Travel strategy plan travel design plan

Red tourism planning includes tourist attractions, tourism organizations, schools, public security laws, troops and enterprise members as the birthplace of revolution and the former residence of the older generation of revolutionaries with educational significance. Travel modes include food, shelter and transportation, and the time is 3-5 days.

2. Model essay on tourism design and planning

The purpose of the company is to provide customers with tourism management solutions and make profits.

3. Tourism planning plan

Yunnan is a tourist attraction and a tourist paradise. Many people don't want to go unless they come, which makes people forget to go back. Yunnan has beautiful scenery and unique geographical location. Where to play during the holiday? Don't forget the beautiful scenery of the Red River, Millennium terraces, delicious Hani cottages, Jianshui County, a national historical and cultural city, and the border town of the Red River in the planning of the west, east and south lines. Let you.

I. Theme

Introduce it to everyone in the simplest and most direct way. You think it already contains a sentence or sentence you want to say most, which is basically the theme of this project.

Second, the image

The sensory world that contacts people's most effective media is images.

Third, uniqueness.

Fourth, the story.

Storytelling is one of the ancient crafts of human beings. Listening to stories is the most common human nature.

Verb (short for verb) explodes.

Under the premise that the basic tourism functions are already available, some kind of power is most needed to detonate the project.

Interaction of intransitive verbs

Super IP is an open and active system, which is constantly growing, overlapping and even supplementing.

Seven. expansibility

Travel notes are a system, all in a powerful IP system, exploring the cooperation of small IP.

Eight. symbolism

In what way can you accurately grasp your customer base? Symbol.

Nine. Innovation and innovation

Innovation is a normal state. In this increasingly decentralized era, tourism has more innovation space and opportunities than many industries.

systematic

From Mickey Mouse cartoon to publication to movies to Disneyland, the creation of Disney Kingdom is a system.

4. Model essay of tourism design planning book template

Hello, dear, I'll give you some advice based on my experience. There are three big pieces to prepare and plan. I will give you a detailed list.

The first big plate, tourism planning.

First of all, determine the destination, whether it is long-distance or short-distance, domestic or foreign travel, group travel or self-help travel, self-help travel is self-driving or flying high-speed rail travel. If you are with a group, just choose a place you want to go and sign up for the group. You don't-you don't need to plan a detailed route yourself. If it is a self-help tour, choose a good travel tool, design a good route and make a good daily destination.

The second largest department, the budget.

Make a budget according to the first rule, or choose the way and destination of travel according to the budget. One or two complement each other.

Third board, all kinds of spare parts preparation.

No matter which way you go, you must take something with you.

certificate

Identity card, household registration book, birth certificate (for children), driver's license, driving license and vehicle maintenance manual, insurance policy (self-driving) and passport.

2. Cash and bank cards

Now you can basically pay by mobile phone. Take some cash as a backup, as well as savings cards and credit cards. Overseas travel can exchange some foreign currencies in advance, and credit cards with visa logo can be exchanged at the exchange rate of the day in consumption abroad.

Three pieces of clothes

According to the destination of the trip and the length of the trip, the thickness and quantity of clothes are determined. You can decide for yourself!

4. Sun protection and skin care

Sunscreen is a must. When buying sunscreen spray, men also need it! Ladies should bring all skin care products. Sun protection clothing, sun protection hat, umbrella.

Five drugs

Be sure to bring medicine, diarrhea, fever, mosquito bites, band-aid and thermometer when you go out. If you take children, you should also prepare some medicines that children can use. If you have any diseases that need medication, get ready!

Liu Pin

Carry-on bag is necessary, which contains all kinds of documents, money, mobile phones and other valuables. The shoulder bag is temporary, and the suitcase is used to hold all kinds of items, clothes and so on. Charging treasure, rain gear, feminine products, toiletries.

Seven kinds of food

Why don't you go out for dinner? You can prepare some snacks, fruits and convenience foods as temporary supplements. You can decide what to prepare.

Tools and supplies: full-size spare tire, wheel hub, snow chains, hydraulic jacks, electric impact wrenches, shovels, thermos pots, sleeping bags, tidying boxes, quick-drying towels, gloves, sunglasses, tire patching liquid, engine oil, traction ropes, vehicle-mounted air pumps, fire extinguishers, antifreeze (minus 40 degrees), compression barrels, washbasins and feet, battery wires and moisture-proof pads.

Super happy trip, have a nice trip!

5. Travel planning book

A tourist attraction is composed of factors such as rest, play and entertainment after work. Including games, relaxation, getting close to nature and other forms. It is the general trend of tourism development to change from sightseeing to holiday tourism. In the future, Americans' demand for vacation will become more and more competitive.

In the tourism planning and design of the resort, we should pay attention to the following points:

1. Apply ecological concepts and pay attention to environmental construction. The environment here refers to the natural environment and the human environment. Resorts are usually built in areas with beautiful scenery and rich natural resources, so harmony with nature must be considered in planning and design.

2. Meet the psychological needs of tourists and pay attention to service quality. The service function is the first function of the resort. Even if the scenery is picturesque, no matter how good the facilities are, the resort without service function can only be an empty shell.

3. The theme is clear and the positioning is clear. In the eyes of developers, resorts without fresh and clear themes are imperfect planning and design, while in the eyes of designers, planning and design are not level.

4. Break through seasonal factors and develop multifunctional resorts. Due to the geographical distribution of China, the temperature difference between north and south is as high as 60, so there will be obvious off-season and off-season imbalance in most areas of the resort. Therefore, this factor should be considered in the planning and design of tourist resorts, and efforts should be made to minimize the off-season losses of resorts.

Although the word tourism planning has been widely used, people in the United States have not yet reached an understanding of this concept. Different scholars have put forward different views on the term tourism planning from different angles. Among these different opinions, the representative views mainly include:

According to Shen Zuxiang and Zhang Fan, tourism planning refers to the operation process that tourism planners creatively design and plan tourism plans and countermeasures through investigation, analysis and demonstration of tourism market and tourism environment, and then put them into practice to obtain the best economic and social benefits. In short, tourism planning is a process of planning and conceiving tourism organizations or tourism products.

Jiang Sangeng believes that tourism planning is a process in which planners use their intelligence and certain scientific methods, means and technologies to plan the overall strategy and tactics of tourism organizations, tourism products or tourism activities through investigation, analysis and research.

Yang Zhenzhi believes that tourism planning is a process of integrating and connecting various resources and related factors through creativity, and then through the investigation and study of the market demand of each sub-target, the product portfolio needed by the market is introduced, and the feasibility of its implementation is systematically demonstrated.

Chen Fang believes that tourism planning is a process based on tourism resources, integrating tourism resources through creative thinking, matching tourism resources with the market and realizing tourism development goals. Its characteristics are economy, sociality, innovation and timeliness.

Ouyang Bin believes that tourism planning is a goal set to meet the needs of tourism development and tourists, as well as ideas and actions taken to achieve this goal.

Xiao Xing believes that tourism planning is the main body of tourism planning to predict the changing trend of tourism activities and tourism industry according to the actual situation of tourism resources and the tourism market development information of tourism destinations or tourism enterprises in order to achieve certain goals.

Through certain ways and means, we should comprehensively conceive, design, formulate and select feasible implementation plans for the overall development of tourism destinations or tourism enterprises or a certain work or event, so that the utilization of tourism resources can be fully coordinated with market demand, thus forming a creative thinking process with correct decision-making and efficient work.

Wang Yanyong and Cao Shitu believe that tourism planning is a process based on tourism resources, through creative thinking, analyzing tourism resources and tourism market, designing tourism products, realizing the docking of tourism products and tourism market, and realizing the goal of tourism development.

Chen believes that tourism planning is a creative operation process and result that the planning subject uses scientific and technological means to plan and design the overall development or local work and events of the tourist object, formulate and select feasible action plans, and put them into practice, so as to realize the optimal allocation of tourism resources and the balance between supply and demand in the tourism market.

Yang Limin believes that tourism planning is a systematic project with creative thinking, aiming at maximizing tourism benefits. On the basis of comprehensive investigation, analysis and demonstration of tourism resources, aiming at the specific tourism market, through the creative thinking of planners, we design new tourism products and marketing methods that meet the development needs of the tourism market and are conducive to the sustainable development of local tourism.

Jia Yunfeng believes that tourism planning is a process that relies on creative thinking, integrates tourism resources, optimizes and fits resources, environment, transportation and market, and then realizes the development goal of tourism. The key point of planning is to find out the core relationship between resources and market through creative thinking, construct the most feasible way, form a clear and executable plan, and systematically arrange recent actions.

From the above definition, it can be seen that experts and scholars have not reached a complete agreement on the concept of tourism planning because of its comprehensiveness, great differences between different types of tourism planning, multiple attributes of tourism planning itself and people's different understanding of things from different angles. However, the above viewpoints are basically the same. Tourism planning emphasizes creative conception, planning and design, which is the process of realizing tourism development goals. Most viewpoints also mentioned tourism resources, tourism market and tourism products, trying to reflect the content of tourism planning.

2. The definition of tourism planning in this book

Concepts should scientifically reveal the intrinsic attributes and essential characteristics of things. Based on a brief analysis of different understandings of planning and tourism planning, this book puts forward the following views on the definition of professional terms in tourism planning:

First of all, from a systematic point of view, tourism planning should have six elements: tourism planning subject, tourism planning object, tourism planning environment, tourism planning goal, tourism planning method and tourism planning scheme.

Secondly, from the intrinsic nature of things, tourism planning should be regarded as an activity, a continuous dynamic process with time changes, and the result is a planning scheme that guides future practice and achieves established goals.

Thirdly, from the essential characteristics of activities, tourism planning activities are creative thinking activities based on logical thinking, in which the main body of tourism planning gives full play to the role of the human brain and is a complex mental work that organically integrates science and art.

Fourthly, from the specific content of planning, the comprehensiveness of tourism activities leads to the complexity of tourism planning content. Only by grasping the production, marketing and dissemination of tourism products can we grasp the uniqueness of the specific content of tourism planning.

In view of this, this book holds that tourism planning is a creative thinking activity in which specific organizations or individuals use unique methods to plan and manage the production, marketing and exchange of tourism products, and form a copy to guide future management activities and obtain the best benefits.

6. Tourism design scheme

How to write a travel plan?

Before writing a travel plan, first look for the travel guide and travel notes of the destination online, have a general understanding of the history and culture of the destination, know how to play, what scenic spots are worth visiting, what local specialties must be tasted, and what specialties can be bought. Of course, you should also pay attention to which pits you shouldn't step on.

With a general understanding, you can start writing a travel plan from the following aspects.

1. Time: the departure time and end time of the trip. If you go to several places, plan to stay in each place for a few days.

2. Attractions: List all the attractions.

3. Great transportation: refers to the choice of transportation between the origin and the destination. If we are going to several cities, we should include the transportation arrangements between these cities. After confirmation, you need to buy air tickets or train tickets (high-speed rail tickets) in advance.

4. Accommodation: Plan your daily accommodation and book hotels or homestays in advance as needed.

5. Make a timetable for each day: including the places to visit, places to eat and places to stay. Be sure to make a good plan and consider it as comprehensively as possible, because the daily activities in the future will basically be carried out according to this itinerary. Of course, when it comes to real fun, the itinerary must be adjusted. However, a reasonable plan can help us avoid confusion and omission.

6. Cost estimation: including visa, transportation, accommodation, scenic spot tickets, catering, shopping, etc. The cost of taking a taxi or public transportation in a city should also be estimated.

7. Clothing and equipment: According to the temperature of the destination and the play items, prepare appropriate clothing and equipment, such as diving suits.

8. Visa: Pay attention to the time required for the visa of the destination country and get the visa in advance.

9. Foreign currency exchange: If you travel abroad, you'd better exchange a certain amount of foreign currency in the bank in advance. Transfer at the destination airport, the exchange rate may be higher.

10. Other remarks: 1) If you are traveling abroad, you should buy the calling card of the tourist country in advance. 2) Pay attention to whether the electrical sockets in the destination country are consistent with those in China. If it is not the same, you need to bring a conversion plug. 3) Finally, check the telephone number of the Embassy of China in the destination country. If anything happens and you need help or advice, you can find our embassy as soon as possible.

7. Tourism planning project book

To build a cultural industry, enhance the humanistic connotation of the city, and promote the regional economy through tourism, good tourism planning can not ignore the following nine points.

1. Found weakness

The weakness mentioned here refers to the problems or shortcomings relative to others.

There are several main reasons or problems in a place: tourism failure, failure or unsuccessful:

First, don't travel, don't find good resources and don't know where to start.

Secondly, due to traffic restrictions, I don't know the people hiding in the mountains, despite the treasure.

Third, the economic situation is not good enough. Without certain economic conditions and investment, tourism can't be completed.

Fourth, the focus of work is not on tourism.

Relatively speaking, some places have better conditions to develop industry or other industries, which is more conducive to promoting the local economy, so tourism is not the focus of development.

Fifth, the constraints of institutional mechanisms. In some places, all the conditions are good, but the administrative management, resource management, policy guidance and incentive mechanism of tourism are not smooth and powerful enough, which affects the development of tourism.

Find the bright spot

A bright spot is the brightest spot, which can also be called a bright spot. The highlight here is not the highlight of the planning text itself, but a plan to help the planning area find the highlight of tourism development. It includes tourism resources, tourism environment, management system, policies and regulations and many other aspects.

The elements that make up the bright spot,

This is a name, which is famous in a certain aspect and point, and has influence in the whole province, the whole country and even the whole world.

Second, it is something new, something that has recently appeared, is newly discovered, or is innovative, something that is recognized by everyone in some way.

The third is rare, that is, rare or unique. A certain resource is rare in the whole country, or unique in your place. A certain practice or policy measure is original and original here, which plays a good role in promoting the development of tourism.

The fourth is strangeness, with strange tourism resources, such as strange mountains and rivers, strangers and strange things.

The fifth is special. Some things you have, others have, but you have characteristics and inherent characteristics.

It is impossible for a place and a scenic spot to have all the above elements, but as long as they have and stand out, they can form a bright spot. When planning, we must help local people find such bright spots. only

Difficulties are somewhat similar to weaknesses (problems) Both of them are factors that restrict the development of local tourism, but they are different. There are many problems, and there are often only one or two difficulties; Problems are universal, and difficulties are often special; The general problems are clear at a glance, but the difficulties should be carefully analyzed and carefully found; The problem is superficial, but the difficulty is hidden inside.

Therefore, finding the difficulty is to find the main contradiction and outline. When you find the difficulty, you find the main contradiction, then you grasp the outline, raise your eyes, and other problems will be solved.

Therefore, in planning, it is necessary to help the entrusting party find out the difficult problems that restrict the development of tourism, plan solutions, ideas and schemes, and guide the entrusting party to break through the difficulties and bottlenecks through a large number of in-depth and meticulous investigations, comprehensive analysis and multi-party comparisons.

seek a selling point

Tourism products are also commodities in essence, and need to have selling points.

Anji County, central beautiful countryside has 6.5438+0.08 million mu of bamboo forests, with a vegetation coverage rate of 75%. The local air quality is good, and the average concentration of negative oxygen ions in the atmosphere reaches 8000 /cm3. The excellent rate of 33 climate and ecological evaluation indexes in Anji reached 97%, and the comprehensive evaluation results were excellent. From the perspective of a single resource, it seems that every resource is a selling point, but more selling points are not conducive to the audience's cognition.

These resources have a common feature, that is, more oxygen, good air and good air quality, which are beneficial to people's health. From this perspective, Anji County is a very suitable place for health tourism. Therefore, the direction of tourism development in Anji county can be summarized in six words, selling oxygen for health. Bamboo negative ions are the biggest selling point.

Step 5 create a flashpoint

The tipping point here refers to the factors that can trigger explosive effect and promote explosive growth in the initial stage of tourism development or when it reaches a certain level. This factor can be a slogan, an activity, a policy, a product, a scenic spot or even a brand.

In tourism planning, we should be good at creating tipping points. How to do the tipping point needs specific analysis.

For example, Anji Jiangnan Tianchi Scenic Area is an AAAA-level tourist attraction. Huangping Hydropower Station is located in Anji County, northern Zhejiang Province, with a total installed capacity of 6.5438+0.8 million kilowatts, ranking first in Asia and third in the world among similar power stations. Such a fully industrialized hydropower station, hidden in the mountains, has two functions, making the best use of everything. During the planning and construction period, it was developed into a scenic spot project, especially the Sheung Shui Reservoir Area, which was called Jiangnan Tianchi and soon became the most beautiful business card of Tianhuangping.

In order to change the long off-season of seasonal tourism in scenic spots, the construction of Jiangnan Tianchi Ski Resort is proposed for the following reasons: First, according to the statistics of temperature data of Tianchi 16 in Jiangnan, it is basically 0 to-18 degrees from February to February of the following year, and the climatic conditions are feasible. Jiangnan Tianchi is located at the top of the mountain at an altitude of 1000 meters. Anji is surrounded by mountains in the east, south and west, and the northern part is open, so the north wind can directly enter. There are ten or twenty snows every year,

2. Jiangnan Tianchi Ski Resort is the only winter field ski resort in Jiangnan, with a total length of nearly 800 meters and a snow field of more than 60,000 square meters. It is the most comprehensive and high-tech development group in East China at present. East China has a population of 400 million and a vast market space.

Third, Zhejiang itself is a big tourist province with a population of nearly 50 million, which has great potential for tourism development, but there is no large-scale field ski resort. From the point of view of improving the off-season and single tourism function of winter tourism, this project is urgently needed.

Watch the landing site

Landing point refers to the landing and operability of planning. When making a tourism plan, we should not only have a strategic height, but also have certain foresight.

In specific projects, there are not only the spatial layout of the whole city, but also the development planning of specific product projects, such as tourist accommodation facilities. The planning made a detailed investigation of the city's tourist accommodation facilities, made a scientific analysis of the growth trend of tourists in the city, and finally put the development planning of accommodation facilities in the city and counties (cities, districts) in place.

Step 7 get to the point

A good tourism planning must fully implement the general principles of tourism planning and highlight the key points.

First of all, the same plan highlights different elements. Clear and specific requirements are put forward for the elements of each plan. For example, the General Rules for the Overall Planning of Tourist Areas stipulates its five basic elements and thirteen basic contents. Although all these elements must be written and indispensable, which ones must be highlighted and which ones can be described concisely still depends on the actual situation.

Second, different programs should highlight the key points of different programs. Different solutions have different problems to solve and different requirements. Especially some non-statutory planning, because there is no standard to follow, it is particularly important to grasp the key points. For example, conceptual planning, the scope of planning is generally relatively large, and the problems to be solved are mainly strategic issues. Emphasis should be placed on strategic issues such as development concept, spatial structure, tourism image and product planning. Other aspects can be lighter.

Third, the planning of different products should highlight the key points of different products. With the vigorous development of tourism, there are more and more kinds of tourism products, which need to be planned according to the characteristics and requirements of various products. If we want to restore an ancient village, we should follow the principle of paying equal attention to protection and development. If it is a newly planned tourist town, it can be planned and built drastically.

8. Be a good node

Broadly speaking, nodes are also the focus. What is a node? In the process of development, they have the functions of connection, hinge and organization, and can affect the joints and key points around and as a whole. Such as time nodes and engineering nodes.

For example, to make a regional plan, there are many things to plan. What is a node? Gui believes that scenic spots are one of the important nodes, because scenic spots are the core products of tourism. Only by planning several scenic spots in one area can the whole planning framework be basically established. For another example, there are several projects in a scenic spot. Scenic spots, tourist service centers, tourist toilets and other important nodes in the scenic area should be paid close attention to and planned well in the planning process.

9. Keep creating excitement

The important purpose of tourism is to bring more happiness and excitement to people. As a blueprint, tourism planning should provide more construction basis for this kind of happiness and excitement in tourism development and tourism product construction. Especially in the planning of scenic spot construction, it is necessary to highlight the key points.

Excitement is a perceptual reflection, and there are many factors that can stimulate people's excitement. Beautiful visual effects can stimulate people to tell a story, a childhood nursery rhyme and a table of home cooking, which can arouse people's interest in homesickness. Planners should think more, savor these factors and create more excitement.

There are many things that make up the excitement, which can be a node. For example, the scenic spots in the scenic spot are undoubtedly the main excitement of this scenic spot. Many novel and creative sketches often attract tourists to stop and take pictures.

A tourism planning scheme can achieve the above nine points, with reasonable arrangement, overall coordination and strong operability, which is an excellent tourism planning.

8. Tourism route design scheme

After the content of the travel plan is written, there are two squares in the lower right corner: Dongfeng Travel Agency. The next grid is symmetrical: year, month and day. Stamp it.