Traditional Culture Encyclopedia - Tourist attractions - What is the daily work of a tourism promoter?
What is the daily work of a tourism promoter?
(1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique selling proposition extraction, creative strategy formulation, overall operational step planning, investment and expectation setting.
(2) Marketing website: website structure, visual style, website columns, page layout, website functions, keyword planning, website SEO, design and development.
(3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.
(4) Integrated communication promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft article marketing, video marketing, event marketing, public relations activities and other viral communication Way.
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