What is the income of travel agencies in the second half of the year?

In 2008, all major travel agencies in China felt that winter was still going on. Although the domestic tourism industry has recovered more than half, the number of people traveling with groups has dropped sharply. Everyone likes go on road trip and free travel, and doesn't want to travel with a group. The profits of travel agencies have fallen sharply.

Just after the National Day, Ms. Zhang plans to travel at the wrong peak. "My teacher and I took 15 days of annual leave this year, which is useless. We are usually very busy at work and have no time to make strategies. Now I have time to take a vacation, but I don't even have a direction, let alone how to play. If someone can give us ideas and provide some solutions to help us customize our itinerary. "

There are also many heads of travel agencies who are very confused. In the past National Day Golden Week, although according to statistics, the number of tourists was close to 80% before the epidemic, the travel agency did not get much share.

"We have a lot of tourism resources, but during the long vacation, because most tourists choose to travel freely in Zhou Bianyou or China, there are few group tourists."

In fact, most travel agencies can "fix" Ms. Zhang's confusion in one stop at a low cost. You can enjoy an exclusive trip by paying an extra 5% of the travel expenses.

637 million travel agencies didn't get a piece of the action.

At the beginning of September, Ms. Jiang, a citizen of Hangzhou, made an appointment to visit Populus euphratica in Ejina Banner. "Children have studied Populus euphratica in Chinese textbooks, and we want to take her to see it. However, near the holiday, in order to prevent the epidemic, we still gave up the plan to travel out of the province and changed to drive in the province after leaving the group. "

According to the data of the Ministry of Culture and Tourism, during the National Day Golden Week this year, the country received 637 million domestic tourists, up 79.0% year-on-year. According to the statistics of Zhejiang Province, during the eight-day National Day holiday, * * * received 54,456,438+million tourists, up 80.5% year-on-year.

"Although many people travel during the small holiday, go on road trip and free travel account for a large proportion. The business of homestays and farmhouses around Zhejiang Province is booming, and some brand hotels have recovered quickly, but there are still few group tours.

Several of our travel agencies have collected data privately, and among all travelers, group tourists are almost negligible. There are indications that after entering the stable epidemic period, the traditional mode of group tour will change and the transformation of travel agencies is imminent.

Customized travel may be a promotion opportunity.

"Although this year's environment has affected the development of the entire tourism industry, I am still very optimistic about the future market." Li Jing is the head of Happy Mail Company. She only set foot in the tourism industry in 2006, but she didn't expect to encounter an epidemic soon after entering the industry.

Li Jing is optimistic about the tourism market. She's really not bragging. "None of the company's 18 partners offered to leave. At the same time, I am also paying attention to some outstanding sales talents who have left the travel agency. They have rich experience. I plan to set up a new department, and once the tourism industry is fully restored, I can start working. "

Li Jing's confidence lies in keeping close contact with customers. During the epidemic, she also closed down and sold fast food. Now she has integrated all her employees into this community. "In the past, we were wholesalers and hardly contacted first-line tourists. Now we know that everyone's travel needs are strong, but they are different.

Services for the elderly, parents and children, high-end or teams are really varied. But as long as you plan well, there is still a market. "

Some well-known travel agencies in Hangzhou have also begun to contact enterprises and institutions, bidding meetings and unit treatment and recuperation projects. "Although customized tours have been promoted many years ago, there are not many people who really pay for them, whether they are facing enterprises, institutions or individuals.

After the epidemic entered a stable period, some high-end guests who were only interested in outbound travel in previous years began to pay attention to the domestic market, and some enterprises and institutions also had similar needs, which may really be an opportunity to promote customized tours. "

If you pay an extra 5%~ 10% service fee, you can walk away.

After the outbreak, outbound travel was restricted, but the demand for citizens' travel did not decrease.

"The demand for group travel will not disappear.

The person in charge of a large travel agency in Hang Cheng said that in fact, people like Ms. Zhang Can go through the customization department of a regular travel agency or directly contact customer service such as Ctrip. She can not only customize the itinerary, but also deliver the car to the door at any time, providing self-driving service in the middle. She can book every main meal and change it at any time. The person in charge of the travel agency said that the customized service fee is not expensive, which is basically 5%~ 10% of the total travel cost.

In response to this phenomenon, Fu, a professor at Zhejiang Tourism Vocational College, said: The epidemic has indeed given tourists an opportunity to innovate and improve themselves. The market space of traditional running volume and group tour mode is shrinking day by day, replaced by more personalized and refined tourism products.

With the diversification of tourists' needs, more and more people will pay attention to exclusive customized travel services. Not expensive, it is a product that can meet the needs of guests. However, it will take some time for customized tourism products to be widely recognized, and it also needs market polishing.