Which new media platforms are suitable for cars (RVs)?

I am an RV travel enthusiast, and I am currently looking for a suitable platform to try to do RV projects from the media.

Let's talk about this problem from my own point of view.

1, WeChat official account

I first started publishing RV information, travel routes, travel notes sharing and other content on the WeChat public platform, and it was also because I had a little experience in the official WeChat account before, and the editing operation was relatively easy to get started.

The advantage of this is that the target population is accurate. I have some RV operators and players on WeChat, and I have also added many RV-related WeChat groups before. Articles from my official WeChat account will be forwarded to these groups for discussion. In this way, the powder rose faster in the early stage, and it was an accurate crowd, and they were all interested in the RV.

But the bottleneck soon appeared-the diffusion range was limited. The official WeChat account has hundreds of fans, and few people are willing to share my information in the circle of friends. And as I said just now, many of them are RV operators, and everyone is in a cooperative relationship, so there is a conflict of interest. Even if it is a cooperative thing, the official WeChat account has its own way and will not help others to drain. This is understandable, of course, but it is also its disadvantage-it is closely related to the circle. (Not all official WeChat accounts are like this, mainly depending on the content type)

2.Tik Tok/ Aote is faster

This should be the hottest new media platform at present, suitable for most content production. Now there have been several RV cafes with millions of fans. It should be said that it has achieved initial results.

I worked with a team for a while and created the theme of RV life. The anchor is a young lady. We chose different tourist destinations-Guangdong, Hainan, Inner Mongolia, Gansu, Qinghai and Yunnan, and the broadcast volume was not bad. In addition, they are also doing other tourism contents at the same time, and the speed of powder increase is ideal. They have been doing it for nearly a year and have nearly one million fans.

My purpose at that time was to convert online fans to offline traffic conversion, whether it was a car friend party, car rental, sales, or car tour route registration. However, the conversion rate is really low. Everyone only likes our content, likes to watch us play, and few people really consult and consume. The reason is not discussed in detail here. But the anchor himself, wearing different clothes when appearing in the camera, looking for the sponsorship of the business, can bring some goods to make a small profit every time. ...

In doing so, the cost is also quite large. Never mind the cost of the trip, go and play by yourself. There are also car costs, gas costs and so on. In the end, I didn't persist.

3. Today's headlines

This is a platform that just started to contact in March this year, and it is still familiar with the exploration stage.

First of all, the push mechanism is my favorite. Push content according to users' interests and browsing habits. In this way, you have the opportunity to get more accurate users, and the scope is unlimited, and you choose from the user group of the platform itself, not limited to your own circle.

Secondly, the headlines have a wealth of activities, from primary teaching to the advancement of various colleges, as well as essay competitions on different themes and so on. To encourage users to create high-quality content. While improving yourself, you still have the opportunity to get rewards. This is not only the material aspect, but also the recognition of ability. Keep users active and let everyone have the enthusiasm to continue.