Why is physical display more important to tourism services?

Because it is conducive to tourism enterprises to establish corporate image; Can help tourism consumers have a sense of trust in service products; It can also help tourism consumers to establish a good first impression.

Tourism visible display means that tourism enterprises effectively materialize their own service characteristics in order to improve the attractiveness of products, and make products more easily grasped and perceived by tourists through display. All tangible carriers and facilities involving tourism environment, tourism information and tourism achievements can be classified as tangible display. Such as words, pictures, tourist maps, promotional videos, etc.

Types of tourism tangible display:

The physical display of tourism enterprises can be divided into two types: one is the service scene, including all physical facilities inside and outside the enterprise; One is tangible material evidence, including service product information, service commitment, service personnel, service price list, etc. See the classification table of tangible elements of tourism enterprises.

The effect of tourism visual display;

For tourism service products, tangible display can be said to be an important part of generalized products. As a means to realize objectification and materialization of tourism service products, tangible display has the following marketing effects:

1. Help travel consumers set up a good first impression.

According to the principle of environmental psychology, the perception of tangible objects and the impression gained from them through the senses will directly affect the understanding and evaluation of tourism products by tourism consumers. The shops of travel agencies, the lobby of hotels, the ticket offices of tourist attractions and the gfd of service personnel are the first impressions of tourism service enterprises to tourism consumers.

Especially for new customers, although they can learn about the service quality of the enterprise from the advertisements of friends and enterprises, if tourism consumers find that the storefront of the travel agency is a chaotic scene and the employees are sloppy, they will definitely doubt the service quality provided by it. On the contrary, a spacious, bright and beautifully decorated hotel lobby will remind people of quality service.

2. Help travel consumers feel the benefits of service.

Because tourism service is intangible, the service quality is difficult to be recognized by tourism consumers before consumption. The tangible display of tourism products is similar to the packaging of tangible physical products, which can remind the service quality. Because the "packaging" of the same product is different, the feelings of tourism consumers will also change, which will directly affect the purchase decision of tourism consumers.

The visible display of tourism is to convey the "internal" information about the service to tourism consumers through many complex external stimuli (appearance, signs, colors, internal layout, service personnel, etc.). ), so that tourism consumers can feel the possible benefits of the service.