A brief introduction to the composition of Hainan’s inbound tourist source market

1. Basic situation of Haikou’s tourism economy in 2005

In 2005, our city’s tourism economy continued to maintain a good momentum of steady development, fully completed the annual plan targets, and received a total of 100,000 visitors throughout the year. There were 5.122 million tourists, a year-on-year increase of 11.19%; total tourism revenue was 4.72 billion yuan, a year-on-year increase of 10.38%.

Domestic tourists are the main source of tourists in our city's tourism market. We received 4.981 million domestic tourists throughout the year, accounting for 97.25% of the total number of overnight tourists received in the city. Among them, tourist hotels received 3.3482 million domestic tourists, an increase of 9.21%; social hotels received 1.6333 million domestic tourists, an increase of 13.5%.

With the further opening of our province’s air rights and the strengthening of our city’s overseas tourism promotions, our city received 140,200 inbound overnight tourists in 2005, a year-on-year increase of 38.51%. Among them, the number of foreign tourists increased significantly, reaching 76,600, a year-on-year increase of 54.28%.

In 2005, the average occupancy rate of tourist hotel rooms in our city was 60.18%, a year-on-year increase of 0.88%. The average room occupancy rate of social hotels was 42.36%, a year-on-year increase of 3.37 percentage points. The average number of days of stay per person was 1.30 people/day, a year-on-year decrease of 2.99%.

2. Characteristics of Haikou’s tourism economy in 2005

The salient features of our city’s tourism reception in 2005 are: the optimization of the customer source structure, and the occupancy rate of high-star hotels is significantly higher than that of mid- and low-end hotels Specialty tourism projects such as hotels, self-driving cars and golf are very popular, the tourism market is in good order, and the economic benefits and service quality of tourism have been significantly improved. Its characteristics are as follows:

(1) The number of tourists staying overnight and tourism income have increased simultaneously

The customer source structure has been optimized, and a considerable part of the tour groups organized by travel agencies are pure playgroups, and have shown The trend is increasing day by day, among which golf tour groups from South Korea and Japan also account for a large proportion. Tourist consumption levels are high, and most tourism enterprises have good economic benefits, achieving simultaneous growth in the number of tourists and tourism economic benefits. The city received 5.122 million domestic and foreign overnight tourists, a year-on-year increase of 11.19%; the total tourism revenue was 4.72 billion yuan, a year-on-year increase of 10.38%, of which the operating income of star-rated hotels increased by 11.22%, and the operating income of travel agencies increased by 17.93% %.

(2) The inbound tourism market continues to grow rapidly, and the overseas tourist source market is developing in a diversified manner

In 2005, our city *** received 140,300 overseas tourists, a year-on-year increase of 38.51% %. The inbound tourism market has the following characteristics: First, from the perspective of the composition of the four major inbound tourism markets, the development is very uneven. Among inbound tourists, the Macau market grew rapidly, with an increase of 89.19%, followed by the foreign market with an increase of 54.28%, the Hong Kong market with an increase of 25.39%, and the Taiwan market with an increase of 19.56%. Second, from the perspective of time distribution, except for the high-speed growth of 84.40% in March, the growth rate in the remaining months was around 45%, showing a steady development trend. Third, the markets of our city’s main tourist source countries have experienced relatively large growth. Among the top ten tourist source countries in our city, the largest increase was South Korea, with a year-on-year increase of 310.3%, followed by the Philippines and Malaysia, with 154.6% and 147.4% respectively. Fourth, tourism foreign exchange has increased significantly. Throughout the year, our city achieved tourism foreign exchange income of US$40.2294 million, an increase of 47.04%.

(3) Holiday tourism continues to rise

Judging from the three "Golden Week" tourism markets in 2005, our city's holiday tourism economy has a promising future. In the three holiday tourism "golden weeks" in 2005, each received 271,800 tourists, 118,900 tourists, and 113,200 tourists, a year-on-year increase of 13.8%, 7.02%, and 6.7% respectively; the total tourism revenue was 189 million yuan and 87.5171 million yuan. Yuan and RMB 67.3314 million, a year-on-year increase of 11%, 8.55% and 8.7% respectively.

Among them, the per capita daily expenditure of overnight tourists during the Spring Festival "Golden Week" was 986 yuan/person, an increase of 20%.

(4) Specialty tourism projects such as self-driving and golf are very popular

With the further optimization of the passenger source structure, more tourists tend to high-level and personalized leisure In vacation-type tourism, the number of independent travelers and self-driving cars is growing rapidly. During the three major golden weeks, the number of self-driving cars entering Haikou increased rapidly (year-on-year increases of 14.1%, 28.4% and 7% respectively). During the festival, the self-driving rental market on the island has a very good momentum. The average vehicle rental rate of the city's 10 self-driving rental companies reached more than 90%; the rental customers are mainly tourists from Guangdong, Beijing, Shanghai and this city. In recent years, golf facilities in our city have been continuously improved, and more and more golf enthusiasts (mainly Korean, Japanese and domestic golf enthusiasts) have poured in, making Haikou’s Mayflower Meishi, Dongshan, and Golf courses such as Delta appear to be very popular.

(5) Improved quality and reduced complaints

In 2005, Haikou tourism was in good order. With the in-depth work of cracking down on the "four evils", the quality of tourism services has been further improved, and tourism The market is more standardized and orderly. Throughout the year, 445 tourism complaints and consultations of various types were received, including 71 written complaints, 171 telephone complaints, and 203 consultations. The complaint settlement rate reached 100%, saving 74,758 yuan in direct economic losses for tourists, and there was no safety accident in the city. occurred, and the number of major tourist service quality complaints from tourists was zero.

3. Existing shortcomings

First, the work to crack down on the "four evils" in the tourism market has led to unbalanced development in the province, tourism prices are still low, and the quality of industry services still needs to be further improved.

Second, Haikou is not well-known internationally and domestically, and publicity and promotion efforts still need to be strengthened.

Third, there is a lack of sensational tourist attractions, and the average length of stay of tourists is short.

IV. Tourism Outlook and Measures for 2006

In 2006, our city will comprehensively build the image of a tropical seaside tourist resort city as "Sunny Haikou·Entertainment City", with the spirit of reform and innovation Promote the development of the city's tourism industry and strive to receive 5.56 million overnight tourists throughout the year, a year-on-year increase of 9%; achieve total tourism revenue of 5.1 billion yuan, a year-on-year increase of 9%. In 2006, we will mainly carry out the following aspects of work:

In 2006, we will focus on special promotions and publicity for domestic tourism, consolidate and develop existing mature markets, and explore potential customer source markets. Further expand the source markets of Hong Kong, Macao, Taiwan, Southeast Asia, South Korea, Japan, Russia and other regions and countries, and vigorously develop the tourism market of European and American countries, so that Haikou will eventually become a tourist destination. Organize companies to go to Shanghai to hold a Haikou city image promotion conference; to Inner Mongolia to carry out eco-tourism promotion activities; to Northeast China to hold business exhibition briefings, etc.

Intensify external publicity through the news media, package the overall image of Haikou tourism, promote Haikou in "Hainan Daily", "China Tourism News" and CCTV and other media to increase the visibility of Haikou tourism. Combine the sunny image of Haikou tourism image ambassador with Haikou tourism, take a large number of pictures with the beautiful scenery of Haikou as the background, and use it to produce "Sunny Haikou·Entertainment City DVD", Haikou tourism postcards and other promotional materials, borrowing the "Sunny Haikou, Entertainment City" The theme of "Capital" further promotes the new concept of Haikou tourism.

Actively participate in various large-scale or local tourism trade fairs. Continue to participate in various domestic tourism trade fairs, such as Chengdu Domestic Tourism Fair, Hong Kong International Tourism Fair, Shanghai International Tourism Fair, Guangzhou International Expo, etc. In addition, travel agents and news media from inside and outside the province are also invited to "step on the line" to fully demonstrate the style of Haikou tourism.

Hold the 7th Hainan Island Happy Festival, Haikou Happy Day series of cultural and sports activities and the 4th Haikou Tourism Product Fair. Encourage and support all sectors of society to plan and hold various domestic festivals in Haikou, and strive to create the image of our city as a tourism, festival, and exhibition capital.

Continue to do a good job in regional tourism cooperation and exchange activities. Participate in the 17th National (Partial) Provincial Capital Cities Annual Conference in Hangzhou, the Southern Excellent Tourism Cities Cooperation Annual Conference, the Pan-Pearl River Delta “9+2” Conference and the Beibu Gulf Rim Tourism Cooperation Organization Conference, and do a good job in joint promotion and other work to promote regional The development of sex tourism industry. Continue to do a good job in promoting the "Haikou Tourism Circle".

(2) Regulate and rectify the tourism market and establish a long-term tourism management mechanism

Join the public security, industry and commerce, price, transportation and other departments to carry out joint law enforcement and persist in cracking down on out-of-scope operations, Vicious price-cutting competition, shopping fraud, pornographic extortion and other illegal activities, strictly crack down on the "four evils" in the Haikou tourism market.

Promote the star rating work of tourist hotels and improve the overall management level and service quality of tourist hotels in the city; combined with the new star standards, star-rated hotels are required to configure basic intelligent equipment to improve the level of intelligent management; do We will do a good job in reviewing star-rated hotels below three stars; continue to implement the unannounced visit system and the star-standard internal auditor system, expand the number of specially invited star reviewers and internal auditors; implement new star-rated review management methods, and strengthen hotels’ external contracting Department management.

(3) Prepare the "Haikou City Tourism Industry Development Plan" and promote the construction of urban attractions

Complete the preparation and review of the "Planning Outline" and hold a public tender for the preparation of the "Planning". Entrust a professional tourism planning agency to prepare the "Haikou City Tourism Industry Development Plan".

Promote the construction of key projects. Follow up on key projects under construction such as the second phase of the Hainan Wildlife and Botanical Garden, the Crater National Geopark, the Hainan Tropical Botanical Expo Garden, and the renovated site of Qiongya Red Army Yunlong.

Do a good job in the investigation of the city's tourism resources and the compilation of data, compile the "Haikou City Tourism Resources Catalog", and establish the "Haikou City Tourism Project Database Under Construction". Increase tourism investment promotion work, actively participate in large-scale tourism project investment promotion activities at home and abroad, and promote tourism project investment promotion work to a new level.

Promote the grade assessment of scenic spots (spots). Focus on guiding the grading work of Hainan Wildlife Garden and Crater National Geopark, and strive to complete the grading work of the above two scenic spots (spots) within the year.