Airbnb released the Travel Trend Report 222, and 73% of the respondents have winter travel plans.

221 is drawing to a close, and 222 makes everyone full of expectations. Recently, Airbnb Airbnb launched the "Together, Better" annual closing online sharing meeting, and released the "Travel Trend Report 222" (hereinafter referred to as the "Report"). Airbnb interprets the three major travel trends in the coming year-"integration of ice, snow and sports", "flexible travel at will" and "looking forward to the return of outbound travel". At the same time, according to the Report jointly released by Airbnb and data insight brand consulting company Kaidu, 85% of the respondents said that local sporadic epidemics have little impact on the tourism plan for the next year, and people are full of confidence in the prevention and control of domestic epidemics.

Four-season snow and ice wandering fever

With the coming of winter, winter travel has gradually become a hot topic for people.

The cold winter can't stop people from traveling, and the trend of "integration of sports and travel" extends from midsummer to late winter. According to the Report, people travel mainly in short and medium distances, but the average travel time is more than one week. The data shows that 73% of the respondents have travel plans in winter, and 84% of the respondents choose to travel to a shorter destination. At the same time, 9% of the respondents plan to travel for 4-13 days in winter, with an average planned travel time of 7.5 days.

At the same time, the Beijing Winter Olympics is coming, and more people are "walking on the ice and snow". Gathering together to watch games and participate in ice and snow sports will become popular travel items in this period. According to Airbnb data, 47% of the respondents said that they "have never tried ice and snow sports but want to try it this year". Judging from the ice and snow sports that people want to try most this winter, skiing ranks first, followed by skating and sledding.

Playing with the baby in the snow is also the main scene this winter. According to the Report, 42% of the respondents will travel with their children in winter. Not only that, Generation Z in first-tier cities prefers "one person walking", and 18% of Generation Z (aged 18-25) plan to travel alone in winter, among which 6% of the respondents are from first-tier cities.

In addition, in terms of destinations, the popularity of head ice and snow sports destinations such as Zhangjiakou, Hebei Province and Jilin City, Jilin Province has soared, and quality ice and snow housing is hard to find. The Report also shows that 7% of the snow sports "Xiaobai" will choose snow resorts around the city, while 81% of the snow sports PRO will choose long-distance professional snow resorts. Moreover, 76% of the respondents plan to spend more than 3 yuan per night on average, and "cleanliness" has become the main factor for people to consider when choosing winter accommodation.

Minority destinations are more popular

Since the change of epidemic situation this year, the tourism market has been fluctuating continuously, but tourists and tourism enterprises are also making plans and changing the way of traveling in the past.

According to the Report, 58% of travelers will be more flexible in making travel plans. It seems that this kind of trip without preparation in advance will be more "fragrant". Airbnb data also shows that 28% of the respondents will only plan their travel itinerary within one month before departure, and 26% of the respondents choose to travel without a plan.

Not only have the travel plans changed, but many tourists have also "updated" their favorite travel destinations. According to the "Report", compared with before the epidemic, 56% of tourists choose to avoid the flow of people and travel to destinations with small crowds or people. Another 28% tourists will decide their destination according to their unique accommodation (such as tree house/boat house). It is worth mentioning that there will be 22% travelers who have no specific tourist destination and tend to "see while walking". The change of epidemic situation has brought a great impact on the tourism industry. However, the constant change of epidemic situation of every traveler and tourism enterprise < P > is forcing all tourism enterprises to be ready to change their plans at any time. With the blessing of scientific and technological innovation, tourism enterprises also provide tourists with more flexible travel modes. Airbnb platform empowers this demand through continuous product innovation, and publishes high-quality products such as Airbnb B list and boutique holiday B&B, which meets people's strong demand for high-quality holiday experience in the era of flexible travel, and 52% of people will choose to "visit the platform" for inspiration when there is no clear travel plan.

Looking forward to the breaking moment in 222

"Looking forward to 222, I believe it will be a breaking year. Airbnb will actively embrace the change and iteration of travel, and continue to lead product innovation with its flexible and highly adaptable business model, bringing more unique travel experiences to millennials in China. " Kong Zhiqiu, vice president and head of market and growth of Airbnb China, said.

With the gradual liberalization of cross-border travel policy, the confidence of outbound travel will be further restored. According to the Report, 45% of the respondents have confidence in the recovery of outbound travel in 222. At the same time, 68% of the respondents plan to travel abroad within six months after the policy is liberalized, and among them, 32% of the respondents plan to travel abroad within three months after the policy is liberalized. It can be seen that after the policy is liberalized, people will be eager to embark on the journey.

On the other hand, from the perspective of outbound travel destinations, Japan, South Korea, Thailand and other Asian countries and regions have become popular destinations for the first outbound travel. At the same time, 47% of the outbound respondents consider staying in a homestay/short rent apartment/family hotel. "The authenticity of the property is guaranteed", "the property has health and epidemic prevention and disinfection measures" and "personal and property safety is guaranteed" have also become the services that overseas travelers most hope to provide on the B&B platform after the epidemic.

Airbnb is also preparing for next year. Previously, Airbnb's financial report for the third quarter of 221 showed that Airbnb's revenue in this quarter hit a record high in the company's history, reaching 2.2 billion US dollars, an increase of 36% compared with the same period in 219 before the epidemic; The net profit reached US$ 834 million, up 28% year-on-year, setting the highest single-season profit in history. At the same time, on the supply side, the landlord's income reached a record $12.8 billion this quarter, and the number of active houses and experiences continued to grow.

According to the insiders, with the steady progress of global vaccination and the gradual liberalization of travel restrictions, not only Airbnb's performance will continue to improve, but the whole tourism industry will spend the cold winter, and inbound and outbound travel will soon embrace "spring".