How to better develop the niche market of tourism?

Exploring new market space is getting closer and closer, which broadens the long tail space of the tourism market and transforms the potential long tail space into the real tourism market. Tourism enterprises have gained more profits while meeting the needs of tourism consumers.

Market opportunities.

2. Pay attention to the quality of products and services and form a professional brand.

Tourism economy is a typical experience economy, and tourism products bring an intangible experience to tourism consumers. Compared with tangible products, this intangible service is more easily influenced by tourists' subjective consciousness. Under this condition, improving the service quality of tourism products becomes serving all customers, including long-tail customers. In the same time and space, the market is the same for every tourism enterprise. How much you can grasp this big market depends on your own resources and capabilities, and on your own understanding of the market and product positioning. According to consumers' desires and demands, the whole market is divided into several sub-markets with the same characteristics. Most tourism enterprises can only focus on one or more of these market segments, which is definitely not the only way. Under the condition of niche tourism market, concentration is an essential quality for the success of tourism enterprises, that is, enterprises should focus on their own fields, focus on their product positioning, focus on serving their target customers, and become the leader in their own professional fields, instead of blindly thinking about becoming bigger and stronger.

3. Pay attention to the needs of tourists and create differentiated advantages.

In the niche tourism market, tourism consumers have different needs and preferences, thus forming different market segments, and tourism enterprises can pay attention to the whole market. With the development of economy and the change of people's life style and thinking concept, the methods and standards of market segmentation have also changed. From the perspective of the long tail theory, products and services provided by different segmentation methods should also be developed according to market orientation to meet the needs of different tourism consumers. Facts have proved that differentiation is the first rule of niche market, and the root of differentiation lies in innovation. With the intensification of tourism competition, getting rid of the vicious circle of homogenization and creating differentiated products and services have become the primary task of tourism enterprises. First, finding different long tail spaces in the tourism product system is a new opportunity and market. For example, many star hotel brands in the tourist hotel industry are also involved in the field of economical hotels, subdividing small brands under big brands, and paying attention to the "long tail" of the market while grasping the "short head" of the market. In this way, some tourist attractions that are not popular in the traditional sense will have opportunities for development, pay full attention to and serve some minority groups, do not seek to be among the best in the regional market, but seek differentiation in professional fields, optimize the structure of tourism products, and form various types of tourism.