The behavior of tourists tends to be "localized"

Due to the rapid improvement of China's comprehensive national strength and the income level of urban and rural residents, China's tourism industry has grown rapidly, so the era of mass tourism has entered. Respondents said that now, tourists' behavior has increasingly shown the characteristics of "localization".

The "localized" tourism behavior reflects the changes of tourists' travel behavior decision-making. The current development trend can be divided into two dimensions. First of all, the content that tourists choose to visit in their itinerary is consistent with that of local residents. In recent years, the consumption direction of domestic tourists in the process of tourism has changed obviously. More and more people flock to parks, playgrounds and more public and open spaces.

For example, in Nanjing, Meituan published a set of data. Compared with previous years, in the list of scenic spots searched by foreign tourists in Nanjing this year, the number of scenic spots searched by local representatives such as Laodongmen and Yinxing Lake Paradise has increased significantly. As far as tourists' search psychology is concerned, when a foreign traveler can attract them, the scenic spots are already consistent with the local residents. A set of red punch card data released by an institution in Beijing shows that in addition to traditional scenic spots, tourists also like to search for non-traditional tourism activities chosen by local people.

Tourists began to choose leisure places and more open public spaces like local residents. Under the infiltration of "slow-paced" life concept and slow-paced lifestyle, the tourism concept of "Karl Honnore" has been accepted by more and more tourists. Many tourists even forget their tourist status and integrate into local life for a long time. The data shows that in recent years, cinemas and bars with local characteristics are the main places for foreign tourists to spend.

The behavior of "localized" tourists is influenced by many factors. In the early stage of tourism development, tourism is an activity of a few people because of the imperfect supporting measures of the market system, so it is very different from the current tourism situation. At that time, tourists enjoyed customized travel services. However, with the gradual improvement of social and economic level, the proportion of residents' tourism consumption is increasing, the choices are more diversified, and the distance from local life is getting closer and closer.

With the improvement and development of traffic conditions, tourists have more and more choices in go on road trip, which reduces travel obstacles. Bicycle enjoyment and online taxi calling increase the convenience of travel. Therefore, it also makes the localization of tourists' behavior more and more smooth.

In order to better adapt to the "localized" tourist behavior, local governments should also invest more energy to improve public services. Let tourists feel a warmer localized atmosphere, constantly innovate tourism products and introduce more boutique content.