Kneel for the difference between tourism marketing and general marketing ~ ~ ~ be more detailed! ! ! ! ! ! !

1, the category difference of commodity attributes, the tourism market belongs to the service industry, the general marketing covers a wider range, and there are many categories according to different attributes. Common categories are: consumer goods, industrial products (commercial marketing mentioned in marketing guru Philip Morris's Marketing Management), services, non-profit organizations and so on.

2. The marginal cost of service goods is lower than that of physical goods. The variable cost of service goods generally accounts for a large proportion, and the proportion of fixed cost to cost is much lower than that of physical goods. Therefore, with each additional customer, the fixed cost of service goods is relatively low, so the marginal cost will be relatively low.

3. The differences in consumer decision-making factors and processes are too complicated to elaborate. Tourism is the participation of a family or a group, so there are generally more people involved in decision-making.

4. Consumers' purchases are greatly influenced by holidays, and the consumption period is relatively concentrated.

5. Different marketing communication methods. What needs to be emphasized here is that service goods are not as easy to compare as physical goods, and consumers are more likely to make their own direct judgments and choices. Therefore, the comments of people around the service goods have a greater impact, that is, word of mouth has a greater impact. Therefore, many tourism products are often given away by consumers at low prices or even free of charge. Giving a person a quota will drive many people's consumption.

Sometimes giving a small amount of free gifts to a specific group of people at a specific time will have unexpected effects. For example, providing services to some teachers in summer vacation will drive more teachers in their school to spend. Of course, sometimes this effect will be delayed because diffusion takes time.

After understanding the above main differences, we can be targeted when making marketing plans.