How can global tourism governance create a new page?

Taleb Rifai, Secretary-General of the United Nations World Tourism Organization, said that tourism development cannot rely solely on the government. As a policy maker, a market regulator, and a protector of tourists, the government has an indispensable role. missing important role. The United Nations World Tourism Organization has established close ties with governments over the years and is committed to improving the status of the tourism industry. However, to stimulate market vitality and meet tourist needs, we must also better integrate the power of the tourism industry. It is for this reason that the World Tourism Alliance came into being.

The World Tourism Alliance brings together the elites of the global tourism industry, unites many national tourism associations, important tourism enterprises, scientific research institutions, and expert think tanks around itself. It takes "tourism to make the world a better place" as its mission and Tourism promotes development, tourism promotes poverty alleviation, and tourism promotes peace as the goals to create a more solid foundation for the future prosperity and development of the tourism industry.

Rifai said that the core concepts and work goals of the World Tourism Alliance coincide with those of the United Nations World Tourism Organization, and are in line with our regard of tourism as the "2030 Agenda for Sustainable Development" and the 17 Sustainable Development Goals. The same goal as the goal pillar. China initiated and established the World Tourism Alliance, once again demonstrating China's leadership, decisiveness and foresight in the tourism industry.