Analyze the conditions for the formation of sports market objects

Analyze the conditions for the formation of sports market objects:

(1) Sports industry consumers.

(2) Producers of sports products.

(3) Sports market intermediary organizations.

(4) Sports market regulations system.

Expand knowledge:

Necessary conditions for the formation of sports management entities:

1. Clarify property rights and management rights: ownership belongs to the investor (state or individual) , the operator actually controls, operates and disposes with full authority, and the sports business unit becomes a legal entity that enjoys civil rights and assumes civil obligations.

2. Establish a corporate governance structure with clear rights and responsibilities: in accordance with the basic requirements of the market economy. Investors enjoy asset beneficiary rights, major decision-making rights, and management selection rights; enterprises enjoy property possession and control rights, operate independently in accordance with the law, be responsible for their own profits and losses, and maintain assets and increase capital, etc.

3. Transform government functions and implement separation of government and enterprises: The government mainly formulates policies, regulates management in accordance with the law, and provides macro-control and guidance.

4. Implement scientific management and improve the management level of sports enterprises: improve rules and regulations, give full play to the leverage of economic methods, improve the employment system, etc.

The supply-side characteristics of the sports tourism market include: viewing; participation; entertainment; particularity; and regionality.

The sports tourism market is an integral part of the entire commodity market. It is formed and developed with the development of sports tourism activities under the conditions of commodity economy. Under modern market economy conditions, it has developed into a world-wide market with global scale.

From an economic perspective, the sports tourism market is a type of commodity market. It is the sum of the exchange relationships between the supply and demand sides of sports tourism products. Since sports tourism products are mainly expressed as services, transactions mainly rely on advertising and sports tourism intermediaries or other sports tourism intermediaries.

From a marketing perspective, the sports tourism market refers to the actual buyers and potential buyers of sports tourism products, as well as the demand market for sports tourism products or the sports tourism source market. The so-called actual buyers of sports tourism products refer to those consumers who have the subjective and objective conditions to participate in sports tourism;

Potential buyers refer to those consumers who have the objective conditions to participate in sports tourism but have no desire to travel for the time being, or have Consumers who wish to travel but do not have the conditions to travel temporarily.

Elements of the sports tourism market:

1. Sports tourism resource elements.

Any market has its certain elements, and the sports tourism market is no exception. These factors are the subjective and objective conditions for the formation of the sports tourism market, and they are also the subject, object and carrier of sports tourism.

2. Facility elements of sports tourism.

Sports tourism facilities include tourist transportation and transportation equipment, tourist hotels, tourist restaurants, shops supplying tourist goods, facilities for tourists’ sports and entertainment, and preparations to adapt to the different needs and hobbies of tourists. various facilities.