How to inspire travel motivation

The four elements that constitute a tourist’s travel: time, money, distance, and interest

4.1. Time: With the improvement of the paid leave system, people’s time for travel is guaranteed , travel agencies, etc. can use national statutory holidays such as May 11th to carry out appropriate tourism promotions, because tourists have sufficient leisure time to travel during these periods. Strengthen tourism promotion efforts and target people who have little or no time for recreation.

4.2. Funds: Tourism enterprises can appropriately reduce the costs of various tourism activities, such as implementing hotel discounts and reducing ticket prices for tourist attractions. Economic factors directly restrict people’s motivation to travel. Tourism is a consumption behavior. Consumption requires a certain economic foundation. People’s consumption level determines the choice of tourist destinations, tourism consumption structure and consumption patterns. Tourism enterprises reduce the cost of tourism. To a certain extent, the cost increases people's tourism consumption level, which can stimulate tourists' motivation to travel.

4.3 Distance: Try to strengthen the tourism promotion in the surrounding areas of tourist attractions, identify your own market goals, and do a good job in market positioning; you can also promote the developed transportation of this scenic spot, including roads, railways, aviation, and accessibility. It is a necessary condition to ensure that tourists reach their tourist destinations, so it is also necessary to improve transportation accessibility.

4. Interest: Promote the tourism image of the tourist destination, establish a good tourism image, and increase the charm of the tourist destination image to increase tourists’ interest in traveling. The tourist destination must develop catering, accommodation, entertainment, etc. Supporting service facilities, while improving service levels, vigorously developing new tourism products, and developing tourism innovation.