Take a certain tourism enterprise as an example (travel agency, hotel, attraction, etc.) to explain how to view and respond to the rise of self-driving tourism

Self-driving tourism emerged in the United States in the middle of the last century, and later became popular in Western developed countries. Initially, people called weekend driving trips "Sunday drives", which later evolved into "Drive Travel". Now, it has become a popular way of traveling around the world.

In recent years, with the improvement of people's living standards in our country and the increase in the number of personal cars, self-driving travel has become a new travel fashion that modern urbanites yearn for due to its flexible and free way. However, in our country, self-driving travel is still a new form of tourism. The development of self-driving travel is still in its infancy, and there are still problems and constraints in many aspects. Therefore, it is necessary to conduct in-depth research on public service measures and in-depth development of self-driving tours.

1. Definition of self-driving tourism

Self-driving tourism is a type of self-guided tourism and is a new form of tourism that is different from traditional group tours. . Self-driving tourism provides tourists with flexibility in terms of choice of objects, participation procedures and freedom of experience. It has inherent characteristics such as freedom and personalization, flexibility and comfort, selectivity and seasonality, which is different from traditional participation. The group mode has its own characteristics and charm.

Self-driving tourism is different from traditional group tours. It mainly refers to the behavior of tourists choosing their own transportation, driving or taking non-commercial vehicles to carry out tourism activities independently. Therefore, you can choose from the following At the same level, self-driving tourism is clearly defined:

(1) Specificity of means of transportation

The means of transportation driven or taken by self-driving tourists are non-commercial passenger-carrying vehicles Motor vehicles, including private vehicles, non-commercial vehicles, etc.

(2) Identity of drivers and passengers

In self-driving tourism activities, drivers and passengers have the identity of tourists at the same time. Self-driving tourism means that the driver himself is participating in Tourism activities and the use of transportation to achieve the purpose of tourism.

(3) Autonomy in travel arrangements

Self-driving tourists have control over their own means of transportation. Therefore, self-driving tourists must choose their travel destinations, arrange travel time and The stops along the way are obviously autonomous and random.

2. Analysis of the market characteristics of my country’s self-driving tourism

The characteristics of my country’s self-driving tourism market can be refined into the following points:

(1) Crowd characteristics

Self-driving tourists generally belong to the upper-middle-income class. From an economic point of view, they generally have better living conditions and are middle-to-high-income earners among urban residents; from an educational point of view, they generally have better living conditions. It can be seen that most of them have a high level of education and have strong tourism awareness and literacy; in terms of age ratio, young and middle-aged people account for the majority; in terms of personnel composition, there are mainly groups of 2-7 people sexual characteristics.

(2) Motive characteristics

Self-driving tourists mainly pursue a liberalized and personalized travel space. Sightseeing and leisure vacations are the main reasons for self-driving travel. Other motivations include business travel, visiting relatives and friends, food, entertainment, adventure photography, etc.

(3) Behavioral characteristics

(1) Travel time arrangements

my country’s self-driving tourists mostly focus on weekends, May Day, National Day and During the three golden weeks of the Spring Festival, the vast majority of self-driving tours are short-distance self-driving tours that last for 1-3 days, with round-trips generally within a radius of 300 kilometers; medium- and long-distance tours that last for 3-7 days, with round-trips of 300 to 1,000 kilometers. Self-driving tours and ultra-long-distance self-driving tours that last for more than 7 days and cover a round trip of more than 1,000 kilometers account for a small proportion.

(2) The choice of tourist destinations

Subject to restrictions on traffic conditions, physical strength, economy, time, driving skills, maintenance skills, geographical knowledge and many other conditions, self-driving tours mainly include: The following four flow directions:

1. Near-regional flow. Due to the influence of many factors such as traffic conditions, travel time, consumption level and automobile technical standards, most self-driving tourists mainly travel within short distances.

2. Leisure and vacation tourist areas around the city. Local travel, especially local and peripheral travel, is a popular travel product among self-driving tourists. Many leisure resorts and "farmhouses" opened around central cities, as well as folk activities, food festivals, flower and fruit fairs, etc., are held due to their short travel time (1-2 day tour), low cost, and high novelty. One of the first choices for self-driving tourists.

3. Scenic spots. Although leisure and vacation tourism is increasingly valued by tourists, sightseeing is still the most popular tourism project at present, and scenic spots in various places are still the first choice for self-driving tourists.

4. Areas with good road access conditions. Due to the influence of car grade, performance and driving skills, road conditions are an important issue that self-driving tourists must face. Self-driving tourists have to consider road conditions as an important factor when choosing travel products.

(3) Classification of organizational forms

The organizational forms of self-driving tourism are diversified. Judging from the national self-driving tourism situation, there are mainly the following forms:

1. Self-organized self-driving travel. At present, most self-driving group outings are organized voluntarily, and most of the participants are families, relatives and friends. How to make the travel process as perfect as possible according to their own subjective wishes is a special concern for them.

2. Self-driving trips organized by travel agencies. The rise of self-driving travel has provided new business opportunities for travel agencies, and self-driving travel organized by travel agencies has also become an important form of self-driving travel. However, it is worth mentioning that travel agencies can only provide basic services such as room booking, food ordering and car maintenance for self-driving tourists, but cannot provide vehicles for tourists to drive themselves. Commercial vehicles and drivers should have specific qualifications, but travel agencies do not have this qualification.

3. Self-driving trips organized by car clubs (or other clubs under various names). At present, some car clubs also organize self-driving tours for their members, and provide members with towing, rescue and route guidance, food, accommodation, entertainment and other related services during the self-driving tour. However, since the club itself does not have the legal qualifications as a for-profit enterprise, this type of organization cannot be for profit.

3. Analysis of the Current Development Status and Problems of Self-Driving Tourism in my country

(1) Current Development Status of Self-Driving Tourism in my country

Private car ownership continues to increase . With the rapid growth of the economy and the continuous improvement of people's income levels, many urban families have crossed the economic threshold of automobile consumption and become car owners. The continuous increase in private car ownership provides prerequisites for the formation of the self-driving tourism market.

The way tourists travel has changed. Many tourists are no longer satisfied with the traditional travel method of "going here for a visit", but pay more attention to experiencing unique travel products and gaining unique travel experiences and feelings. Therefore, self-driving travel has become a new travel fashion.

The scale of the self-driving tourism market continues to expand. According to statistics, since the Spring Festival in 2004, the proportion of self-driving tourists in my country has accounted for more than 30% of the entire individual passenger market, and this number is increasing year by year. Among them, the proportion of citizens in cities such as Shenzhen, Guangzhou, and Shanghai who choose self-driving travel is as high as 60%. Self-driving tourism has become a new bright spot in the tourism market, and the market has huge room for development.

(2) Problems existing in self-driving tourism in my country

Although self-driving tourism has been around for several years and has received more attention in recent years, it is still far from being fully developed in our country. The scale and market have not yet been formed, and the current self-driving tourism is still full of roadblocks.

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