The main characteristics of China's domestic tourism market are

1, the market scale has sufficient development potential, and the market scale has sufficient development potential. In recent years, the development of domestic tourism demand in China has greatly exceeded the inbound tourism market. Compared with many developed countries, the domestic tourism market in China still has considerable development potential, both in terms of the number of people and the total tourism consumption.

2. The form of tourism is mainly individual travelers, with a large proportion of individual travelers. According to the survey, most tourists do not use the commercial services provided by travel agencies in domestic tourism activities, so individual travelers account for a large proportion.