Traditional Culture Encyclopedia - Tourist attractions - The meaning of forward segmentation and backward segmentation of tourism market
The meaning of forward segmentation and backward segmentation of tourism market
1. Forward segmentation refers to pre-determining the basis or standard of market segmentation, tourism purpose or geographical area, and pre-dividing the target market for business tourists and leisure tourists.
2. Backward subdivision refers to the choice of tourism forms and scenic spots according to time and travelers. After choosing the tourist attractions, book transportation (air tickets, high-speed rail) and accommodation (hotels). Contact offline travel agencies, online website services, and view travel guides.
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