What is sightseeing?

Sightseeing is the most traditional and common form of tourism. Simply put, the core behavior of sightseeing is two words-aesthetics. The value of tourism resources depends on its aesthetic value, which must be universal. In this form of tourism activities, tourists are basically in a detached and objective position. The biggest advantage of this form of tourism is that it has the widest customer base. No matter what kind of education, life experience and value orientation, almost all tourists will not reject this kind of tourism activities. In addition, its tourism cost is quite low, so taking sightseeing as the market positioning can attract a large number of tourists most effectively. However, correspondingly, sightseeing also has fatal weaknesses. On the one hand, sightseeing is basically a short one-off tour, and tourists who go to a place for sightseeing will basically not go back for the same activities. Therefore, only a few places that have a lot of valuable tourism resources and are widely recognized by tourists can take sightseeing as a long-term market positioning. For most places, simply developing sightseeing is obviously not enough. On the other hand, due to the aesthetic characteristics of sightseeing, this form of tourism has the worst correlation with economic consumption, and most of the tourists' consumption is used for transportation. For the local area, the economic benefit of developing sightseeing is the lowest. Although tourists can be forced or induced to spend by various means, it will inevitably be at the expense of reputation loss and adverse effects on future development, so it is not desirable. From this point of view, due to the specific advantages and convenient conditions of sightseeing in attracting tourists, the basic and auxiliary role of this form of tourism in the whole tourism development can not be ignored. In the early stage of tourism development, it is often necessary to develop sightseeing tourism moderately. At the same time, due to its own shortcomings and defects, sightseeing is not suitable for the dominant tourism market positioning in most cases. Even those places with unique tourism resources can make full use of these resources, but they can't rely too much. After opening the market by sightseeing, any place that wants to seek development must make a fuss and work hard on the in-depth development of the tourism market.