What is a corporate image system? What projects are included?

For a company, image design is not just as simple as a set of videos and a few animations. The corporate image system is an extremely complex system, from brand design to product packaging, which can help the entire company. Improve brand influence.

Brand power × product power × marketing power (communication power/channel power) = brand influence

Through the CIS visual image recognition system, brand propositions are conveyed with distinctive and consistent visuals and personality to enhance brand charm. Through brand packaging design, we create a differentiated consumption experience for consumers, so that consumers can't live without it and are willing to pay for it. Starting from the three major products of brand visual promotion, brand interactive experience and e-commerce design, it covers various communication channels such as online and offline to enhance the brand's attractiveness and competitiveness in major consumption scenarios. 1. Brand Power - CIS Visual Image Identification System

Brand CIS visual image identification system includes brand CI, VI and SI, which can make the brand more recognizable and appealing, and use vision to seize the minds of consumers. The best choice.

Take the basic system as an example, including logo specifications, standard color specifications, mascot design, emoticon design, etc. for LOGO design, which all maintain high brand recognition. Whether it is text, graphics or cartoon hand-drawn style, it can closely follow the industry characteristics and brand concepts to give the LOGO stronger recognition, uniqueness and symbolism, and use the golden section theory to make the corporate logo more aesthetically valuable. A unique "beauty" is presented to users. 2. Product Power - Brand Packaging Design

Brand packaging design is a good way to reshape products. On the one hand, packaging is the outer layer that protects products; on the other hand, it also shoulders important sales responsibilities. According to the survey, people only have 0.2 seconds to see the products in front of the shelves. If you want to make customers marvel at this moment and be willing to stop, you must rely on eye-catching packaging. It can be said that packaging is equivalent to a mobile advertising platform. 3. Marketing Power - Brand Visual Promotion

Online marketing also requires the use of various website designs, store design and decoration, and promotional posters, brochures and other materials, from Baidu Jimuyu design to website building and mobile direct sites. , marketing page, H5 and other marketing landing scene design, various effective marketing application products and services.

Use a reasonable tool layout to seize the best opportunity for users to generate inquiries, enhance consumer participation and recognition through interaction, and build long-term consumer loyalty. Whether it is an interactive marketing page or an H5 page for games and tests, we will target customer groups in different industries and cater to their interests, improve the company's customer acquisition efficiency, and achieve precision marketing.

All designs are not just pieced together with various design elements, many elements will use hand-drawing techniques. At a time when commercial design is becoming more homogeneous, hand-painted design retains a more warm and unfettered side. Many food, travel, and sports-related brands particularly prefer hand-painted style. This is also a major trend in future design development. Whether it is hand-drawn fonts, hand-drawn text, or artistic illustrations, we have professional hand-drawn artists who can provide high-quality original works.

Vision is the first line of defense for humans to receive information from the outside world. 80% of people’s information acquisition comes from vision. Therefore, doing a good job in visual promotion is the key to improving brand marketing capabilities. In order for consumers to better understand and remember the brand and achieve the purpose of marketing promotion, the construction of the brand's visual system must be inseparable.

Provide consumers with what they need rather than one more thing to choose from. Therefore, whether online or offline, marketing interactivity has become an inevitable choice. Everyone has an entertainment mentality. Instead of putting products in the store and waiting for consumers to come to their door, it is better to invite consumers to participate in the experience, changing from one-way communication to multi-directional communication, from consumers passively accepting the brand to consumers actively embracing the brand. Actively promote and become a new traffic entrance.