5 Self-inspection Report of Marketing Department

# Report # Introduction Self-inspection report can give people the motivation to work hard, so we should make a good review and write a good self-inspection report. The following is the self-inspection report of the marketing department, welcome to read!

1. Self-inspection report of marketing department

1. In the first half of the year, according to the arrangement of the leaders, xx and I were responsible for the daily broadcasting and equipment maintenance of the 5d cinema together: only during the equipment installation, out of overall situation awareness and safety awareness, I never left the installer, and I worked overtime from the 11th of the twelfth lunar month to the 17th of the first lunar month without a day off. On the 29th of New Year's Day, in order to repair the circuit, I accompanied the electrician to work overtime until evening 1 1, and then the circuit was finally repaired. Although tired, I feel very at ease and open-minded, worthy of my salary and the care of the leaders.

In the process of equipment maintenance, the minor faults that can be solved independently are always solved independently in time, and those that cannot be solved are also reported to the leaders in time to explain the situation, so that they have done their best and have a clear conscience! In retrospect, at that time, I came to work with a nervous and complicated mood every day. On the fifth day, the first consideration every day is safety first. I always have to consider whether the chair is safe, whether the screws are loose, the pungent smell in the room and so on. For this reason, I always check the screws in time after cleaning the cinema every day, and I have to run into the two halls from time to time to see the live effect when broadcasting. See if there are any symptoms such as children falling from chairs and tourists feeling unwell, and see if there are any defects such as abnormal equipment, such as silence and no water spray. So at that time, water was added to the equipment every two days, water was put into the air compressor every 15 days, and butter was made with a hydraulic rod every half month. Every day, we should be fully psychologically prepared to face all kinds of emergencies. For example, it is not once or twice for tourists to vomit on the spot because of discomfort in watching movies. Clean up the garbage in time every time, just to make the follow-up audience feel comfortable and satisfied. At that time, there were often disputes with tourists, all of which were due to the height of the park. They hesitated and gave the most calm explanation, for nothing else, but felt that as long as the environment was good, personal suffering and fatigue would not be worth mentioning.

Second, in the second half of the year, I transferred to the marketing department and actively obeyed the arrangement of the leaders, completing the work as follows:

1. Assist the competent leader to do a good job of warehouse management in the sales department, and ensure that the warehousing records are complete and the items can be found everywhere.

2. Timely supply of books, souvenirs, etc. Exhibition in the tourist service center to ensure smooth supply when tourists come to buy.

3. Signed ticketing agreements with online ticketing platforms such as xx, Zhengzhou Hui Jin Travel Agency and North-South Travel Network, which expanded the online ticketing channels of our park.

4. According to the instructions of the heads of various departments of the Operation Department, I first registered the Weibo account of Xu Shen Cultural Park, and in less than three months, I sent 2 12 Weibo related to Xu Shen Cultural Park, with 274 effective fans and more than 70 illustrations, which made a modest contribution to the promotion of Xu Shen Cultural Park.

5. After the launch of "Xu Shen School", we contacted dozens of educational institutions and training institutions with our colleagues in the operation department through door-to-door visits and telephone communication. At the first time, he publicized the news that "Xu Shen School" was launched and the city's primary and secondary school students were free to visit the park.

6. Obey the arrangement of the sales leaders and do a good job of standing guard. Ensure the normal business of shipping space and timely purchase shipping space to ensure supply.

7. I still maintain the working attitude that an old employee should have. When the full-time commentator couldn't leave, out of the overall situation consciousness, I automatically filled the position many times, and timely and effectively completed some explanation and reception work arranged by the leaders. As always, I treat tourists sincerely, and there are no complaints from tourists because of poor attitude and poor service.

8. Over the past year, I have United my colleagues, obeyed the leadership and actively responded to the activities arranged by the park. All activities starting from the height of the park have been positively responded, and all disciplines stipulated in the park have been strictly implemented. There is no record of being late, leaving early and being absent from work during the whole year.

2. Self-inspection report of marketing department

In 20xx, according to the annual business target set by the board of directors at the beginning of the year, with the strong support, help and cooperation of the company's leaders and departments, the marketing department seized the opportunity, seized the market, sought truth from facts, made pioneering efforts, and conscientiously did a good job in various marketing management work. The work of the marketing department this year is summarized and reported as follows: 1 .20xx marketing work overview.

1, sales situation

Form the idea of "divide and conquer, divide and break through and develop in an all-round way". 20xx annual sales revenue 1 1340000 yuan (as of1/month). Among them, 5.33 million are military products and 60 1 10,000 are civilian products, accounting for 47% and 53% of the sales respectively.

2. Leading civilian products

1) The cooperation with Loudi Zhongxing Company went smoothly in the second half of the year. From tooling to supporting processing of product parts, from small batch to mass production, the first step has been taken step by step. This year's sales revenue reached 320,000.

2)608 gas turbines have passed the military examination, of which the main gearbox and planet carrier are provided by our company. Small batch production will start this year and mass production will start next year. This year's sales revenue reached 490,000.

3) The product combination fixture of Changsha Jinlou Company mainly consists of structural parts, and there are certain batches. This year's sales revenue reached 2.2 million.

4) The cooperation with Hengyang Radium Company has attracted the attention of the company's top management. Its main products, such as stopper mechanism, electric cylinder, marking machine and marking machine, have cooperated with our company and achieved sales income of 6.5438+0.8 million this year.

5) Signed a contract with Beijing Institute of Technology to purchase the experimental system of charge pressure forming, and the required experimental system of charge pressure forming was 1.67 million yuan.

6) Other long-term business units, such as Meng Ke, Lexus, Jin 'aobo, Huda Hai Jie and other products and sporadic products, signed a contract of * * * 65,438+065,438+05,000 yuan.

3, military tooling, forgings and non-standard manufacturing and production.

In 20xx, the marketing department strengthened its business contact with Jiangnan (Machinery) Group Company, provided 202D, 205D, 302D, 702 and other military forgings for the military branch factory, and completed various tasks such as tooling manufacturing, measuring tool repair and equipment repair of 202D, 302d, supporting stones, gas cylinders and other products, totaling more than 5.3 million yuan, and became Jiangnan Machinery (Group) Company.

4. Procurement business

This year's procurement has experienced severe challenges. On the one hand, it is required to reduce the procurement cost as much as possible. On the other hand, the company's financial situation has not improved. However, with the correct guidance and strong support of the company leaders, the marketing department completed the annual project procurement task with good quality and quantity. Pay the relevant funds according to the company's regulations, adhere to the principles of "high quality, low price, timely" and "nearby procurement", and achieve strong cost control and smooth supply channels. While ensuring the normal implementation of the company's projects, maintain the procurement logistics channels established by the company and maintain the company's reputation.

Second, organization and management

In the middle of this year, the company adjusted the organization and management personnel, streamlined the organization, canceled the operation department, incorporated the procurement, established the marketing department and expanded the marketing team, and achieved certain results.

1, personnel thought.

The rapid change of personnel's ideas is the decisive factor that determines the smooth development of marketing management. Therefore, the communication between the marketing department and the sales staff runs through the management work. Through face-to-face communication with the sales staff through many meetings, they can clearly understand the current situation of the company, closely combine the actual requirements of marketing work, formulate and strengthen the performance appraisal system of target quantity and return rate, and effectively promote the rapid change of the sales staff's ideas.

2. Cultivate and establish a relatively stable and familiar marketing team.

At present, the marketing department has 13 business personnel. Although I was transferred from different posts, I soon became familiar with and mastered the relevant processes of business operations. For this 13 business personnel, the marketing department divides them into five business groups according to business objects and priorities. The division of labor and cooperation among various groups not only highlights the focus of business work, but also prevents gaps and loopholes in the market.

3. Improve the internal management mechanism and straighten out the management process.

First of all, the "Measures for the Management of Business Grouping of Marketers" was issued, which clarified the work focus and object scope of business personnel; Specific requirements are also made for each specific work content.

According to the relevant provisions in the "20xx Job Description" adopted by the board of directors, the salary distribution scheme will be further improved, and the salary distribution of marketers will be linked to performance and payment rate to prevent job vacancies. Timely clean up and deal with incompetent marketing personnel, truly link performance with posts and employees, and fully mobilize the enthusiasm of business personnel.

In order to effectively straighten out the internal management of the department, business process details such as contract review process, order registration account, delivery management account, outsourcing inspection registration account and after-sales service account have been established successively. In view of the new procurement business, standardize procurement management and improve the efficiency of capital use, the Measures for the Administration of Price Comparison Procurement are formulated.

Third, market development and after-sales

1. Focus on cooperating with four companies to develop the civilian product market. Among them, Loudi Zhongxing and Hengyang Radium Company have a sales income of over 100 million yuan, and their cooperation prospects are good. In addition, the production of 608 products and modular fixtures of Jinlou Company is particularly suitable for the processing conditions of our existing equipment.

2. Marketing personnel take the initiative to increase the frequency of communication with customers, listen to opinions and suggestions, and improve the relationship with customers. Ask the customer for an order plan and supply it on demand according to the customer's needs. The goods are transported by special car, and the money is recovered by the corresponding business personnel, which improves the work efficiency.

3. Sell 5 sets of bearing processing equipment, and the sales return rate is 100%.

4. Actively collect market information, feed it back to all departments, track production progress, and urge relevant departments to improve product quality.

5. Open the market. On the basis of the original sales business, Loudi Sany Zhongxing, Beijing Institute of Technology and 48 research institutes have been newly opened this year.

6. The supply and sales of spare parts have been effectively managed, which has well met the needs of customers. Spare parts of cam grinding and other projects were cleaned up to revitalize the company's funds.

7. Strengthen publicity. We designed and produced questionnaires for ZTE suppliers, designed and printed company brochures, and made full use of the Internet to publicize the company's brands and services.

After a year's work, the marketing department has made initial achievements, but there is still a certain gap from the final goal, and there are still many shortcomings. All the staff in the marketing department will unite in their future work and work hard with the guiding ideology of "service, understanding, development and value" to contribute to the production development of Lide Company.

3. Self-inspection report of marketing department

I have been working in the real estate industry for one year, and my sales still need to be improved. Although my level is limited, I still want to write something of my own, that is, I can find something to learn from it and improve my sales level. After the last opening, the whole sales process began to be familiar from the early water continuation to the later successful sales. In the reception of customers, my sales ability has improved, and I gradually understand the concept of sales. I also learned a lot from selling houses from my own customers who have bought houses. Let me show you here. Maybe I haven't done it yet, but I want to share it with you:

1, the most basic thing is to always be enthusiastic during the reception.

2, do a good job of customer registration, and follow-up. Do a good job in pre-sales to facilitate post-sales

3. Invite customers to see the house regularly to learn about the development of our real estate.

Strengthen customers' purchasing confidence, do a good job of communication, and formulate several plans for customers according to some requirements of customers, so as to facilitate customers' consideration and opening sales, make customers more selective, avoid concentrating on the same apartment, and facilitate their own sales.

4, improve their business level, strengthen the real estate related knowledge and the latest developments.

In front of customers, they will be able to establish their own professionalism, and at the same time let customers believe in themselves more, thus promoting sales.

5. Think from the customer's perspective.

In this way, I can solve the problem in a targeted way, provide the most suitable house for the customer, solve his doubts, and let the customer buy a house with confidence.

6, learn to use sales skills, create a desire to buy and atmosphere, and appropriately force customers to make decisions as soon as possible.

7. Have a good attitude.

At work, I think attitude is everything. When personal needs are frustrated, attitude can best reflect your values. Positive and optimistic people attribute this to the imperfection of personal ability and experience. They are willing to constantly improve and develop in a good direction, while negative and pessimistic people complain about the injustice of opportunities and environment, always complaining, waiting and giving up! What kind of attitude determines what kind of life.

To maintain long-term enthusiasm and enthusiasm for work, it is even more necessary to have the spirit of "self-motivation without waiting for a whip". So over the past year, I have been insisting on doing what I can do well, accumulating, and moving towards my goal step by step.

4. Self-inspection report of marketing department

In order to fully reflect our high-quality, convenient, standardized and sincere service tenet. According to the work situation in the first half of the year, provide fast service for power customers. Make a report: 1. In the past year, in order to improve our business technology and standardize our services. Learn business knowledge, laws, regulations and policies, and study operation skills diligently. Formulated some assessment standards, various records, study plans and other aspects of the system. Constantly organize business tests and practical operations to put pressure on our work.

In recent years, leaders have set high standards and strict requirements for our 95598 by learning advanced experience from other places. 95598 is the hub of power system, a bridge to communicate with power customers, and a high-quality, convenient and fast service platform for customers. Since then, our work has a long way to go, but in the case of few people and heavy tasks, our agents can do their duty, seriously answer every call from customers and answer patiently. Thanks to our joint efforts, we were awarded the "Worker Pioneer" by Shangqiu City Federation of Trade Unions.

3. Be responsible for answering and handling calls, information inquiries, complaints and reports, emergency repairs of power facilities, business reminders, laws, regulations and policies of X township, X power supply station, X village committee, X natural village and X million power customers in the county. Over the past year, * * * answered the hotline x times. Among them, customers consulted business x times, reported faults x times, reported complaints x times, notified power outages x79 times, and made other calls x26 times.

4.* * * Answered 95,598 calls x times and answered 957 times automatically. Among them, power outage notice inquiry 5 13, complaint 344. (All customer messages) 76 policies and regulations consultation. Fax service 68 times. 22 18 times were answered manually, including 662 times of business consultation, 549 times of information inquiry and 74 times of fault repair. Other 937 times. Returned 268 calls. Send 646 short messages.

We have patiently answered all the above calls. Our warm service has won many thanks from our customers. We are very pleased, but there are still some shortcomings. We didn't use Mandarin when answering customers' questions, and we are dealing with trouble-shooting and complaint reporting work orders. Due to the improper cooperation of other units. Failing to pay a return visit to customers in time, the system can't run normally, these shortcomings. Need to be further improved. In order to further promote our work. I also hope that all relevant units will give strong support. Actively cooperate and complete every link according to the requirements of superiors. Only in this way can we improve our work. Through the bridge and link of 95598 customer call center, with our civilized manners, standardized language and patient and meticulous service attitude, we will provide customers with better, more convenient, faster and more efficient services!

5. Self-inspection report of marketing department

In 20xx, under the correct leadership of the hotel leaders, with the strong assistance and support of all departments, and with the joint efforts of all staff, the marketing department completed all the tasks formulated at the beginning of the year. This year's work is summarized as follows: This year is an epoch-making year for hotels. At the same time, it invested more than 1 100 million yuan to completely transform the hardware, introduced the advanced management concept and mode of Huatian Hotel, paid attention to the construction of hardware and software, and sublimated the brand image. According to the deployment and requirements of the museum leaders, the marketing department constantly strengthened its own quality training and capacity building, paid attention to standardizing the division of sales staff and customers, followed the customers closely, and improved the overall image planning of the hotel through art design. At the same time, in view of the late opening of the business, we strengthened publicity and sales, always adhered to customer-centered and market-oriented, and adopted a combination of various marketing methods, which achieved certain results.

I. Business analysis

Operating conditions of 20xx after its opening: After the trial operation on August 3rd, the accumulated planned room income was10,000 yuan, and by February 25th, it was 65,438 yuan, and the completed income was10,000 yuan, accounting for% of the plan. 20xx In August and 2007, we mainly did the following work on the business indicators such as room revenue (ten thousand yuan), cumulative number of rooms sold (days), average occupancy rate (%), average house price (yuan) on March 3rd123rd, 65438+February 25th:

1, at the beginning of May, after the sales department competed for the first time in the whole library, it concentrated on 9 special topics and conducted targeted and continuous training on marketing knowledge, marketing strategies and skills, work norms and processes. After the opening of the business, we also conducted irregular regular training, which made all marketing personnel familiar with job responsibilities and quality requirements, improved their business ability and adaptability, and enhanced their service awareness and professionalism.

2. With the assistance of the front office, guest room, catering, finance and other relevant departments, we have completed the formulation, promotion and implementation of all kinds of house prices and membership incentive schemes; It is a system that many international and domestic hotel chain groups successfully attract customers, cultivate loyal customers, provide convenience for guests and enjoy a series of special preferential services. It is a way to expand customers and increase industry share.

3. Regulate the regional division of sales personnel, focus on tracking key customers, do a comprehensive and systematic market survey, re-divide regions according to people, adjust the tracking strategy of the industry, increase market share, establish and constantly improve the sales system, and open up a wider source market. Sales representatives are required to plan sales in strict accordance with the requirements, report their visits at daily departmental meetings, assign responsibilities to people, and do a good job in sorting out the information of regular customers, so as to form a situation of combining points with areas.

4. After re-establishing the post before opening, the art post originally belonging to the front office was assigned to the sales department. In view of the higher post requirements after the renovation of the hotel, with the attention and support of the museum leaders, the post strength has been enriched. At the same time, with the help of Manager Feng, the newly hired art post is gradually adapting to the post requirements, filling the gap of the lack of designers in this post. Before the opening of the hotel, we designed all kinds of publicity printed materials, made all kinds of conference signs after the opening, designed and created the overall cultural atmosphere of various departments and hotels, strengthened contact with relevant news media and other units, made full use of various advertising forms to recommend hotels, promoted hotels, and successfully created momentum for the Sea Cucumber Culture and Food Festival. The Double Ninth Festival planned and organized activities to care for the elderly, which won good social benefits for the hotel. In particular, the Christmas atmosphere decorated with abandoned mineral water bottles has been widely praised by the industry, media and guests.

5. Do a good job in business combination with other departments of the hotel, establish a sales butler system, actively contact with other departments of the hotel according to the needs of guests, and cooperate with each other to give full play to the overall marketing vitality of the hotel and create benefits. According to the information provided by relevant departments, take the initiative to timely understand the consumption situation and feedback of important customers and regulars, and form an overall pattern of chess.

6. The collection of accounts receivable, with the attention of the library leaders and the cooperation of the finance department, is obviously better than in previous years. This year, * * * has recovered the accounts.

Two. 20xx work plan

1. Next year, the marketing department will cooperate with the new marketing system of the hotel as a whole, formulate and improve the detailed rules for the implementation of the sales task plan and performance appraisal management of the marketing department in 20xx, and stimulate and mobilize the enthusiasm of marketing personnel by increasing the salary of marketing representatives. Establish a diary of marketing representative's execution, and make a comprehensive assessment of marketing representative according to the monthly completion of marketing tasks and the diary. Supervise marketing representatives to win over groups and scattered customers through improvement, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions in service, and feed them back to department and library leaders. At the same time, it is necessary to strengthen team consciousness and fully consider the combination of local interests and overall interests in the division of labor; Cooperate and help each other, establish the concept of collective and overall situation, and build a harmonious and positive work team.

2. Next year, one of the key tasks is to constantly improve the customer files, classify and file the customers according to the key customers who signed the bill, the customers who received the bill, and the customers with development potential, specifically record the customer's unit, contact person's name and address, annual consumption amount, discounts given to the unit, etc., and establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, and entrepreneurs. In order to consolidate old customers and develop new customers, in addition to regular and irregular daily sales visits to customers, at the end of the year or major holidays and customers' birthdays, we will send our blessings to customers through telephone, messaging and other platforms. Next year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

3. Continue to do a good job in market research and promotion planning, often organize relevant departments to collect information about hotels and related industries, analyze the competitive situation, accurately grasp the information and trends of the tourism market, provide accurate reference data for hotels, adjust hotel sales strategies, and provide comprehensive, true and timely information for library leaders to make marketing decisions and flexible sales plans.

4. Change the existing working methods, increase the number of individual business customers, improve customer quality, deepen customers' understanding of our hotel, strengthen the overall sales force of the sales department and improve sales level. Do a good job in marketing to ensure the completion of the annual plan. Make a comprehensive and systematic market survey, appropriately adjust customer tracking strategies, increase market share, establish and constantly improve the sales system, and open up a wider source market. Focusing on solving the problem of personal business customers will be the focus of our daily work. We will make unremitting sales visits to personal business customers, expand the coverage of hotel business customers, and minimize the diversion impact of other hotels on high-end customers. At the same time, our department plans to collect online meetings by special personnel. More importantly, under the supervision of the department, the collected meeting information must be implemented, and the responsibilities should be divided to fully stimulate the subjectivity of sales representatives. In the off-season of tourism, strengthen the sales of catering banquets, do a good job in promotion and service, and ensure the quality of service.

5. Update and maintain the hotel website from time to time, so that more guests can know about Qinghai Hotel through the network. Do a good job in the publicity and planning of the hotel, establish a better corporate image for the society, do a good job in the publicity and reporting of the hotel by the news media, use various channels and opportunities during the year to report the development and growth of the hotel in real time, creatively do a good job in the publicity and planning of major festivals, and strive to make a program and a plan, so that guests can feel the innovative and creative art of Qinghai Hotel, infect more consumer groups, attract tourists and create benefits for the hotel. At the same time, actively cooperate with various reception activities, carefully plan the programs of various reception activities, carefully plan the background of various activities, build momentum for publicity, and resolutely do a good job in various reception activities, so as to satisfy guests, receptionists, superiors and themselves.