Investigation and thinking on strengthening the development of tourism

Investigation and thinking on strengthening the development of tourism

First, enhance the awareness of opportunities and update the development concept.

Tourism is the leading industry that best conforms to the construction of "two-oriented society". The construction of "two-oriented society" in urban agglomeration is a great strategic opportunity for the development of tourism, and vigorously developing tourism is an important starting point for the construction of "two-oriented society". Strive to gradually develop * *, an industrial city, into a new science and technology city, an ecological city and a business garden city. Adhere to the concept of "big tourism, excellent development and big industry" in the development of tourism industry, integrate new tourism development concepts such as strengthening market players and urban marketing into industrial development planning, and truly promote the great development of tourism industry with international vision and strategic thinking.

Second, strengthen government leadership and accelerate development.

Implementing the government-led tourism development strategy is the successful experience of the rapid rise of many emerging tourist cities in China. Our city is an industrial city, but the innate advantages and basic conditions for developing tourism are relatively good. As the railway hub in the south of China, the highways extend in all directions, the aviation is convenient and the tourist accessibility is strong. * * Rich in resources and high in taste. According to the present situation of tourism development in our city, we will vigorously promote the government-led tourism development strategy. Implement the supporting policies put forward in the Implementation Opinions of the Municipal Party Committee and the Municipal Government on Further Accelerating the Development of the Tourism Industry, strengthen the policy drive and capital investment of the tourism industry in our city, and give full play to the leading role of the government in tourism planning, cultivating the main body of the tourism market, building the tourism industry chain, marketing the image of the city, and cultivating the tourism talent team. By vigorously developing tourism, we will promote the process of building a scientific and technological new city and an ecological new city in our city.

Third, deepen product construction and promote industrial upgrading.

In view of the backward construction of tourism infrastructure in our city and the lack of attractive major tourism products and commodities, we should seize the moderately loose fiscal and monetary policies implemented by the state, expand domestic demand, and selectively increase the construction of tourism infrastructure and tourism products.

It is necessary to focus on improving and upgrading the tourism infrastructure and related supporting service functions of Yandiling, Taoyuan Cave, Jiubujiang Scenic Area and Dajinghu Tourist Area, improve the quality of these four relatively mature scenic spots, accelerate the upgrading process of scenic spots with the goal of creating national tourist areas, create tourism products with great driving effect, and enhance the attractiveness of tourism products in our city.

Create a leisure and entertainment area of * * urban agglomeration with * * city as the leader and * * county and Liling city as the two wings. Accelerate the development and upgrading of tourism products in * * county and Liling city, and improve the service functions of shopping, leisure, entertainment, catering, exhibition and so on in * * city. Fully tap the poems and songs left by poets such as Du Fu in * *, and build cultural corridors and pavilions with * * characteristics in Xiangjiang Scenic Area. Take religious tourism, popular science tourism, ecological leisure tourism such as Kongling Temple and Zifu Temple, and college cultural tourism, landscape tourism and industrial tourism in Liling City as the attraction points, and take the largest clothing distribution center in Central China with absolutely superior location, traffic conditions and reasonable facilities in the urban area of * * to gather nuclear energy for tourists, so as to create a leisure and entertainment area of * * urban agglomeration with strong agglomeration ability, great difference from Changtan tourism products and long industrial chain.

Invite international brand tourism planning companies to plan and package adventure tourism projects in Yandiling and Shennonggu for overseas tourism market.

Make full use of the opportunity of the transformation of industrial enterprises with high energy consumption and high pollution in the construction of two-oriented society, and develop abandoned industrial production sites into personalized amusement parks with narrow-gauge trains as the means of transportation in scenic spots.

Innovate the development mode of red tourism, introduce red adventure projects, combine red cultural fashion adventure projects with green eco-tourism, and package and build red tourist attractions (spots) such as Chaling Workers, Peasants and Soldiers Regime Memorial Hall, Red Army Slogan Museum and Wanshou Palace. , to create a red tourism boutique line running through 106 national highway.

Fourth, strengthen marketing and build a tourist destination.

* * Having international tourism resources but failing to build international tourism products, having absolute location and transportation advantages but failing to become a distribution center of Hunan tourism, and having rich landscape resources with cultural connotations but failing to become an ecological leisure tourism destination, mainly due to the lack of tourism marketing. * * Tourism urgently needs government-led tourism city image marketing, and it is urgent to innovate tourism marketing mode, increase tourism marketing efforts, and shape a complete tourism destination image. It is necessary to strengthen cooperation with powerful media, strengthen regional cooperation, take the initiative to dock mature tourist routes in Changsha, Xiangtan and Hengyang, and borrow boats to go out to sea. And Changsha, Xiangtan bundled marketing, * * * to create a * * tourist destination. We will continue to hold festivals with far-reaching influence, such as Yandi Mausoleum public sacrifice and costume culture festival, so as to improve the popularity and reputation of * * tourism. In the reconstruction of the old city of Hexi and the beautification, greening and lighting projects of the city, we should pay attention to adding regional cultural elements and symbolic symbols such as Yan Di and Kongling 'an near the * * railway station to create the atmosphere of an excellent tourist city in China.

At the same time, to realize the leap-forward development of tourism, we must integrate resources around the six major elements of tourism, build a complete tourism industry chain, expand the industrial scale and improve the level of tourism industrialization.

;