Is Thailand poor or not?

A coconut 15 yuan, taxi starting price 40 yuan, a pair of slippers 45 yuan.

I took a taxi for 28 times and didn't check my watch for at least 20 times, asking if we were from China.

I just went to Thailand and spent 80 yuan on coconuts. Later, I found that all the scenic spots were sold in 50 yuan, while the roadside ones were cheaper and only sold in 30 yuan.

……

The netizen said, is this Sanya?

No, this is Thailand. Poor travel used to be all the rage.

A coconut in the Thai water market is 30 RMB.

Travel around excitedly

The result is 5000 a week for one person.

Look at the data to see how enthusiastic China tourists are about outbound travel:

According to the recent data provided by airlines, since the pilot of outbound and group tours was restarted on February 6, the number of domestic airlines entering and leaving civil aviation passengers has exceeded 276,000, a year-on-year increase of nearly 4.4 times.

There are also long queues in the entry-exit registration halls around the country. According to the data, from1October 9th to February 8th, 65438, the Shanghai Exit-Entry Administration Department accepted more than 380,000 entry-exit documents of China citizens, a record high.

Once I passed the registration hall at noon 12 and saw a long queue at the door. The security guard looks helpless and can only keep shouting "off work, off work, come back in the afternoon!" " .

The night market in Pattaya, Thailand is crowded with people.

From the perspective of outbound travel routes, Southeast Asian countries, led by Thailand, Malaysia and Singapore, are still the most popular overseas destinations for China tourists. Recently, Thailand Airport indicated that about 16 10000 tourists from China have visited Thailand since18. It is expected that this number will exceed 100000 by August this year.

After a three-year absence, when a large number of tourists poured into Thailand again, they all felt:

"New Matai is not that fun."

"Thailand is not Thailand three years ago."

"Going to Thailand is three times more expensive than it was three years ago."

Thailand night market

The most obvious manifestation is the air ticket.

At the beginning of February, there was only one direct flight from Beijing to Bangkok every day, and the fare was nearly 4,000 yuan, so we had to choose to transfer to Xiamen, but even so, the round-trip air ticket was 4,742 yuan.

It is understood that if the consumption exceeds 10,000 yuan in two or three days, the general consumption is mostly air tickets. Compared with hundreds of dollars before 2020, I sighed with my friends, how dare I "just leave"?

The high price of direct flights from Beijing to Bangkok has made many people choose to transfer midway.

Followed by housing prices.

Open the booking software and mark "Government Health Certification". Hotels in Bangkok are almost 400, starting from 500 yuan. Occasionally one or two rooms show around 300, but they are always full.

This is still the state of ordinary working days.

Hotels in Phuket are more expensive, staying for two nights, plus hotels in Chiang Mai, phone cards and visa fees. ...

Before we leave, we will spend nearly ten thousand yuan.

List of normal weekday hotels in Phuket

Everyday play is also very hurtful: 500 baht for taxi, 600 baht for pineapple fried rice and winter yin gong, and 4,000 baht for seven purchases and eight purchases (1 baht is about 0. 196 RMB, equivalent to about RMB 800 yuan).

In the past, freshly squeezed fruit juice on the roadside only cost 10 ~ 20 baht (about 2~4 yuan RMB), but this year it will cost 60 baht (about 12 RMB), which is similar to that of first-and second-tier cities in China.

The price list of an ordinary Thai restaurant

According to the data released by the Tourism Bureau of Thailand, "at present, the price of round-trip air tickets between Thailand and key cities in China is 1.5 times higher than that before the epidemic, and the average expenditure of China tourists per trip has soared from 50,000 to 54,000 baht to 60,000 even1.5,000 baht", which is about RMB1.2,000 to 30,000 yuan.

The netizen laughed at himself, "The epidemic has been going on for three years, and my income has not caught up with the price increase in Thailand!"

The first tourists to Thailand.

Starting to regret it?

Searching for "Thailand tourism" on social media, I saw that many netizens were cheated and expressed regret coming to Thailand. Why?

Because the price of the once "poor ghost paradise" has gone up, the once cost-effective ratio is gone.

If we analyze the reasons for the soaring tourism cost in Thailand:

The first step of price increase: the network celebrity effect, the cash cow of short-lived tourist spots.

On social media, travel abroad before the outbreak was described as fantastic:

Landing visa, Thailand, 30 minutes, a suit in 50 yuan, the whole Yiwu purchase, suspender skirt and coconut milk. It's summer all year round, riding a cheap convertible sports car, triple jumping, poor people in the night breeze. This is not a foreign country, but a cost-effective paradise!

I feel that bloggers can't catch up with hot spots without going to Thailand.

I feel that bloggers have gone to Thailand.

The second step of price increase: the leek plate should be bigger-crowd tactics

Then, under the guidance of various network red lights, a large wave of people flocked to Thailand.

On the morning of March 1 1, a luxury cruise ship "Ocean Spectrum/th Seas Spectrum" carrying tourists from many countries docked at Pattong Bay Pier in Phuket, Thailand, bringing thousands of tourists to Phuket.

According to the person in charge of the Koh Samui Office of Thailand National Tourism Administration, in 2022, 308,303 tourists from China entered Koh Samui, spending14,000 baht per capita. It is estimated that 300,000 tourists from China will enter Koh Samui in the first quarter of 2023, and 5 million tourists from China will visit Thailand throughout the year.

Tourists who have not traveled abroad for three years also choose Thailand as the cheapest and most convenient first destination.

Thailand's water market and night market are one of tourists' favorite places.

The third step of price increase: do not make cheap goods, do luxury goods.

Although Thailand has once again become a popular tourist destination, its tourism industry is still in a state of restart.

We should not only get laid-off service personnel back, but also re-establish contact with broken supply chains and travel agencies. Moreover, many vendors need to re-purchase a lot of equipment before setting up their stalls.

During the three-year epidemic, Thailand's tourism industry was hit hard. Restaurants, hotels, diving institutions and travel companies have all closed down, and even many agricultural stalls and taxis have disappeared. A private tour guide said that during that time, there were almost no people on the streets of Bangkok, and even the wild dogs that ate the kitchen waste of the night market disappeared.

It takes a lot of money to restore tourism.

A driver can only earn a certain profit by playing the meter, but if he uses the "one-price" rule, as long as someone buys his service, he can earn more extra profits.

Bangkok is very big and crowded. For tourists from some European and American countries, drivers charging 1000 or 2000 baht during peak hours will only feel "cheap". At the same time, they are used to the traffic charges in this market. In addition to the regulated taxi software, traditional Thai taxis, Tu Tu cars and motorcycles are not willing to give up their profits at all, and choose to clearly mark their prices.

From frugality to luxury, from luxury to frugality, local transportation practitioners are naturally too lazy to pay attention to those tourists who can't afford to pay a big price.

Chiang Mai souvenir supermarket

Anuddin, Deputy Prime Minister and Minister of Health of Thailand, once talked about the development direction of tourism in Thailand. He said that Thailand's tourism industry should change the current situation that tourists feel that traveling to Thailand is very cheap, and let tourists come with the purpose that Thailand is worth traveling and spending. In a word, "Thailand's tourism should not be cheap, but luxurious."

Anuddin's words carry a lot of weight, especially in Thailand's tourism industry, because he is the deputy prime minister in charge of tourism in Thailand.

His remarks were published in July 2022. Facing the current situation of Thailand's tourism, we can see that this "transformation" seems to have begun-increasing the proportion of "high-priced tours" and holding more welcoming ceremonies for "high-quality tourists". Wealthy and high-income VIPs may feel value for money in the combination of high-priced tickets.

I can't comment on this policy, to borrow a sentence from netizens:

Compared with connotation and feelings, Thailand ranks among the best in the world. But if you want to force it to be more luxurious than luxury, it will be as good as India with toilets. ...

Don't go abroad to be a leek yet.

See how many volumes there are in domestic tours.

At the beginning of the foreign tour, people here rushed to go, and people there rushed to collect it.

The rejuvenation of tourism is not only the rejuvenation of price, but also the rejuvenation of quality. So, wait, let the bullets fly for a while. Don't I smell good in China?

There are many volumes of domestic tourism, just look at the director of the Tourism Bureau.

In Tahe, Heilongjiang Province, the director of the local cultural tourism bureau performed "The Master of the Forest" in Oroqen costumes at MINUS 20 degrees Celsius, endorsing the scenery of his hometown. The client Du Bo introduced that after two hours of shooting, the final film was only ten seconds, and it was also searched hot.

A short video titled "Who am I" released by daofu county Cultural Tourism Bureau in Sichuan became a hit. Director Jiang Zeduo appeared in the camera, seamlessly switching between Chinese and English, introducing the beautiful scenery of daofu county to everyone.

The director of daofu county Cultural Tourism Bureau appeared in the camera.

As soon as the video came out, many directors of cultural tourism bureaus in Sichuan Province laughed and thought it was too voluminous.

What impresses us more than the director of the Tourism Bureau is our vast territory and rich resources: if you want to experience the streets of Southeast Asia with more than 20 degrees Celsius, you can spend 2,000 yuan to see the gold and silver pagoda, eat Dai flavor and soak in hot springs in mangshi, Yunnan (there are no tall scenic spots, mainly for leisure);