Business Plan of Travel Company (3)

Two sample articles about business plans of travel companies.

Of course, under the control of gross profit margin and standard cost, we should also formulate corresponding incentive mechanism at the same time. For example, you can set up a cost-saving award and a sales champion award to mobilize the enthusiasm of employees. Bonuses should be paid from management fees. For unconventional teams, the corresponding costs should also be calculated when formulating the route. In fact, this kind of personalized tourism will definitely occupy a considerable proportion in the future tourism market.

Fan Wener:

1, executive summary

1. 1 company overview

Dandelion Travel Agency is a planning company that meets people's leisure needs. With the theme of "Slow down the pace of life, enjoy life after work and study", from the beginning, we will take the tourism resources in Qinhuangdao and surrounding areas as the grassroots and take the market as the basis to unify the brand image, service quality, product development and market sales. While providing relaxed, happy and thoughtful services, we advocate the new concept of fashion tourism, launch personalized products and pursue higher quality services. The company takes "making life easier" as its purpose. At the initial stage of its business, it mainly focuses on college students and newly employed college students, and it can take into account social tourism groups in the middle and late stages. The forms of tourism organization are group tourism and individual tourism. In addition to traditional forms, innovative projects such as backpackers' hiking tours and bicycle group tours are also carried out.

1.2 target market

The company's products are mainly oriented to the college students' tourism market. Faced with the chaotic situation of today's tourism market, the company has infiltrated into the blank group of college students in order to seize the opportunity, stabilize the grassroots and seek further development.

1.3 investment and finance

The travel agency is a limited liability company with a planned investment of 500,000 yuan. The main source of funds is personal financing. The travel agency is planned to be established in 20 14, and start making profits in 20 15.

1.4 organization and human resources

Travel agency is a limited liability company, and its initial organizational structure is linear-functional system. The management right and ownership of the company are separated, and the general manager responsibility system is implemented. The general manager consists of deputy general manager, finance department, personnel department, customer department, business department, planning department and marketing department. With the continuous development of the company, some corresponding departments will also increase. The company emphasizes the development goal of "harmonious team" in human resource management, and emphasizes team coordination and unity with the concept of "home". The organization and human resource management of the company are mainly undertaken by the personnel department of the company. By stipulating a scientific and strict personnel system, we can manage the employment, manpower planning, personnel training and development, assessment and other aspects of enterprises, so as to improve the full play of talents and improve work efficiency.

2. Project feasibility demonstration

2. 1 product introduction

The products of travel agencies are geared to the market of college students and newly graduated college students, aiming at alleviating the psychological pressure of college students in the fast-paced social life, broadening their horizons and relaxing everyone's mood. Within the jurisdiction of the scenic spot, it provides an area for tourists to relax, have a picnic and sleep, so that college students can find a chance to make friends in this society with reduced interpersonal communication.

2.2 Industry background

Tourism is a booming sunrise industry. At present, China is the fourth largest inbound tourism receiving country and the largest domestic tourism market in the world. After nearly 30 years of reform and opening-up, China's tourism industry has changed from a big country in tourism resources to a big country in the world, ranking first in Asia. The World Tourism Organization predicts that by 20 15, China will become the world's largest inbound tourist receiving country and the fourth largest outbound tourist source country. By then, the number of inbound tourists will exceed 200 million.

Tourism has the characteristics of strong comprehensiveness and great relevance, and will play an important role in accelerating the development strategy of service industry. The CPC Central Committee and the State Council attach great importance to the development of tourism, and list it as an important industry of the national economy to be cultivated. There are many tourist attractions in China, with a population base of1300 million, and the tourism market is vast and huge. Vigorously developing tourism is the top priority of China's economic development for a long time to come.

According to the survey, 90% of college students are interested in traveling, and 2 1% of them are very interested. Its market is vast, and the college student tourism market needs to be developed and expanded urgently.

2.3 SWOT analysis report

(1) s strength (advantage): large potential market and good market prospect. The company's products are very competitive in the tourism industry. The employees of the company are mainly college students majoring in tourism management, and the members are all young people, who are innovative and pioneering. And have professional knowledge such as tourism, planning and psychology. , more professional.

(2) W is weak: the company is small in scale, limited in funds and weak in risk resistance. Most employees are entrepreneurs, lacking experience and having a single knowledge structure. They are all tourism management majors, lacking professionals in finance and marketing.

(3) O-Opportunity: On the whole, China's tourism industry faces great opportunities, and China has now become the largest source country of outbound tourism in Asia and the world. Meanwhile, inbound tourism is on the rise. The state strongly supports the development of tourism. This provides a good prospect for the later development of travel agencies. From the immediate point of view, there are fewer companies in the same industry that do college students' tourism market. The increase of college students' surplus funds enables them to travel, and the increase of legal holidays gives them more free time to spend.

(4) T-Threat: Influenced by traditional factors, China people will rush to join something when they see it developing well. The rapid development of travel agencies will make more people follow suit, resulting in the dispersion of tourists, the reduction of profits, and even the damage of unfair competition to the industry. From a national perspective, with the improvement of China's opening up level, foreign-funded travel agencies, foreign-funded or Sino-foreign joint venture travel agencies have joined the competition, thus affecting the development of domestic travel agencies.

3. Marketing

3. 1 plan summary

The company will divide the travel agency marketing into two stages from the overall interests and long-term interests of the team. The first two years are the first stage, and the main task is to improve the popularity of travel agencies in colleges and universities in this province through marketing. Three years later, in the second stage, the main task is to carry out marketing in colleges and universities across the country and improve their popularity in the country.

3.2 Market research and analysis

On June 5th, 2009, Premier Wen of the State Council signed the the State Council Order, promulgating the Travel Agency Regulations, which will take effect on May 6th, 2009. This regulation completely revised the original Regulations on the Administration of Travel Agencies. Major adjustments were made. Unify the access conditions for domestic tourism business and inbound tourism business, and cancel the two types of travel agencies. It is stipulated that after obtaining the travel agency business license, it can operate domestic tourism business and inbound tourism business. At the same time, the regulations also reduce the minimum registered capital required for operating inbound tourism business from 654.38 yuan +0.5 million yuan to 300,000 yuan, which greatly reduces the entry threshold of the inbound tourism market. Reduce the operating burden of travel agencies.

Characteristics of college students' tourism market: 1. College students' tourism groups pay attention to price and economy. After all, as a pure consumer group, they have little money at their disposal and are sensitive to price. 2. The choice of destination is mainly short-term, surrounding areas and natural scenery. According to a special sample survey of college students by China Lv You Daily, college students spend 2-4 days traveling, accounting for 74.2% of the total. College students have few resumes, are curious about new things and are keen to explore. Among them, gender collocation is the majority. There are many troubles in traveling. Although they have a strong desire to travel, most of them will not choose to travel easily because of fear. According to the survey, (1) safety, (2) bus tickets and other tourist routes, (3) accommodation and (4) hygiene are the most worrying issues. In particular, women are particularly concerned about safety. 4. College students' conformity psychology is remarkable, and their travel plans are easily influenced by their classmates and friends around them. As long as the travel agency solves the above problems, it will be easy to enter the college student market and will achieve good benefits.