During the "14 th Five-Year Plan" period, tourism will usher in a new pattern of all-round opening.

Tourism consumption willingness and market confidence have steadily rebounded.

China Economic Times: What is the recovery situation of the tourism industry restarted after the epidemic?

Li Zhongguang: During the epidemic, the tourism market dropped sharply, but the fundamentals of sustainable development of tourism remained unchanged. In the first half of the year, the number of domestic tourists was11680,000, down 62% year-on-year, and the domestic tourism revenue was 0.64 trillion yuan, down 77% year-on-year; The number of inbound tourists was 7.32 million, down 90% year-on-year, and the international tourism income was 3.2 billion US dollars, down 95% year-on-year; The number of outbound tourists reached 8 1.3 million, down 90% year-on-year; The total tourism revenue reached 0.7 1 trillion yuan, down 78% year-on-year. In the first half of the year, the tourism industry was relatively stable, and there was no large-scale closure of tourism enterprises or a large number of staff turnover. In the first quarter, the tourism industry changed from total stagnation to orderly resumption of work, and entered the channel of continuous revitalization after the epidemic in the second quarter. In the first half of 2020, according to the industrial and commercial registration and survey data, 49,000 tourism enterprises were cancelled nationwide, but at the same time, nearly 230,000 "tourism, travel, air tickets and hotels" enterprises were added. At present, China's tourism consumption willingness and market confidence have steadily rebounded. In the third quarter, the willingness of Chinese residents to travel has rebounded to a normal level, accounting for 80.22%. The focus of national tourism work is moving towards a new stage of prevention and control, fully promoting the high-quality development of cultural and tourism integration, and systematically planning new ideas for tourism development after building a well-off society in an all-round way.

The tourism market showed a W-shaped recovery and growth trend throughout the year. Since mid-June, epidemics have occurred in Beijing, Xinjiang, Dalian and Shenzhen, which have partially affected the tourism business. The inbound and outbound tourism market depends on international epidemic situation, visa restrictions, aviation opening and other conditions. Judging from the historical experience such as SARS in 2003, it is expected that it will still consolidate at the bottom in 6- 12 months. The above factors lead to the transformation of the recovery process of tourism market from "U" type to "W" type, but it will not change the process of sustained revitalization of the industry and basically restore to the original level in the fourth quarter. It is estimated that the number of domestic tourists will reach 2.258 billion in the second half of 2020, down 23% year-on-year, and the domestic tourism revenue will reach 2.20 trillion yuan, down 25% year-on-year; The number of inbound tourists was 2 1.63 million, down 70% year-on-year, and the international tourism income was 9.95 billion US dollars, down 85% year-on-year; The number of outbound tourists reached 22 1.2 million, down 70% year-on-year; The total tourism revenue reached 2.54 trillion yuan, a year-on-year decrease of 25%.

China Economic Times: In the long run, how should the tourism industry improve its ability to resist risks?

Li Zhongguang: For the tourism authorities of the government, it is necessary to constantly improve the macro-control system of the tourism economy, especially the early warning system of the tourism economy operation and the coping mechanism of the tourism crisis. At home and abroad, in order to maintain the sound and rapid development of tourism economy, the macro-decision-making departments and tourism authorities in various countries and regions have continuously strengthened their foresight and macro-control capabilities for the operation of tourism economy. Since 2003, China has regularly analyzed the macroeconomic situation. Since the impact of the international financial crisis in 2008, China's tourism authorities have focused on the monitoring and early warning system of tourism economic operation, formally participated in the analysis of macroeconomic situation, dynamically formulated industrial guidance policies, strengthened early warning, and guided the sustainable development of the industry. These basic works played a key role in the COVID-19 epidemic.

For tourism enterprises, it is necessary to strengthen strategic management and formulate risk plans. Only by obtaining economic operation data and development environment information in time can the decision-making of enterprises have a solid realistic foundation and foresight. When the market fluctuates, especially when faced with a major impact, trade associations should carry out mutual assistance actions and enterprises should strive to save themselves. In this epidemic, china tourism association and other trade associations and tourism enterprises gathered to keep warm, and upstream and downstream enterprises and partners in the tourism industry chain carried out a large number of effective self-help and mutual rescue actions, and reflected practical difficulties and policy demands to government authorities through various channels. Tourism experts and scholars from universities and scientific research institutions such as china tourism academy pay close attention to the development of the industry, conduct in-depth research, actively offer suggestions and suggestions, give full play to the role of think tanks, provide powerful reference for on-demand decision-making and prescribe the right medicine, and support the tourism industry to tide over the difficulties and resume development.

It is urgent to establish a modern tourism governance system.

China Economic Times: At present, what are the outstanding problems and main obstacles in the development of tourism in China?

Li Zhongguang: Compared with the people's growing and ever-changing demand for tourism and leisure, the tourism supply is relatively backward. At present and in the future, the main contradiction of tourism development is the contradiction between the upgrading of tourism consumption and the insufficient imbalance between supply and demand brought about by people's longing for a better life. The "unbalanced and insufficient" problems of tourism development are mainly reflected in the following aspects: First, the market structure is relatively unbalanced. The national tourism market is growing rapidly, the comprehensive benefits of outbound tourism are not high, and the proportion of inbound tourism market is decreasing year by year; Since 20 18, the number and expenditure of outbound tourists have exceeded the number and income of inbound tourists, showing the so-called "twin deficits" phenomenon; Rural residents and central and western residents lack the conditions for traveling abroad, especially for outbound travel; The demand for leisure and vacation has not been effectively met. Second, the international competitiveness of tourism enterprises needs to be improved. There is still a big gap between product innovation ability and internationalization level. There are insufficient funds, science and technology, cultural innovation and new kinetic energy of talents, and there are few tourist attractions with world influence and effective response to congestion. Third, the modernization of the tourism governance system is relatively lagging behind, and the sense of tourism policy acquisition is not strong. For example, the service system of tourism companies is not perfect, there are uncivilized phenomena in the process of tourism, and it is difficult to eradicate chronic diseases such as bullying and slaughtering customers. In the development of tourism, economic benefits are paid too much attention to while comprehensive benefits are ignored. Especially at present, in the new era of the integration of culture and tourism, it is particularly urgent to speed up the establishment of a modern tourism governance system.

China Economic Times: Under the background of the integration of culture and tourism, how to solve the problems that restrict the development of tourism?

During the Tenth Five-Year Plan period, tourism will achieve high-quality development.

China Economic Times: What will be the development trend of tourism in China during the Tenth Five-Year Plan period?

It is expected that tourism consumption will continue to maintain a growth rate higher than GDP, and travel will be more rational and civilized. The domestic tourism market in the fourth and fifth tier cities and rural areas began to rise, and the tourism demand continued to develop towards popularization and quality, while becoming more diversified. Inbound tourism has increased, emerging markets are expected to perform well, and tourists' motives for coming to China are more diverse; Outbound tourism maintained a medium and high-speed growth, and the proportion of outbound tourism further increased. China will continue to maintain its position as the largest outbound tourist source country in the world. On the supply side, the integrated development of culture, tourism and science and technology, especially the digital tourism format, has accelerated the high-quality development of the tourism industry, and various emerging formats are playing an increasingly important role in the development of the tourism industry. The development of regional tourism is more balanced, the system and mechanism of culture and tourism management are further rationalized, and the function of public service is more prominent. Focusing on upholding and improving "one country, two systems", building new international relations and building the common destiny of mankind, we will promote tourism exchanges and cooperation with Hong Kong, Macao and Taiwan.

China Economic Times: During the 14th Five-Year Plan period, how to accurately implement policies and promote the high-quality development of tourism?

Li Zhongguang: Understand the new requirements of "promoting the high-quality development of tourism" put forward by the Central Economic Work Conference, focus on the objectives, tasks, indicators, paths and methods of high-quality development, aim at improving tourists' satisfaction, benchmark the international tourism competitiveness index, promote the strategy of integrating culture and tourism, making tourism a strong city, making tourism a strong city and strengthening tourism enterprises, and "build tourism into a modern service industry that people are more satisfied with". Revitalize inbound tourism and expand national tourism, deepen the structural reform of tourism supply side and cultivate world-class tourist attractions, adopt digital technologies such as "reservation, peak shifting and flow restriction", improve the modernization of tourism governance and the efficiency of public services, and promote rural revitalization and ecological civilization construction with rural tourism development. Focusing on the construction of the Great Wall, the Grand Canal and the Long March, we will combine red tourism with the national regional development strategy to promote the national tourism image construction and national image recognition.