Analysis of Competitive Products of E Long Tourism APP

Product market environment: Policy environment: At present, the epidemic situation in the Yangtze River Delta is severe, but the epidemic situation in the central and western regions is clear. As of May 17 and 17, there were 17 high-risk areas and 62 medium-risk areas in China, namely Beijing, Shanghai, Harbin, Liaoning, Guangdong, Sichuan and Hebei. Travel activities can be carried out normally in the central and western regions, and most airports and hotels can enter and leave normally, carrying 48 hours of nucleic acid.

Competitive environment: There are many competing products. In addition to a bunch of travel apps, there are rivals such as Meituan and Ali. They also have an organic wine reservation function and rely on their platform traffic.

Analysis purpose: E Long APP has been completely revised and upgraded. After its development and accumulation, it will study how to make good use of the first-Mover advantage by analyzing the position of products in the competing products in the market. At the same time, learn from the successful experience of competing products.

Second, the choice of competing products

1, name of competing products

Ctrip, qunar, hornet's nest

2. Competition type: direct competition-product positioning, with basically the same functions and similar target users.

Third, functional comparison.

1, book a hotel

Hotel applications such as Zhu Hua and Hilton.

Advantages: The prices of room facilities in different hotels can be compared horizontally.

Disadvantages: unable to synchronize hotel member information and enjoy the benefits provided by the hotel for members.

Step 2 book air tickets

Competing for major airline apps

Advantages: You can check all flights of the day at a glance.

Disadvantages: Without preferential activities, airlines will launch their own holiday activities, and the prices are more competitive.