What kind of tourism products should be designed to meet the needs of the target groups this group is responsible for?

Four criteria for successful product planning: accurate positioning, prominent core attractions, play methods adapted to tourist needs, and reasonable input and output. For product planning, the most important thing is to determine the way to play, also known as "game play." The biggest difficulty and core point of creativity is the gameplay. The highest level of tourism product planning is to create a new life experience and form a lifestyle that people yearn for.

1. Humanistic principles of tourism product planning and analysis of tourism demand structure Humanistic principles: refers to putting people first, following the laws of human physiology and psychology, and satisfying human aesthetics, study, communication, and physical fitness , rest and the entire lifestyle needs as the first priority. The demand for tourism is a high-level demand. It is a social behavior that occurs after basic needs are met. It is driven by the satisfaction of high-level needs and belongs to the category dominated by spiritual needs. Drawing on the demand tower theory, we can divide human tourism needs into five different levels. : The first level is basic needs, including the most basic requirements for survival and safety; the second level is physiological and psychological needs. Rest based on comfort, health and wellness based on health, are all physiological and psychological needs of the human body. The need for recuperation; the third level is spiritual needs, which mainly include study, aesthetics, communication, etc.; the fourth level is comprehensive needs, which is a unity that combines different levels of physiological, psychological and spiritual needs. It is the human being's pursuit of breakthroughs and adventures. The need for new life experiences and feelings such as novelty, excitement, etc. is spiritually a need to pursue new life experiences; the fifth level is a need for a lifestyle, which is at the same level as the need for self-realization. The embodiment of human self-realization in tourism activities. We believe that the five levels of tourism needs are theoretically divided into metaphysical and metaphysical needs. The first and second levels of demand are metaphysical needs, the third, fourth and fifth levels are metaphysical needs; the second and third levels are metaphysical needs. In the history and practice of tourism, the three levels of demand are the basis for the existence of tourism. These two levels can be called general tourism demand and are the basis for the development of tourism as an industry. Since tourism is the product of the development of human society to an advanced stage, tourism is formed under the simultaneous drive of rest, fitness, aesthetics, study, and communication. Therefore, there is no time or stage between the second and third levels. Up and down. But among other levels, there is a law of gradual development from low to high: Basic needs - basic tourism needs - experience needs - lifestyle needs. From an individual perspective, people always start from study, aesthetics, leisure, recreation, A travel career begins with certain needs such as communication, or a combination of several needs; after years of travel and rich accumulation, one begins to seek experiential tourism that is different from daily life and different from general tourism; when experiential tourism reaches a certain level of accumulation , some people will pursue tourism as a way of life, a regular or irregular way of life that is as important as work and daily life, and an indispensable way of survival for self-realization.

2. The creativity and "playing method" of product planning (playing method) Under the same conditions of resources and market factors, product planning can produce a variety of possible results. There is a huge possibility space when resources are transformed into products. Product design can be carried out with resources as objects, such as unique natural resources, which are themselves objects of appreciation; product design can also be carried out with resources as the background, such as resorts and golf courses. ; It can also be completely "made out of nothing", such as a theme park. The creative process of product planning can be summarized with a seven-step structure; 1. The creative process is first reflected in product planning and positioning. Refining the uniqueness and advantages and disadvantages of resources, grasping transportation and socio-economic conditions, and systematically studying market demand, interactively forming the accurate positioning of the market; 2. Focusing on clear market goals, creatively plan core attractive project content; 3. Focusing on the core attraction items, develop play methods to form play content, play process, and play structure; 4. Focus on play methods, carry out six-element functional configuration, spatial structure configuration, and landscape configuration to form the overall structure of the project; 5. Focus on play methods, Combine the six elements to design the revenue method; 6. Design the marketing model based on market characteristics and product planning basis; 7. Make input-output estimates, adjust projects and cost structures, and combine investment, construction, marketing, financing, and management to form a development mode of operation. There are four criteria for successful product planning: accurate positioning, prominent core attractions, play methods adapted to tourists’ needs, and reasonable input and output. Here, we put special emphasis on the planning of play methods. We sometimes call the way of viewing as the way of sightseeing; the way of sightseeing is different from the way of sightseeing, and especially includes the meaning of rest. Entertainment, fitness, recuperation, and rest with leisure as the core are called rest. The way of play is different from the way of recreation. Play includes all kinds of fun, which is not necessarily leisure, may be very tiring, and may include games between people. Traveling includes travel concepts such as going out and walking, as well as wellness concepts such as mountain climbing. Therefore, we believe that the biggest concept is the way of recreation, which includes all the concepts of travel, play, rest, and therapy in the tourism process; the second is the way of recreation, and the third is the way of sightseeing or viewing.

For product planning, the most important thing is to determine the way to play, also known as "game play." The biggest difficulty and core point of creativity is the gameplay. With the gameplay, we can clearly analyze how attractive the product is, what kind of tourists it attracts, and what kind of needs it meets. On the other hand, planning of business operations can be carried out.