Planning of large-scale activities

Large-scale event planning article 1 1. Event background:

"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even the world. And every business and every consumer is the real protagonist of this stage. Xxxx, we will invite more brands and powerful businesses to participate and direct a carnival of quality shopping in your unique way!

In xxxx "Double 1 1", local businesses in Zhangye will also actively respond, vigorously develop local e-commerce, in order to realize the transformation from traditional industries to e-commerce, and strive to cultivate e-commerce into a new growth point of economic development in our city and even in our province, promote the export of special products, agricultural and sideline products and cultural tourism products in our city, and promote the development of industries with distinctive advantages in our city. Our city will also encourage individual industrial and commercial households and entrepreneurs to invest in the field of e-commerce, provide more jobs, and at the same time vigorously cultivate e-commerce talents to realize the re-employment of college students and unemployed people.

Zhangye Wanzhong Mall will also play an important role in xxxx's "Double 1 1". As the largest local e-commerce online shopping platform supported by Zhangye Municipal Government, Wanzhong Mall and Xiaojiucheng WiFi will fill the gap in Zhangye's local online shopping carnival and let Zhangye people truly experience the new fashion of online shopping at their doorstep.

Second, the purpose of the activity:

On the occasion of "Double 1 1", local merchants in Zhangye will take this opportunity to hold the "Double Eleven Zhangye Local Shopping Carnival" on June 1 1, featuring "super discounts", "real specials" and "free delivery".

Three. Activist:

Organizers: Zhangye Municipal Bureau of Commerce and Zhangye Municipal Bureau of Human Resources and Social Security.

Organizers: Zhangye Yanjing Electronic Commerce Co., Ltd. and Zhangye Ruijing Technology Co., Ltd..

Co-organizers: Ganzhou TV Station, Ganzhou Radio Station, Zhangye Circle, Baidu Zhangye Bar, Desert Outdoor, Horn Outdoor, etc.

Fourth, the activity time:

Opened on Xxxx 165438+ 10/01.

Verb (short for verb) Location:

Zhangye central square

Participating units of intransitive verbs:

At that time, there will be hundreds of businesses such as clothing, shoes and hats, gifts and bags, electrical appliances, digital mobile phones, local products, arts and crafts, cosmetics, furniture and building materials, and catering services.

Seven. Activities:

First, publicity

press conference

Internet propaganda, newspapers, DM advertisements

Car stickers patrol street propaganda

Second, the market momentum

Create the first e-commerce entrepreneurship incubation base in Zhangye City, and offer free e-commerce entrepreneurship training courses; Set up free stations for all training courses merchants, and provide comprehensive and thoughtful follow-up services such as professional operation guidance and technical guidance.

Eight. Activity flow:

1, preparation process

Exhibition platforms: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI, Micro xx.

Business registration time: xxxx year101October 27th 08:30:00-xxxx year11October 18:00:00.

Merchant review time: xxxx year1October 2nd18: 00-xxxx year1October 6th1kloc-0/8: 00: 00.

Activity start time: xxxx year 1 65438+1October1day 00: 00-xxxx year 1 1 day 23:59:59.

2. "Double 1 1" startup process

The host made an opening speech at 09: 30 1 65438+1October1.

Xxxx165438+1October 1 1 09:40 Bureau leaders and activists spoke.

The carnival launching ceremony was held in 165438+ 10/65438+1 0/0.

Xxxx165438+1October1day 10:40 carnival officially started.

Nine. Activities:

1, I'll send it when you come. Wanzhong Mall won a large cash prize of 654.38 million+. As long as the consumers who come to the scene scan the QR code of Wanzhong Mall, they will be given red envelopes filled with cash.

2. The discount is extremely low. On-site businesses have made a loss discount, only this day, too low to dare to think, too low to dare to think.

3. Call "Double 1 1" on your mobile phone. "Double 1 1" to work? Are you going on a business trip? Can't use the computer? It doesn't matter, there is Xiao Jiu APP. Enter "Shuang 1 1" into the mobile phone. You can also open a shop for free on your mobile phone, make free phone calls and chat for free. . . . Make money and socialize. The artifact was born, so download it quickly!

X. Activity preparation:

1, pre-publicity preparation

Internet soft articles and newspaper propaganda articles

The contents of the publicity page of the car sticker, red envelope coupons.

2. Preparation of exhibitors

After the registration, selection and evaluation, a business meeting will be held at any time.

Business meeting content: business preparation, discount finalization, mortgage broker negotiation.

Business meeting time: to be determined

3. Division of business booths

Divide the exhibition area according to the product classification of the merchants.

4. Staff preparation

5, hardware preparation

Activity venue, LED large screen, LED mobile phone screen

Audio equipment, salute, launching ceremony props

Printing of red envelopes and vouchers

Arched flag

XX booth, merchant booth

X. Safety preparation:

Zhangye municipal public security bureau he security company

Large-scale event planning 2 I. Event background:

20xx65438+February 1 is the 23rd World AIDS Day. AIDS has become a serious social problem in today's society. As contemporary college students, we are an active group in society and the main body and pillar of the future society. We have good moral quality and positive enthusiasm, and we are determined to let the unfortunate people relive the warmth of the world and let the injured people feel the care of the society again! As the future pillars of the motherland, it is necessary for us to fight AIDS, and we have the responsibility and obligation to publicize the knowledge of AIDS prevention for teachers and students, and call on college students to care for life, prevent AIDS and care for vulnerable groups. Spread health and civilization with slender red ribbon, and convey true feelings and warmth!

Second, the activity name:

"Love Red Ribbon" is a large-scale publicity activity for World AIDS Day.

Third, the theme of the event:

Stop AIDS and call for hugs; Control the spread and enjoy the sunshine.

Fourth, the activity time:

* * Year 1 65438+1October 30th-65438+February1.

Verb (short for verb) Location:

West area restaurant entrance

Organizer of intransitive verbs:

School of Politics and Management General Branch

Seven. Organizer:

Association Department of School of Political Science and Management

Eight. Co-organizer:

Photography Association, Philatelic Association

MMDS Research Association, College Students Investigation Research Association

Nine. Purpose of the activity

1, to further enhance college students' concern about AIDS.

2. Disseminate AIDS knowledge.

3. Enhance youth's sense of social responsibility and guide correct values.

4. Call for more people to pay attention to social vulnerable groups through this activity.

X. Activity preparation

1. Planning stage: formation and review of activity plan.

2. Invite school hospitals or other medical institutions to cooperate.

3. Material procurement: procurement-related activities.

4. Publicity stage: design and post posters, make exhibition boards, prepare banners for fixed-point hanging, and contact the school society, the school student press corps, the school radio station, Nanyang Daily reporters, etc.

XI。 Activity flow

1. the first stage: the college students' investigation and research association will organize relevant investigation activities at the entrance of the east and west areas. ()

2. The second stage: the four associations cooperated to produce three exhibition boards, and the College Student Investigation and Research Association displayed the previous survey results in the form of exhibition boards; The philatelic association and the photography association jointly produced a photo exhibition board with stamps and photos related to AIDS; MMDS Research Association has produced exhibition boards on AIDS knowledge and its prevention and treatment, as well as national policies and measures on AIDS prevention and treatment. On the day of the event, the four associations will publicize the knowledge of AIDS prevention by explaining publicity, collecting signatures and giving away red ribbons.

3. The third stage: broadcast TV promos about AIDS for students and invite relevant personnel to explain.

Twelve. Matters needing attention

1, contact all departments inside and outside the school to increase publicity.

2. Someone should take photos during the whole activity;

3. Press releases after the event should be written and published in time to expand the influence of the event;

4. Pay attention to the proper arrangement of personnel during the activity. Due to the large amount of activities, we must pay attention to order and order at the scene.

5. All personnel should wear work permits and work caps, and pay attention to maintaining order at the scene.

Photography society

* * Year165438+1October 25th.

Summary of large-scale campus activities of "Love Red Ribbon" World AIDS Day 65438+February 1 Starting at 4 pm, the Photography Association, MMDS Association, College Students' Investigation and Research Association and Philatelic Association held a large-scale signature publicity activity of "Love Red Ribbon" at the entrance of the Chinese restaurant in our school to pay attention to AIDS patients.

Members of Photography Association, MMDS Association, College Students' Investigation and Research Association and Philatelic Association presented red ribbons to the signers. College students actively participate in learning AIDS knowledge, stay away from AIDS, face up to AIDS, pay a love for them, send a care, publicize as much as possible, let more people know about AIDS, understand AIDS patients, join hands, care for each other and enjoy life.

With the theme of "Curbing AIDS and Fulfilling the Promise", this activity publicized and popularized the knowledge about AIDS and mobilized campus students to join the action of "resisting AIDS". During the activity, some members distributed relevant leaflets to college students, invited them to sign banners to express their determination to prevent AIDS, and distributed red ribbons to students who signed them. The activity lasts from 4 pm to 6 pm. The whole activity attracted more than 800 students and distributed more than 500 red ribbons. At noon on February 2, 65438, it was strongly praised and publicized by the radio station, which made the activity more influential and effectively promoted the publicity and popularization of AIDS knowledge.

The disadvantage of this activity is that for some reasons, the activity was changed to the afternoon, so some members failed to arrive at the signing site, so we will pay attention to it next time.

Photography society

Large-scale event planning 3 I. Purpose of the event:

Enrich the cultural life of Vanke community owners

Enhance the customer's living experience, guide a healthy and civilized living atmosphere, enhance neighborhood care, consolidate and expand the influence of Vanke's community cultural brand, and cooperate with the group to hold the seventh "Vanke Community Happy Family Festival" in 20xx.

2. Activity time: September 20xx 19 (unified opening) to 10 year 10 month1.

Three. Location: City Garden, Xingyuan, Qingqing Home and Xishan Courtyard.

Four Seasons Flower City, East Embankment, Zitai Home, Holiday Scenery, Jinyang

Four. Theme: "Happy Family" —— The 7th Happy Family Festival in Vanke Community

Verb (abbreviation of verb) activity form:

On the occasion of the 60th anniversary of the founding of New China, with the theme of "Happy Home", patriotic activities were carried out in the community through competitions such as painting, photography, essay writing and calligraphy, offering good wishes to the motherland, and at the same time conveying the aspiration that "a beautiful home needs our joint creation" to the owners, so that the owners can first care for our community and jointly create a happy home under the influence of patriotism. ? A happiness lecture focusing on improving the quality of life and increasing the happiness index of owners. Family mobilization for the purpose of increasing childlike innocence and interest and improving family happiness.

Open-air viewing activities focusing on revisiting history and enhancing patriotic feelings. ? Autumn picking activities focusing on feeling nature and experiencing labor pleasure.

Golf experience activities focusing on enjoying fashionable sports and cultivating elegant taste. ? A community flea market dedicated to promoting neighborhood communication and maintaining and increasing value. The Mid-Autumn Festival buffet is mainly to appreciate traditional festivals and enhance neighborhood friendship. Remarks:

(1) With the approaching of the 60th anniversary celebration of the motherland, local public security organs have strengthened their control over assemblies, and all activities with more than 35 people need to apply to the local police station.

(2) Affected by H 1N 1 Influenza, all districts and counties in Beijing issued the Emergency Notice on Further Strengthening the Control of Group Activities, making it clear that all groups with more than 2 0 participants are group activities.

(3) In view of the above situation, this activity will be limited in form.

Sixth, specific planning.

1, unified publicity form requirements of the company: pre-publicity:

(1) Post public notices at the customer service front desk, the clubhouse front desk and the public information column in each park.

(2) The publicity backboard shall be made in the main venue of the opening ceremony of each park and kept until the end of the closing ceremony.

(3) key customers are invited by telephone, and the front desk staff publicizes them to customers.

After publicity:

(1) Social level: The company communicated with China Property Management magazine and reported the 7th Happy Family Festival in Vanke Community to expand the social influence of this event. (2) Customer level:

After each activity, the whole activity (words+pictures) will be made into exhibition boards and publicized in the park.

In the theme activity of "Living in Vanke", it was published in the form of a special issue.

2. Activity requirements:

Activity1(65438 September 2009):

Activity content: Opening ceremony: 100-meter scroll to welcome the National Day Specific requirements:

(1) Organize the owners to paint on a 60-meter scroll to express their wishes and feelings for the motherland and convey the owners' perception of a happy life in the community.

(2) The venue layout should include backboard, main venue, audio and microphone. Theme background music (me and my motherland, today is your birthday, singing about my motherland, I love you, China) sets off the atmosphere.

Activity 2 (September1September-June 65438+1October 1 1)

Activities: Taking the 60th anniversary of the National Day as an opportunity, a series of activities such as painting, photography, calligraphy and essay competition were held in Beijing Vanke Community.

Specific requirements: On the occasion of the 60th anniversary of the National Day, all projects should mobilize owners to actively participate in a series of activities, guide owners to perceive a happy life in the community, and jointly build a harmonious park.

Activity 3 (September 26th): Make different types of activities according to the characteristics of each project:

(1) Watch open-air movies (patriotic movies and movies dating back to happy times) during the four seasons holiday.

(2) According to customers' love and demand for going out for picking, combined with the geographical location and existing resources of each project, Chenghua, Xingyuan, Qingqing, Xishan, Dongdi and Jinyang organized owners to go to Pinggu and Organic Farm for "autumn picking", and added the element of "happiness is around" while organizing owners to go out for picking.

(3) Zitai organized a food DIY activity to let the owners personally experience DIY food interactive activities such as baking bread and making small noodles.

Activity 4 (September 30th-June 5438+1October 3rd): According to the characteristics of each project, make different activity type plans.

Activity 5: Closing Ceremony (65438+1October 8-65438+1October1). According to the characteristics of each project, make different activity type plans.

Seven. Effect evaluation

Submit the summary of individual activities within 3 days after the end of the activity, and submit the summary of overall activities before June 10/4.

Eight, service center activity planning

Beijing Vanke Property Service Co., Ltd.

20xx August 28th

In order to enrich students' campus cultural life and promote quality education in colleges and universities. Entrepreneurship and Employment Association of our college will hold entrepreneurship in April and May to challenge the future? "Challenge Cup" College Students' Entrepreneurship Design Competition, through this competition, in order to let more college students have the space to enrich themselves and show themselves, and let more students know about entrepreneurship, participate in entrepreneurship and realize entrepreneurship, we aim to cultivate innovative consciousness, enhance entrepreneurial ability, enhance the entrepreneurial competitiveness of students in our college and enrich campus culture. At the same time, establish a good corporate brand image for your company in the activity; Let your brand leave an impression full of humanistic care in the minds of our students and expand the intangible assets of enterprises in colleges and universities; Let college students have further "close contact" with your company's products; Let college students better understand society and integrate into society faster. We are confident and capable of making this event a complete success! Let the leaders be satisfied!

Preferential points sponsored by your company

This is a well-planned contest, which will surely attract the attention of all teachers and students and get their attention. Help your company to enhance its brand image and expand its influence in the campus market; This competition has a wide range of influences, a long duration, a lot of student groups' participation, and great publicity for the preliminary work. It must be worthwhile for your enthusiastic unified company.

(a) Advantages of investing in university activities:

Compared with TV and newspapers, sponsored advertisements are closer to students' real life, more vivid and cheaper.

2. Students' consumption demand is great. As long as your products are of good quality, reasonable price and beautiful style, our publicity will definitely help you better explore the campus market.

3. Convenient application channels. Merchants must apply for publicity in colleges and universities, and the process is cumbersome. () Lenovo will reduce a lot of unnecessary troubles and save time and effort.

4. College Students' Entrepreneurship and Employment Association is a college-level student group with abundant human resources, and we will devote as much manpower as possible to make comprehensive publicity for you.

(B): Campus market analysis:

1. Campus website and broadcasting: Campus website and broadcasting have gradually become a highlight of our campus informatization. During the event, we will use the campus website and radio to advertise for sponsors.

2. Banners: Banners will be hung on the venue during the competition, which will be clear at a glance and last for a long time until the end of the competition.

3. Poster publicity: The campus poster column is the most concentrated place for students. Posting large posters in the early stage of the competition is passionate, energetic, fresh and elegant, which can ensure the publicity of related activities and reflect the interests of sponsors.

5. Promotion of prizes and gifts: On the gifts and prizes provided for the event, you can mark the sponsor's information or print the sponsor's product logo to improve the sponsor's popularity.

6. Guest speeches and on-site thanks: During the event, we invited sponsors to the site to express their thanks to the merchants at the award ceremony, which improved the status of the products in the eyes of the students.

7. Curtain publicity: The curtain will be a highlight of the competition. While watching the game, students will also pay attention to the curtain, and we will provide sponsorship publicity for sponsors.

Return details:

(1) Visual presentation:

1. The exclusive sponsor has the naming right of the event.

2. Your company's slogan or product logo can be printed on the back of the lottery number plate issued by the audience when they enter the stadium.

3. Company leaders or representatives can draw prizes or award prizes for the winning audience.

(2) Physical display:

1. The company can print its own logo on the items or prizes provided, or use its own products.

2. Product promotion or product promotion can be appropriately added in the competition.

(3) Auditory presentation:

1, we can adapt the company's existing product advertising language, integrate it into the host's words, and run it through the staff of the association to make it widely circulated on campus.

2. You can change the lyrics according to the characteristics of the product or homophonic, and carry out publicity.

(4) Follow-up publicity:

1. After negotiation between both parties, your company will provide cultural shirts with the company logo for free, and organize members to wear them collectively in the next large-scale activities of our Association to promote the company.

2. In the next large-scale activities, the company name will be mentioned in the activity logo.

Sponsorship mode

1, and the activity funds shall be borne by the host company. You can also sign a cooperation agreement with your company to reach an understanding and help your company complete a certain business. )

2. Sponsors color-code banners, popular posters, contestants' guides and exhibition boards. Advertisements, leaflets and on-site gifts can be provided by the sponsor company (if the sponsor slogan is printed, the related expenses are not included in the activity budget). Any publicity language can only be used after consultation between both parties.

3. In order to publicize the sponsor's product image and service purpose, the company can also participate in the preparation of the whole event, and there can be company publicity content in the planning process.

4. Sponsors can send company employees to participate in the on-site arrangement of association activities (they can wear any suitable clothing representing the company logo or with company publicity content).

5. Sponsoring companies can also unify clothing accessories for the service personnel of our activities.

6. If the organizer has other requirements, please contact the person in charge of the association activities.

Advantages of sponsors' cooperation with us

(1) Colleges and universities are a huge market, and college students have absolute autonomy in consumption. By sponsoring university activities, they can get the greatest publicity at the least cost and cultivate the most potential customers.

(2) It can publicize the enterprise itself and reflect the social responsibility of the merchants. Based on the starting point of helping universities organize campus activities to solve problems, enterprises can fully reflect their sense of public welfare and win the recognition of their brand public welfare from the society.

(3) We can gain vitality and find new ideas from college students, and it can also be used as an important way for enterprises to select talents.