What are the basic principles of tourism professional ethics?

Professional ethics is a moral principle and norm that people should follow in their professional activities.

Tourism professional ethics refers to the moral norms that tourism professionals follow in their tourism professional activities and adapt to their specific professional activities, as well as the moral concepts, moral sentiments and moral qualities formed.

Tour guide ethics is formed and developed with the development of tourism. In the long-term tourism practice, people have summed up, summarized and refined many norms to regulate the relationship between people in tour guide activities, such as "customer first, service first", "honesty first" and "smiling service".

Its characteristics are: progressive times, lofty purpose, high consciousness and extensive practice.