How many hundred million domestic tourists did the 8-day "Super Golden Week" receive nationwide?

Beijing 65438+1October 9 news. The 8-day "Super Holiday" is over. According to the comprehensive calculation of Data Center of National Tourism Administration 10 on June 8th, this holiday period, the national * * * received 705 million domestic tourists, and realized domestic tourism income of 583.6 billion yuan, which increased by 1 1.9% respectively according to the comparable caliber of the previous seven days and the year-on-year calculation of 20 17.

During the "Eleventh" Golden Week this year, tourist towns, tourist resorts, tourist complexes and special tourism products built by the "tourism+"integrated development model have become holiday highlights. Insiders pointed out that the popularity of "super holiday" tourism consumption reflects that leisure consumption is becoming a new driving force for consumption upgrading in China.

Domestic travel and outbound travel have both increased.

According to the National Tourism Administration, during the holiday period, the demand for mass tourism is strong, and the number of tourists and tourism income in various places have increased compared with the same period last year. On the one hand, tourism in hot provinces and hot cities continues to be hot. For example, Liaoning Province received 45.44 million tourists, a year-on-year increase of 9.3%; Tourism revenue reached 25.944 billion yuan, a year-on-year increase of 9.7%. On the other hand, emerging tourist destinations and regions are growing rapidly. Inner Mongolia Autonomous Region * * * received tourists 1062 18000, up 24.49% year-on-year; Tourism revenue reached 8.333 billion yuan, a year-on-year increase of 38.3%.

The eight-day "super holiday" has ushered in a wave of concentrated travel in the tourism market. For domestic travel, according to the 11th Zhou Bianyou Report of "20 17" issued by Ctrip. Com, during the Eleventh Five-Year Plan period, the number of trips in Zhou Bianyou surged by 100% year-on-year, starting from 10 3 and continuing to 10 7, which is the peak period in Zhou Bianyou.

According to the "20 17 National Day Golden Week Tourism Inventory Report" released by Donkey Mom Travel Network, during the long holiday this year, the number of people scheduled to travel on this platform is 2. 18 times that of the same period last year. Among them, the number of tickets booked in scenic spots is 2.5 times that of the same period last year, the number of tourists in Zhou Bianyou is 2.3 times that of the same period last year, the number of domestic long-distance tourists is 1.97 times that of the same period last year, and the number of tourists abroad is 2. 1 times that of the same period last year. Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Qingdao, Wuhan, Nanjing and Tianjin are among the top ten tourist destination cities in this year's National Day Golden Week. The data shows that nearly 60% of the National Day travel troops this year have become female tourists, and the 25-40-year-old group with stronger spending power has become the main force of travel, accounting for 58%; "Family travel" has also become the key word for National Day travel. A family of three on the donkey mother platform accounted for 64% of the trips during the National Day. The parent-child travel brand "Yuyue Parent-child" owned by Mama Donkey is favored by middle and high-end family tourists, and the booking volume has increased by 1.80% compared with last year.

In terms of outbound travel, the National Tourism Administration said that the outbound travel market remained basically stable, the proportion of group tourists continued to decline, the proportion of self-help tourists continued to rise, the proportion of short-term tours declined, and the proportion of long-term tours increased. Some tourists use paid annual leave for holiday travel, and more and more outbound tourists are no longer keen on "buy in buy buy" shopping tours, but pursue in-depth experience. According to the outbound team tour system of National Tourism Administration and online big data, it is estimated that the number of outbound tourists will exceed 6 million during the holiday period, including 64 1.9 million group tourists.

According to the monitoring data of Tuniu Travel Network, the top ten destination countries for long-distance outbound tour in the "Eleventh" Golden Week this year include the United States, Canada, Australia, France, Egypt, Germany, United Arab Emirates, Russia, Turkey and Finland. Autumn scenery, a "Maple American Canadian", successfully attracted consumers and became the champion and runner-up of this year's National Day outbound long-distance tour destination. In addition, routes in Eastern Europe and africa tour have become the new highlights of outbound tourism, among which Russia is sought after because of the red tourism boom, and the number of tourists during the National Day of 20 17 increased by 63% compared with last year.

Parent-child tour and theme tour products are hot.

In addition to the sharp increase in the number of tourists and income scale, the tourism consumption structure and trend during the "Eleventh" Golden Week this year are more worthy of attention. According to the National Tourism Administration, the theme activities of red tourism, folk tourism and rural tourism are rich and varied, and the tourist towns, tourist resorts, tourism complexes and special tourism products built by the "tourism+"integrated development model have become the highlights of the holiday.

According to the 20 17 Golden Week residents' tourism consumption inventory released by Tongcheng Tourism, during this year's Golden Week, quality tour, in-depth tour and leisure tour became the same trend of residents' outbound tour and domestic tour during the long holiday, and various theme tour products gradually became the "protagonists" of tourism consumption during the Golden Week, and the rich and diverse leisure holiday demand surged into a new consumption trend of Zhou Bianyou residents during the long holiday.

The general trend of tourism consumption upgrading is reflected in the per capita consumption of tourism. Tongcheng tourism data shows that during the National Day Golden Week, domestic residents spent more than 5,000 yuan per person on purchasing outbound products. The growth rate of per capita expenditure on outbound travel in major second-and third-tier cities in China is much higher than that in first-tier cities, which has become a new growth driver for the outbound travel market in the Golden Week. The continuous growth of per capita expenditure shows that people's demand for high-quality tourism products is growing.