banner material-How to find Taobao banner background material?

What is the meaning of banner material? This is the first time I saw this word. I don’t know what it means. How is it different from other picture materials?

The banner in web pages is usually Advertising, also known as "banner advertising", actually designs BANNER more than the designer's artistic creativity. Banner advertising, banner advertising, banner advertising (the main form of online advertising, generally uses image files in GIF format, can Use static graphics, or you can use multiple frames of images to splice them into animated images.) How can I find Taobao banner background materials?

You can find materials for BannerMaker backgrounds on some picture websites

BannerMaker size is usually 950x120. The format is jpg, gif

If you can’t find it, you can also make it yourself. The font replacement is Founder, Rough Tan, Black Simplified Chinese

Cingmao E-commerce~~~UI design: popular ones Types of banner processing

Banner is the most common work we do in branding and content promotion after we come into contact with work. Its display plays a very important guiding role. The first sight of an interface often Attracted by excellent banners. In the past two days, I have taken the time to sort out and analyze some commonly used types. Friends who have trouble designing banners should take a closer look~

Generally speaking, a good banner must first ensure that the information is conveyed accurately, and then You need to ensure the coordination and atmosphere of the picture. You can see that a banner is not only composed of points or lines, but points, lines, and surfaces are combined and balanced with each other, ultimately forming a banner with rich layouts. .

The following materials are partly derived from students’ works and partly from flower petals (Thanks to the designers for sharing. If you see your own works, please contact us to delete them if you mind~)

Color blocks Segmentation

The above banner uses color blocks of different proportions to form the background of the banner, plus characters and copywriting. This form of expression is suitable for highlighting products, such as home furnishings, clothing, electronic products, etc. The interface feels simple but not white, and valuable information can be quickly extracted. When selecting colors, pay attention to the overall color feel.

Geometric borders

Simple, often give people a cool, clean, modern feeling. The shapes and elements used in the design are concise; the color scheme used is unified and holistic, and the use of colors is restrained. The texture is more delicate; the structure often uses white space, short/accurate/core value, and "temperamental" white space. The frame is the focus, and geometric figures are eternal decorations~.~

2.5D

This style of spatial geometry uses geometry to create an atmosphere by building a spatial body, and has a strong sense of spatial substitution. This type of design can still be made with a little research. The key is the expression of creative ideas, which requires more effort

2.5D style is very popular in e-commerce design. Its style is novel and practical, and it can Placing a lot of content, both dynamic and static, can be well connected with the second and third screens. It is favored by some large-scale promotional activities. You can often see this style of first-screen posters.

Flat illustrations

Concise but not simple, removing tedious decorative effects and showing the core expression of the subject. Use graphics or characters other than text to help the banner bring a more intuitive feeling. Slightly processing and deforming the text and adding graphics or characters can make the banner more dynamic and meaningful. This type of banner is mostly used in finance, education, and tourism. Of course, if your illustration skills are good, it will not be a problem to use it in various industries

Color overlay

It is more popular and changeable , the overall vision will be relatively young, and the elements used will be relatively more direct, clear, and straightforward in structure; the whole will give people a clean, clear, and harmonious feeling. Highlight the text and use simple graphic decoration to enhance the atmosphere. You can use solid colors or gradient colors for background color overlay processing. Pay attention when choosing a large image. The overall artistic conception depends on the tone and light and shade. Of course, the easiest way is to choose a clean and uncluttered base image.

Colors are emotional, and different color combinations will give people completely different inner feelings. Therefore, when we make pictures, we need to color them according to the theme, which is reasonable and comfortable, so that the overall banner picture is harmonious. Therefore, we need to consider what kind of emotion we want to express, what kind of feeling we want users to have when watching it, and whether the emotion expressed is consistent with the theme. Based on these points, the color matching will be more purposeful.

Gradient textures

Subtle gradients have returned as a design trend. Gradient backgrounds and even gradient overlays can stylize your Banner design. With pictures, textures and text, gradients can give people a variety of experiences. Its characteristic is rich colors

Different from UI design, in the design of e-commerce and advertising banners, textures have always existed, and are even very commonly used elements. Texture can greatly improve the information content and overall texture of the entire Banner. Of course, when using textures, don't let them take over.

When we are making a banner, if there are no special requirements, we actually have many choices. First, ask yourself what information do you want to highlight? Is it to highlight the product? Or should it highlight the text? Or should it highlight the overall atmosphere? Or should it emphasize the overall sense of coordination? Or should it emphasize the brand? This can be judged by understanding the user's psychology.

Okay, let’s stop here today. After talking so much, what time have you guys reached?