Small family farm business plan

Small family farm business plan

Nowadays, in many cases we will come into contact with business plans. Business plans can help entrepreneurs attract the human resources they need and unite people. plays an important role. I am sure that most people have a headache in formulating a business plan. Here is a small family farm business plan that I have compiled for you. You are welcome to share it.

Small Family Farm Business Plan 1

1. Project Overview:

Located in Aohou Village, Tongyu Street, Luqiao District, Taizhou City, it uses the local natural environment and With favorable facilities, the "Bafendi Commune" eco-leisure tourism project has been launched to organize urban residents to use their leisure time to enjoy rural life and carry out a series of ecological leisure activities such as tasting farm food, doing farm work, picking farm vegetables, etc., creating creations for Taizhou people This is an opportunity to get in touch with nature, appreciate the pastoral scenery, experience the local flavor, and buy local products.

2. Project market assessment:

Market demand analysis:

With the increasing competition in work and life pressure, and the increasing awareness of enjoying life and loving nature, It has become a fashion for more and more urbanites with a certain economic consumption capacity to use their free time to go to the countryside and suburbs to relax and have fun. The main targets are white-collar workers in commercial and residential buildings, staff of government agencies and institutions, large and medium-sized enterprises. Small business employees, campus students, tourists and business people coming to Taizhou from other places, etc.

Competitor analysis:

At present, Taizhou is mainly concentrated in a few areas outside the three districts of Huang, Jiao and Lu. Some farmhouse projects developed by counties and cities mostly use fresh fruit planting and picking as supporting facilities, and all have certain seasonal requirements. Although they have their own characteristics, most of them have not been developed to a large scale. Faced with the huge total market demand in Taizhou, the supply is obviously insufficient. And there is no direct connection or interaction with tourism.

3. Project job description and number:

Organize young entrepreneurs to start a business in partnership or hire local farmers and local leaders to operate, with 1 person in charge and 4-5 business developers , There are 5-6 people operating the farmhouse project

IV. Project start-up capital budget:

1. Total investment: 100,000 yuan

2. Fund use: < /p>

Start-up costs: 10,000 yuan (preliminary coordination, opening preparations, license application, advertising, etc.)

Fixed investment: 90,000 yuan (landscape renovation, house renovation, amusement equipment, etc.)

Liquidity: 10,000 yuan

Investment return period: 10-20 months

5. Financial analysis and calculation of the project:

< p> Sales revenue forecast:

1. Based on the reception of xxx people per month, average daily consumption of xx yuan, and average stay time of 1 day per person: xx people

2. The initial 3 acres of Bafendi Happy Farm will be divided into 30 pieces Reception includes meals, accommodation, water and electricity, entertainment, etc.)

Per capita salary of staff:

Communication, transportation, public relations, publicity and advertising expenses

Profit analysis: xxx

6. Basic conditions that entrepreneurs should have:

Have a sense of innovation, teamwork and entrepreneurial spirit, be healthy, be able to endure hardship, and love nature. At the same time, it must have certain basic economic conditions and management capabilities.

7. Project support policies and measures:

The project designer will provide a complete set of business ideas and planning plans, as well as technical support and services. Entrepreneurs can apply for a "Re-employment Discount Certificate" and enjoy the relevant national tax reduction and exemption policies; some employees employed can receive job and social security subsidies from the government; they can enjoy free entrepreneurship training and follow-up counseling services provided by social intermediaries; priority is given to them. Get small business loan guarantee support.

8. Project evaluation opinions:

This project has huge market potential and living space. Going to the countryside for leisure is becoming a fashionable tourism project. It is currently very popular in southern and northern China, and has been very successful in some cities across the country.

The farmhouse project is a service-oriented entrepreneurial project with relatively low investment and low risk. The key to its success lies in seizing existing market opportunities and quickly integrating resources from all parties for implementation. How successful it can be depends mainly on the operator's ability to operate the project and follow-up services.

9. Project risks and countermeasures and suggestions:

1. Market risk: Market price competition (vicious competition) of similar products, brand competition and other factors will affect and restrict project expectations. business objectives. Entrepreneurs should continue to strengthen innovation and maintain competitive advantages.

2. Management risk: Project quality control, management quality, service attitude, and operating methods are also major risk factors. Entrepreneurs must continue to strengthen their learning and improve their survival and management capabilities.

3. Environmental risks: Changes in the surrounding environment such as passenger flow, consumption habits, consumer demand, and technological development variables are also factors that affect project operations. Entrepreneurs must learn to constantly observe, adjust, and adapt.

If you are not mentally and materially prepared to independently take on entrepreneurial risks, it is recommended that you first participate in relevant entrepreneurial training to improve your ability to start a business and manage risks.

10. Attachment (relevant qualification documents for project holders):

(Sky Music Farm) activities and tourism projects:

Bafendi Happy Farm, Bafendi organic pig farming, Bafendi farmyard, Bafendi farm orchard, Bafendi free-range pig breeding area

Bafendi BBQ promenade, Bafendi fishing area, Bafendi Hunting area, farm shop in Eight Points, exploration, etc.

Scenic spots: camphor forest,

Landscaping: thatched pavilion at the main gate of the waterwheel bridge, small river, etc.

Expand other projects: Bigu Health Center, Lavender Manor, etc. will be developed into Taizhou Love Theme Farm in the future

Personal suggestions:

First, establish an execution team and set up a general person in charge name.

The executive team is divided into ---marketing team and management team

Marketing team: one marketing director and several marketing staff

Management team: one management director 2. Organization of funds

How to organize funds is very critical. My personal consideration is that members + stock participation = gradual investment. First eight Allocating 5 acres of land is a trial operation, and then the operation of each project must be detailed and implemented by people.

Third, organize a preliminary cooperation framework, use the Youth Entrepreneurship and Employment Association to increase network resources, and give full play to the sense of teamwork.

Fourth, coordination and cooperation with the same village need to be clearly guaranteed, and only with the support of the local government can it be done for a long time, and support and preferential treatment in land leasing can be provided. And establish a long-term cooperative development strategic policy with the village.

Fifth, set up a management committee and hold monthly work meetings to report on monthly work progress and next work goals. Small Family Farm Business Plan 2

Summary of Chapter 1

Company name: Happy Farm

Registration area: Xiaoshan, Hangzhou City, Zhejiang Province

< p> Products/services: planting business; vegetable stealing business; green restaurant business; bonfire parties, camping, barbecue and other ancillary businesses.

Company strategy: For a healthy and better life, to be a happy farmer.

Marketing strategy: Develop several market-based strategies, as well as short-term and long-term promotion strategies.

Company management: In the early stages of establishment, the company plans to adopt a linear functional organizational form, divided into Happy Farm Department, Entertainment Business Department, Finance Department, Human Resources Department, and Marketing Department. ***44 people.

Investment and analysis: Considering competition from all aspects, we must give full play to the special performance of "Happy Farm" to attract and capture customers.

Financial forecast and analysis:

Chapter 2 Products and Services

Background

The idea of ??Happy Farm comes from QQ launched by Tencent farm. QQ Farm has set off a craze for people to steal food, the popularity of the online Happy Farm game and the current lack of entertainment services in this area in East China, all of which have brought us unlimited business opportunities. Therefore, we hope to build a real farm physical ecological workshop. We can experience the process of sowing, watering and fertilizing ourselves. You can personally experience every aspect of plant growth and feel the vigorous vitality of plants as they grow.

The hustle and bustle of urban life will make us physically and mentally exhausted. Leaving the city and getting close to nature will relax us physically and mentally. This also provides us with an entrepreneurial opportunity. The Happy Farm we promote will provide a leisurely and comfortable environment where people can feel the charm of nature. It is also a fresh experience that can make people feel happy and release stress.

The purpose of our company is to serve the people wholeheartedly, let customers truly experience the fun, and bring the greatest benefits to consumers. We are committed to allowing modern white-collar workers to experience the rural style and feel different moods, and to make the farm a reality. We can allow modern urbanites to personally experience the joy of farming, and let people eat their own safe dishes.

Products/Services

Happy Farm is a physical business entertainment project based on the QQ Farm game. In leisure and entertainment, our consumers play the role of a farm operator and complete the entire process from purchasing seeds to cultivating, watering, fertilizing, spraying pesticides, harvesting fruits, and selling to the market. The growth process of crops is simulated in an interesting way, so players can also experience the fun of "crop cultivation" while running the farm. In the game, most of the actions that players can perform on their own crops can also be performed on their friends' crops. Therefore, players can become either a "good guy" who is willing to do good, or a "good guy" who specializes in destruction and plunder. Great villain".

Of course, we will also provide consumers with more consumption services. For example, we will remind them to collect vegetables in time, manage the collection of vegetables on their behalf, taste the fruits that other customers did not pick in time, etc.

In QQ Farm, choosing to plant different crops according to different levels can maximize profits and make more money. The higher the level of crops, the more profitable they are. Of course, we will also return some cash to consumers as an incentive. Consumers can either decide to experience the fruits of their own labor, or they can sell it to us, and we will sell it to farmers and earn the difference.

Our company plans to launch four major service projects. The first business is the planting business. Customers can rent the company's land and plant their favorite vegetables, fruits, flowers, etc. on it. In their spare time, they can cultivate on their own farms, harvest when they are mature, and enjoy themselves. The joy of harvest and the sweetness of fruits, if you are unable to take care of it due to busy work, our company will have full-time staff to take care of it for you, and only charge a certain service fee. The second business is the vegetable stealing business, that is, after buying a ticket, customers can enter the vegetable garden set up by the company to steal vegetables, and must avoid the search of police officers playing the role of the staff. The stolen fruits are sold to customers at half the market price. Of course, , if unfortunately you are caught, you have to accept the corresponding punishment, experience the exciting excitement of stealing food, and vent your work pressure and unhappiness to your heart's content. The third item is the green restaurant business. The vegetables harvested by customers can be made into dishes for free, and some other paid dishes, drinks, etc. are also provided. As a safety precaution, alcohol will not be served at the restaurant, given that most customers will drive themselves to the farm. The fourth business is some auxiliary businesses such as campfire parties, camping, and barbecues, which increase the entertainment of the farm and allow customers to have fun and become a happy farmer. Our projects will be continuously improved during development, exploring a broader market and establishing a core. This will promote better development of our farms.

Prospects

Taking into account factors such as the surrounding environment and operating costs, the company will be established in Xiaoshan, Hangzhou, Zhejiang Province and implement a limited liability system. In the early stages of establishment, the company plans to adopt a linear functional organizational form. The company will establish its own website and make full use of modern management models to operate and manage the company.

The company will use comprehensive methods such as salary incentives and performance management to select talents, maintain high-quality services, and establish a good reputation. Taking the revitalization of Xiaoshan's economy as our own responsibility, we will combine the company's development with regional development to achieve mutual benefit.

When the company's business is developing smoothly and the company's strength continues to grow, the company will expand to surrounding areas, set up branches in cities and regions with large market demand, and open up new markets.

Chapter 3 Industry and Market Analysis

Market Analysis

Currently, white-collar workers are under high work pressure and lack active and healthy entertainment activities. In the long run, their physical fitness will suffer. It will get worse and worse, stress will not be released, work efficiency will become lower and lower, and the long-term vicious cycle is not conducive to physical and mental health. The establishment of Happy Farm precisely solves this problem. Not only can you enjoy nature, you can also relax during work and experience the fun of growing vegetables. At the same time, the current farm industry is not very complete and has huge room for development.

Competitor Analysis

Existing Competitors

As our largest company, farmhouses are regarded as our biggest competitors. They also reflect the characteristics of farmhouses, but we are different from them. The biggest difference is that our main project is that customers can cultivate their own fields, which greatly distinguishes them from farmhouses and also enhances our competitiveness.

Potential competitors

If Happy Farm is doing very well, there will inevitably be many imitators in the market, so we need to raise our own barriers to entry, which can hinder some competitors. To enter, we reflect our own characteristics in our business projects and are not easy to imitate, which can effectively prevent potential competitors from entering substitutes

Substitutes are mainly modern entertainment projects, but they are not related to Compared with these projects, we are more beneficial to physical and mental health, and at the same time, it also allows consumers to exercise themselves while being close to nature. This way we can be more consistent with maintaining good health than the alternatives.

Consumer analysis.

Main customers, targeting white-collar workers and senior executives

Nowadays, the pressure of work is increasing, but the satisfaction of leisure and entertainment projects that can truly relax the body and mind is not very high. Instead of going to bars, shopping malls, etc. on weekends, Happy Farm can provide a new type of stress relief program. , so that you can enjoy a relaxed mood after work in the busy city. Young white-collar workers are pursuing various ways to relieve stress, but they have certainly never experienced the thrill and excitement of going to a farm to steal vegetables.

The majority of students (mainly college students)

For most of them, rural areas have become very far away, and they may usually hear it from their parents or elders Stories about the countryside, but they have never experienced rural life when they enter the countryside. Now Happy Farm provides them with this stage. They only need 1-2 days to experience the rural pastoral with their classmates and friends. Live and enjoy rural-style meals. If they are still willing, the camping barbecue at night is waiting for them. Especially our food-stealing service brings the happy farm in the game into reality, so that they can experience the game in reality. of happiness.

Retirees

After retirement, life becomes boring. There is a lot of space in the city, but there is very little space for retired people to move around. Can they still enjoy such a fast life in the city? Now our Happy Farm provides them with a stage close to nature. On weekends, you can spend a pleasant day at Happy Farm with your children. We provide a place for planting vegetables, flowers or trees, which can make people truly Relaxation is also helpful for physical health.

Chapter 4 Company Strategy

Company Culture: For a healthy and better life, to be a happy farmer.

We are the market leader. We think proactively and eliminate fear. We dare to think innovatively and act quickly in order to survive and create wealth in this challenging market. We constantly challenge the status quo. We have the courage and passion to learn from the best and do better. Our farm customers are the final judge of the success or failure of our work. Therefore, we always put our customers' interests first.

Company strategy: Become the leader in the emerging Happy Farm service industry

To achieve the ultimate goal - to become the leader in the emerging Happy Farm industry. The company implements the following strategy in the early stage:

First phase goal: This stage belongs to the company's production period. We have already completed the site selection work. The main purpose of services during this period is to promote our products to Domestic and foreign markets, occupying more market shares, and establishing a good corporate image of the company are the main purposes of the company's initial market competition. To this end, we have developed a market strategy. In terms of market development: use differentiated services to develop the Hangzhou market. The market has been segmented and corresponding products and services have been provided previously, so I will not go into details here.

In terms of products and services: implement a forward integration strategy. Obtain the high added value of the deep processing of original finished products and form a unified economic union, such as: while carrying out the business of growing vegetables and flowers, use the products produced by this business to serve as campfire parties, camping, barbecues, and farm dishes (you can make it yourself) Raw materials for services such as Through forward integration, we can obtain high residual profits from selling our products and set more competitive prices for our products.

Through the implementation of the above strategies, we must establish a good image of ourselves in the Hangzhou area within one year, do a good job in publicity and promotion of our business, and lay a solid foundation for the next stage of goals.

The second phase goal: At this stage, the company has entered the growth stage. The company should make full use of the previous results, learn from the successful service experience in the investment period, and improve the service quality; do a good job in the management and operation of the enterprise, and use the second , three years to recover the cost. Carry out business innovation and business expansion according to changes in consumer needs to enhance market competitiveness, occupy a higher market position, and make market and financial preparations for next goals.

First of all, we must realize that high-quality service is crucial. We must be ahead of other competitors in the Hangzhou area in this area. This is also the key point for our Happy Farm to win consumers. Therefore, we must fully introduce the advanced service standards and service experience in the same industry, and at the same time, we must make our own characteristics according to our own situation and form our own cultural characteristics that are different from other similar companies; the other point is to try our best to strengthen and maintain the current situation. We must have a competitive position in the product market portfolio to explore its potential; when it reaches maturity, we must try to expand its growth and profitability. While building a good brand for the original business, we must also develop new businesses, develop new customer groups, and serve the enterprise. Increase profit sources. It will take two or three years to recover the cost. Carry out business innovation and business expansion according to changes in consumer needs to enhance market competitiveness, occupy a higher market position, and make market and financial preparations for next goals.

The third phase goal: At this stage, the company has entered a mature stage. After the company's products and services have gone through the investment period and development period, they have made great progress in terms of product quality, performance and service. and development. It has laid a good foundation for the development of the company in its mature period. After entering the mature stage, the product and service types have taken shape, the company's operation and management have become increasingly mature, and it has enjoyed a certain reputation in the market. Therefore, the service strategy principle at this stage is to "consolidate the results and expand the results with first-class services."

While maintaining the product services in the previous stage, we will continue to learn from the successful service experience during the investment period and development period, improve service quality, and create better services. At the same time, we provide preliminary publicity for the company's new products and services to be launched on the market. To adapt to the changing market demands. Provide better services to consumers.

Do a good job in market expansion; since the local market in Hangzhou is already saturated or has low market potential, the next focus of the work is to conduct comparative analysis on other target cities to find the most suitable investment city. Make investments to leverage existing brand strengths and experience to develop new markets.

At the same time, we have to do related public welfare undertakings in Hangzhou. We not only seek benefits and make contributions to society, but also promote the company, establish a good public image, and increase brand value.

When all three stages of goals are completed, a new round of five-year planning and strategic goal planning will be carried out.

Chapter 5 Marketing Strategy

1. Brand Strategy

The brand model we established is a diversified multi-brand. Extend our brand to similar industries, such as green products, tourism, etc. The brand should be similar and clearly defined, and ultimately seek to maximize the value of our brand.

2. Marketing strategy

(1) Price strategy:

Our land rental price is 20 yuan/square meter/year, which is 40 yuan higher than others. The low price per square meter per year makes it easier for new customers to accept it and for existing customers to choose us. Secondly, while our price is lower than others, we provide more complete and better service products. Our price is lower than theirs, which will have a higher cost performance and be more attractive to consumers.

(2) Promotion strategy

1). Advertising:

When the company just starts, it will mainly promote the Internet and print media to attract high-pressure customers. , white-collar workers with high mood swings carry out experience promotion, and it is promoted in this field through our sharing with experiencers.

a. Corporate image advertising

Publish well-produced corporate image advertisements in mass media and professional media. The advertisement strives to convey the information accurately and in place, and it will be more effective if it is accompanied by text reports. for good results.

b. Brand advertising

Brand advertising can be carried out through a variety of channels. Radio and television advertisements have a short information transmission time and can be used to increase awareness; newspapers and magazines can be used to produce some profound and high-grade advertisements to enhance brand image.

c. Service advertising

Through newspapers, magazines and other print media, mainly our team’s service magazines, we produce some memorable print advertisements to quickly enhance the product’s reputation. visibility.

2). Online promotion:

Produce various exciting event videos and upload them to sharing websites such as Tudou and Renren, and to Baidu and Sohu with better traffic.

Wait for websites to advertise, and actively promote on high-traffic platforms such as "QQ Group" and "Baidu Tieba".

3). On-the-ground publicity:

Carry out certain ground leaflet distribution, community bulletin board advertisements, etc., and recruit certain agent representatives in universities to develop and promote college student customers.

Chapter 6 Company Management

Organizational Structure

Department Responsibilities:

Board of Directors:

By the company’s It is composed of major shareholders and belongs to the decision-making level. It is responsible for formulating the company's overall development strategy and appointing the general manager.

General Manager:

Formulates and implements the company's overall strategy. Lead the formulation of the company's development strategy and make adjustments according to changes in the internal and external environment, organize the implementation of the company's overall strategy, explore market opportunities, and lead innovation and change. Formulate and implement the company's annual business plan, supervise and control the implementation process of the business plan, take full responsibility for the results, establish good communication channels, be responsible for maintaining good communication with the board of directors, and regularly report business strategies to the board of directors

and plan implementation, fund utilization, profit and loss, organization and personnel deployment and other major matters, lead the company's social and public relations activities, establish a good corporate image, lead the establishment of good communication channels within the company, and coordinate Responsible for the relationship between various departments, preside over the company's daily operations, and lead the work of the human resources department, finance department, investment management department, office and other responsible departments.

Human Resources Department:

1. Management of the company’s daily affairs;

2. Allocation of the company’s human resources, such as: personnel recruitment, training, performance evaluation , salary, benefits, etc.; Finance Department:

1. Responsible for financial management, providing financial data and financial analysis to the general manager;

2. Propose fund management and use plans to provide the company with Reinvest and raise funds;

3. Propose the company's surplus profit distribution plan and implementation plan;

4. Manage daily accounting work, cash flow and cost control, etc.

Marketing Department:

1. Ensure the completion of various functions, plans and goals set by the company for this department, and assist in the completion of the company's overall strategies and goals.

2. Responsible for formulating and continuously improving the department’s work plan, supervising and guiding its implementation to ensure its correct execution.

3. According to the company's business strategy, establish and effectively implement marketing plans, execute marketing strategies, and complete the company's designated marketing goals.

4. Track market dynamics and other market information, and report to top management or general manager in a timely manner.

5. Help customers to meet their product design packaging plans and HSF requirements, and complete customer specified requirements in a timely manner.

6. Supervise the work of the department to ensure and continuously improve customer satisfaction and establish good cooperative relationships.

7. Participate in customer opinions/inquiries and seek/research solutions to enhance communication interactions and achieve a win-win situation.

8. As the company’s direct window for customer communication, provide timely feedback to customers and coordinate communication between the company’s production and customers.

9. Responsible for reviewing sales documents and sales statistics.

In short, we must ensure the number of visitors to "Happy Farm".

Head of the "Happy Farm" Department:

In charge of the main business of growing vegetables, flowers, and trees, as well as the business of stealing vegetables, providing guidance on vegetable planting to tourists, and helping tourists carefully care for their crops. dish.

Head of the Entertainment Business Department:

Responsible for the management of other entertainment businesses besides the "Happy Farm" business, including barbecues, camping, bonfire parties, restaurants, etc.

Personnel arrangement in the first year of enterprise establishment

Chapter 7 Investment and analysis of capital structure and scale

Registered capital of the farm is 500,000 yuan, capital structure and scale As follows:

Application of initial funds

1. Farm registration (various certificates, licenses, registration) fees: 50,000 yuan;

2. Farm land rent 200,000 yuan, area 1,000 acres;

3. Farm decoration cost (including all equipment): 50,000 yuan;

4. Early advertising and media promotion costs: 5,000 yuan

The above 1 to 4 items total 305,000 yuan, and the remaining 195,000 yuan will be used for working capital.

Chapter 8 Financial Forecast and Analysis Farm’s Quarterly Income Statement for 2012

Preparation Unit: Farm March XX Unit: xx Yuan

Farm’s Quarterly 2012 Income statement

Preparation unit: Farm xxx March unit: xx yuan

Chapter 9 Opportunities and risks Opportunities:

Because of the current popularity of QQ Farm, Both the elderly and children are playing and enjoying it, so the prospects are quite good. This project can be a physical farm, allowing busy white-collar ladies to breathe the fresh air of the suburbs and receive the fruits of their labor.

The market is still relatively blank and the competition is relatively not that fierce.

Risks:

Funding risks

Funding risks will always accompany entrepreneurs in the early stages of entrepreneurship. Whether there are enough funds to start a farm is the first question you will face. Once an eco-fashion is established, it must consider whether it has sufficient liquidity to support its daily operations. For a start-up ecological workshop, if we cannot make ends meet for several consecutive months or the cash flow of the ecological workshop is interrupted for other reasons, it will bring us a great threat. The shortage of funds in the early stage of establishment may seriously affect the expansion of the business, or even miss business opportunities and have to close down. In addition, without broad financing channels, the farm plan can only be empty talk.

Poverty of social resources

Farm establishment, market development, product promotion and other tasks all require the mobilization of social resources, and we will find it very difficult in this regard. You should usually participate in various social practice activities to expand the scope of your interpersonal interactions. Before starting a business, you can work in a related industry for a period of time and use this platform to accumulate contacts for your future business.

Manage risks

Ecological workshops not only require outstanding technology, but also financial management, marketing, communication, and management capabilities. To succeed in starting a business, we need technical and operational capabilities. This can start from a partnership, a family business, or a virtual store to practice entrepreneurial skills, or you can hire professional managers to be responsible for the daily operations of the company. Our lack of experience in the early stages of entrepreneurship will increase management risks.

Lack of entrepreneurial skills

When the entrepreneurial plan turns into actual operation, we will find that we lack entrepreneurial ability. So we decided: on the one hand, apply to work or intern in companies to accumulate relevant management and marketing experience; on the other hand, actively participate in entrepreneurship training, accumulate entrepreneurial knowledge, receive professional guidance, and improve the success rate of entrepreneurship.

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