Suggestions on healthy tourism

1. Raise awareness and create a "soft environment" suitable for the development of healthy tourism.

China is famous for its acupuncture, qigong and martial arts. Combining this advantage to develop healthy tourism is of great significance to the development of tourism in China. Its development will help to make full use of China's healthy tourism resources, further improve the structure of China's tourism products, enhance the attractiveness and competitiveness of China's tourism products, and thus help to open up China's international tourism market. In addition, health tourism mainly combines tourism with learning China Wushu, Qigong, medical communication and treatment. Developing it requires the full cooperation of various departments and industries, including folk artists, groups, organizations and experts. How to satisfy the domestic and foreign tourists who come here, it is necessary to strengthen the "soft environment" construction of healthy tourism. "Soft environment" refers to tourism awareness, tourism policies and regulations relative to various tourism resources and tourism infrastructure. The formation and perfection of "soft environment" is one of the important factors to promote the development of tourism in macro-level, and can also directly bring economic benefits.

2. Highlight the characteristics of "health care" and attract people with "specialization"

Maintaining the uniqueness of tourist destinations, that is, the differences in resources, culture, society and products, is an important factor to attract tourists successfully. All countries adhere to this principle in the development of tourism without exception, and fully position themselves according to their own characteristics. China's health tourism products have their own unique advantages. Developing it deeply is not only the need to enrich China's tourism resources, but also the need for healthy tourism products to become the fist products to attract international tourists. Specific practices can generally be equipped with health tourism projects in various hotels, famous scenic spots and nature reserves. For example, in Beidaihe, a northern tourist resort, an "International Qigong Rehabilitation Tour" was set up to serve overseas people and foreigners in China and their families, teach various Qigong techniques and implement various traditional medical measures. A tour of Qigong calligraphy was held in Xingting, Shaoxing, Zhejiang, the holy place of calligraphy in China, so that tourists could learn to apply Qigong to calligraphy during the tour and achieve the dual effects of practicing and learning. In Wenshan, Yuping and other places in Yunnan, Miao compatriots also listed the ancient Lusheng Boxing as a tourist reception performance, and developed a unique "Miao Wushu Tourism", which skillfully combined Lusheng Dance with Miao Boxing, which was refreshing.

3. Highlight the overall image and carry out in-depth development

China's health tourism, whether in development or in future promotion, should highlight the overall image, so that China's health tourism products will become a new type of tourism project, which will be popular all over the world in the future. The development and utilization of tourism projects should be based on resource conditions. Chinese medicine, qigong and martial arts are all from chinese odyssey. While developing them, we should also pay attention to their in-depth development to make them more attractive. For example, in-depth development of TCM medical tourism projects, famous doctors can be arranged to provide medical consultation, health examination, disease treatment and other services for guests attending this tourism festival during the tourism activities; Ask experts to explain the series of health care products and food knowledge, and guide tourists to buy; And invite tourists to taste a "healthy and longevity feast". If conditions permit, organize tourists to visit Chinese medicine schools and hospitals, and cooperate with the screening of relevant movies and videos to let tourists know about the development of Chinese medicine in China. Well-known hospitals cooperate with travel agencies to set up rehabilitation bases, and at the same time hold training courses such as Qigong and Tai Ji Chuan to teach Qigong Boxing Gymnastics. For guests who need treatment in China, the tourism service department can also contact; Solve a series of problems such as medical treatment, Taiwan treatment and hospitalization.

4. Give full play to the role of travel agencies

Travel agencies are planners who arrange tourism projects for Chinese and foreign tourists, so the development of healthy tourism depends largely on the participation, recommendation, publicity, promotion and deployment of travel agencies. Travel agencies should seize the opportunity to develop and increase a series of characteristic health tourism projects such as acupuncture, massage, Tai Ji Chuan and Qigong on the basis of establishing good cooperation with Chinese medicine, martial arts experts and famous Qigong masters. At the same time, when choosing tourist routes, we can also launch health tourism projects such as recuperation tourism, rehabilitation tourism, beauty tourism, traditional Chinese medicine tourism and medical academic exchange training. And combine healthy tourism with scenic spots to make tourists relax and have interest in the process of tourism. In addition, travel agencies should also train specialized health guides and provide perfect supporting services.