Development and management of special tourism

Special tourism is a new tourism model and a new tourism product developed correspondingly, which corresponds to traditional tourism and conventional tourism such as sightseeing, vacation and business tourism, adapts to market demand and satisfies tourists' special preferences. Characteristic tourism pays attention to individuality, strong purpose and participation. Its continuous tourism spans a long time, its destination has obvious complexity characteristics, and the environment it relies on has strong primitiveness, naturalness and ecology.

Second, the product type

1. Non-competitive sports. Go on road trip: Ordinary cars, off-road vehicles, recreational vehicles, motorcycles, recreational vehicles, etc. Outdoor activities: skiing, rafting, sand skiing, grass skiing, rock climbing, horseback riding, hiking, outdoor survival, outdoor development, outdoor cycling, mountain biking, extreme activities, hot air balloon, high-altitude gliding, hunting, etc. Water sports: water skiing, windsurfing, kayaking, motorboat surfing, sea skydiving, sea fishing, etc.

2. Take risks. Mountain climbing adventure, desert adventure, forest adventure, canyon adventure, cave adventure, etc.

3. Investigation and observation categories. Such as bird watching and snake watching; Submarine underwater sightseeing, diving to see underwater creatures, etc. ; Scientific research tours such as cultural relics and historical sites, natural geography such as glaciers, cultural and historical landscapes, academic investigations, and grading of characteristic cultures.

4. others. For example, study tour, medical rehabilitation, religious tour, photography tour, sketch tour, border tour, cross-border tour and so on.

Third, development and management.

1. Principles of special tourism development

In the development of characteristic tourism, the content planning is characteristic, the function planning has the function of attracting services, and the spatial planning emphasizes the region, so the unique novelty of the tourist object can be combined with the particularity of the tourism mode.

The development of characteristic tourism in different regions depends on the corresponding characteristic tourism resources in this region. For example, Xinjiang has many special tourism resources, such as Muztag Iceberg, Taklimakan Desert, Tarim River, Lop Nur, Luntai Populus euphratica Reserve, and Qizil Thousand Buddha Cave in Kuqa. According to its unique physical and geographical characteristics and ecosystem, regional coordination, overall planning and resource integration are carried out. Through participation with experts in history, geography, sports, humanities and other fields, we have repeatedly demonstrated the launch of famous mountain climbing, desert exploration, Silk Road traceability, glacier investigation, cultural archaeology and other special tourist routes. Let special tourism consumers satisfy their own preferences to the greatest extent while experiencing the rough, magnificent, strange and mysterious nature of Xinjiang.

2. Special tourism implementation operation

The environment, tourism activities and related conditions of special tourism are different from those of conventional tourism, so it is more difficult and involves more aspects than conventional tourism in practice.

In special travel activities, safety is the primary consideration. In the process of experiencing characteristic tourism, you will encounter various unexpected factors. Therefore, when designing the line and implementing the operation, we should try our best to avoid the foreseeable risks and control the risks to a minimum.

Special tourism is usually a comprehensive product composed of several special tourist spots and special geographical units through lines. The coordination of organization and management and the connection of business operation between scenic spots all need a high level. Many projects and routes in special tourism, especially those about exploration, are arranged in alpine valleys, grassland lakes and desert Gobi areas with difficult natural environment, unsatisfactory transportation and communication conditions and accommodation conditions. Some supporting services and facilities can't keep up, and there are inevitably many unpredictable factors. This requires grasping all links in the implementation of special tourism organization, preparing corresponding emergency measures and means, carefully analyzing all details of the itinerary in advance, and strictly controlling the implementation.

In order to ensure the smooth progress of special tourism activities, with the continuous practice of special tourism activities, we should gradually create conditions for standardized, procedural and standardized management of special tourism activities, and gradually reduce the interference of human factors and random factors. In this way, under the premise of ensuring the safety of special tourists, it can not only meet the risks contained in the tourist experience projects and routes to the maximum extent, but also provide complete services in reception, tour guide, positioning and rescue, so that special tourists can get satisfactory services.

3. Specialized marketization of special tourism management

Special tourism is different from conventional tourism reception, which is more difficult, more demanding and more specialized in operating rules and methods, which requires special tourism operators to have rich knowledge, experience and skills related to special tourism. The primary task of enterprises engaged in special tourism is to cultivate and own a multi-level and multi-professional talent team, with rich knowledge of natural history, hard work, strong sense of national security, familiarity with folk customs, strict implementation of ethnic policies, and interest in the management of special tourism.

Fourth, the significance of development.

1。 Enrich the types of tourism products. According to the development law of international tourism, it generally follows the product series process of deepening development from sightseeing to holiday tourism to special tourism. At present, mountain climbing, rafting, skiing, self-driving cross-country, adventure, hunting and other special tourism products have matured, and new special tourism products are still emerging, greatly enriching China's tourism product series.

2。 Guide the development of tourism. Special tourism especially emphasizes giving full play to the initiative, dominance, participation, strong presence and direct experience of tourists in the process of sports, and belongs to consumer products. In addition, characteristic tourism reflects the consumption tendency and potential demand of modern tourists, and the basic ideas and ideas of its organization mode and operation form have reference value and demonstration and guidance function in organizing conventional tourism products.

3。 And bring considerable economic and social benefits. Although the initial investment cost of special tourism is high, its exclusiveness and intrinsic value determine that it is a high value-added tourism product, which can bring high returns to operators and developers. Developing characteristic tourism products is not only an effective means for characteristic tourism organizers to participate in competition, but also an effective means to improve the overall level of tourism consumption and stimulate the growth of foreign exchange income of national tourism. The exclusive degree of products is much higher than that of conventional tourism products, which will become one of the reasons why characteristic tourism is in the ascendant.

Verb (abbreviation of verb) Problems and Suggestions

Special tourism, because of its own characteristics, determines the complexity of development. Operators have to face all kinds of contradictions directly in the process of developing characteristic tourism products, and need the support and help of transportation, military, customs, diplomacy, religion, culture and even some specific natural persons. How to use systems or policies to provide convenient conditions for operators, form a standardized operation mechanism and reduce unnecessary consumption and obstacles can not be achieved only by the spontaneous behavior of market organizations and operators, but also by the guidance or help of tourism administrative departments to solve the contradictions and difficulties encountered in the development of characteristic tourism.

In addition, to develop characteristic tourism nationwide, the state should make overall planning and guidance in layout, divide regional priorities, avoid over-exploitation or idleness of characteristic tourism resources, and prevent disorderly competition among characteristic tourism operators. After all, special tourism is a new thing, and it is still relatively weak in all aspects. It needs the guidance of the government, the coordination of various interests and the support of relevant departments to achieve healthy and sustainable development.