spot ticket purchase, catering service and hotel reservation.