Template of planning book for ancient city tourism development project

The first chapter is the general idea. 1. Evaluation of resources and development status of Langzhong ancient city.

(a) Resource base

(2) Resource evaluation

(3) Development evaluation

(4) Conclusion

Second, the ancient city tourism model analysis

(A) the ancient settlement tourism destination

(b) Classification of tourist destinations in ancient settlements

(C) Study on the tourism development model of the ancient city

(4) Evaluation of three ancient cities

Third, the overall positioning of Langzhong ancient city tourist destination

(a) the theme positioning:

(2) Functional positioning:

(3) Target positioning:

(4) market positioning:

Fourth, the recreation mode design and functional layout

(A) Recreation design and functional layout concept

Entertainment design of feng shui viewing and experience

(C) Recreation design of street cultural leisure

(D) Landscape architecture and landscape design of the ancient city of Fengshui

(5) Overall layout: one city, one belt and six districts?

(six) the layout structure of the ancient city protection control area

V. Design of leisure and entertainment products and investment projects

(A) product design ideas

(2) product structure

(c) the idea of upgrading existing products

(D) Feng Shui tourism product system

(E) marketing folk tourism product system

(VI) Jialing's first Jiangshan tourism product system

(7) Auxiliary cultural tourism product system.

Classification and staging of intransitive verb investment

(1) Classification of investment projects

(2) Staging of project investment

Seven. Government operation

(A) management system reform

(ii) Operation of public works

(3) investment operation

(4) Marketing operation

Chapter II Tourism Development Environment and Current Situation Evaluation of Langzhong Ancient City I. Summary

(1) position

(B) the concept of Feng Shui

(3) Historical background

Second, Langzhong tourism resources analysis

(A) Analysis of tourism resources

Third, the development status of Langzhong ancient city

development status

(2) Existing problems

Four, Langzhong tourism resources and development value evaluation

Resource evaluation

(2) Development evaluation

Chapter III Market Analysis and Forecast I. Target Market Analysis

(A) the national tourism market

(B) Sichuan tourism market

(C) Chengdu tourism market

(D) Chongqing tourism market

Second, the national ancient city tourism market research

summary

Third, the analysis of special tourism market

(a) regional market development

(2) Sightseeing market and leisure holiday market

(C) Feng Shui tourism market

Fourth, Langzhong tourism market demand analysis

(A) the ancient city tourism demand trend

(B) Langzhong tourism market investigation and analysis conclusions

Five, Langzhong tourism market positioning

(A) the basic market

(2) Target market

(3) Opportunity market

Market forecast of intransitive verbs

(A) the ancient city of internal tourist capacity forecast basis

(B) Langzhong Fengshui Ancient City Tourism Destination Prediction Scheme Model essay Chapter IV Langzhong Tourism SWOT Analysis I. Strength

Second, weakness (weakness)

Three. chance

Fourth, challenges (threats)

Verb (abbreviation of verb) Conclusion Model essay of planning book Chapter V Overall orientation of tourist destination in Langzhong ancient city I. Theme orientation

Second, functional positioning.

Third, target positioning.

Fourth, market positioning.

(1) Target of market segmentation by category

(II) Model essay on target planning of regional market segments Chapter VI Recreation mode design and functional layout I. Recreation design concept and functional layout

(A) jump out of the concept of the ancient city to see the ancient city

(b) The concept of thematic integration of destinations

(C) the product concept of appreciation of Feng Shui culture

(D) the concept of connotation development

(E) the idea of creating a new leisure lifestyle

(VI) The concept of productization of cultural leisure in the ancient city.

(7)? Feng Shui is the soul and water is the pulse? Layout concept

Second, the appreciation and experience of geomantic omen in recreation design

Learn to understand

(2) Sightseeing

(3) Research experience

(4) Shopping commemoration

Thirdly, the recreation design of urban cultural leisure.

Fourthly, the landscape construction and ornamental design of Fengshui ancient city.

(A) Landscape design

(two) Feng Shui landscape, exhibition, souvenir design

Verb (abbreviation for verb) overall layout:? One city, one belt and six districts?

Six, the ancient city protection and control area layout structure

Seven, leisure and entertainment products and investment project design

(A) product design ideas

(2) product structure

(c) the idea of upgrading existing products

(D) Feng Shui tourism product system

(E) marketing folk tourism product system

(6) Jialing pioneered Jiangshan tourism product system.

(VII) Auxiliary Cultural Tourism Product System Planning Model Chapter VII Investment Projects and Tourism Route Design of Langzhong Fengshui Ancient City I. Classification of Investment Projects

Second, quality engineering design and promotion

(1) Wuji Pass-Tourist Center

(2) Zhangfei Temple in Langzhong Ancient City

(3) Langzhong ancient city Gong Yuan.

(4) Jinping-Nanjinguan Building-Kuixing Building

(5) Jushanya Xulong Bridge

(6) Lingshan Scenic Area

(7) Santaishan-Fuxi Yutai Scenic Area

(8) Wenbi Pagoda Scenic Area

Third, the key project design and promotion ideas

(1) Zhongtian Building in Langzhong Ancient City

(2) Langzhong Ancient City Confucian Temple

(3) Champion Cave Scenic Area

(4) Tengwangge Scenic Area (Tianmen)

(5) The Great Buddha Temple Scenic Area

(6) White tiger bath

(7) Shazhou Water Park

(8) East River rafting

(9) Dongtanba Ecological Agriculture Sightseeing Park

(10) Evangelical Church

(1 1) Natural Taiji Bagua-yuntaiguan Scenic Area

(12) Peng Shengtian Palace, Kowloon

Fourth, the design ideas of accommodation and reception projects

(1) Peninsula Resort

(2) Treasure Island Resort

(3) Xueshu Hotel

(4) Wu Miao Hotel

Five, entertainment and leisure project design ideas

(1) Ming and Qing Fitness Club

(2) North Sichuan Folk Art Exhibition Hall

Six, the government open * * * project design ideas.

(1) Seven Ancient Streets in Langzhong Ancient City

(2) Nanjinguan Wharf Leisure Tourist Area

(3) Town Shuishiniu Wharf and Cultural Square

(4) Panlongshan

Seven, the design of tourist routes

(A) Langzhong Feng Shui Tour

(2) Sightseeing and leisure tour of the ancient city

(3) Jialing's first trip to Jiangshan? Langshui journey

(IV) Model essay on Langshan Tourism Planning Chapter VIII Integrated Tourism Marketing of Langzhong Fengshui Ancient City I. Destination Image

Second, the marketing strategy

(A) Feng Shui brand image priority development strategy

(B) Interpretation of the marketing strategy of landscape culture

(C) the concept of marketing first strategy

(4)? Greater China? Market-driven overseas market entry strategy

(E) Regional integrated marketing strategy

Third, the marketing objectives and positioning

(A) marketing objectives

(B) marketing positioning

(3) Marketing slogan

Fourth, marketing strategy steps

(A) brand building stage (2006-2008)

(2) Brand strengthening stage (2009-20 1 1 year)

(III) Brand extension stage (20 12-20 14)

Five, marketing strategy combination

(A) Image strategy

(B) product strategy

(3) Price strategy

(D) Channel strategy

(e) Comprehensive communication strategy

Sixth, the position and task of the government in brand marketing.

Seven, the recent marketing plan

Destination marketing

(B) regional integrated marketing

(3) Festival activities

(4) Publicity plan

destination marketing system

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