The meaning of China Tourism Day logo

The main creative shape of the logo comes from the word "lv" in oracle bone inscriptions and the traditional seal art. The deformation of the oracle bone inscription "lv" and the square outline of the seal highlight the "root" and "plant" relationship between traditional Chinese culture and modern tourism development, injecting a more distinctive cultural color into "China Tourism Day" and continuing the inheritance. While capturing the essence of traditional Chinese culture, it also creates new visual imagery.

The deformed word "brigade" vividly depicts a prosperous tourism scene: a group of tourists led by a flag are traveling in an orderly and enthusiastic way on a wonderful journey. This has a strong concrete meaning and symbol, highlights the purpose and core of "China Tourism Day", guides and encourages people to actively participate in tourism, and reflects the appeal and influence of "China Tourism Day".

At the same time, the deformed oracle-bone inscription "lv" implies the number "5.19", further emphasizing the date of "China Tourism Day" and making "China Tourism Day" more deeply rooted in the hearts of the people.

Extended information:

The establishment process of China Tourism Day:

Since the establishment of "China Tourism Day" was officially launched on December 4, 2009, it has experienced There are three stages of soliciting proposals, organizing demonstrations and submitting proposals for review. During this period, the National Tourism Administration *** received 11 suggestions and proposals from deputies to the National People's Congress and members of the Chinese People's Political Consultative Conference in 2010; 150 letters from party and government agencies and individuals at all levels; and 918,000 valid votes were publicly collected through Sina.com.

On April 10, 2011, the State Council officially approved with Guohan [2011] No. 42, agreeing that starting from 2011, May 19th of each year will be "China Tourism Day". May 19, the opening date of "Xu Xiake's Travels", was designated as "China Tourism Day", which is closely related to tourism in terms of cultural connotation.

People's Daily Online - The opening date of "Xu Xiake's Travels"? May 19th was designated as "China Tourism Day"

Baidu Encyclopedia - China Tourism Day